Selling on Amazon.
Amazon is not one shop but a family of stores, nine across Europe plus the United States, each with its own language, category standard and fee table. e-tailize keeps one catalogue behind all of them, so listings, stock, prices and orders stay right everywhere at once.
- Connected to Amazon
- Catalogue imported
- Identifiers and attributes mapped
- Copy localised per store
- Stock and orders in sync
How do you start selling on Amazon?
You need a seller plan, a product identifier for most items, and copy that clears the category standard of the store you list in. e-tailize does the rest: we import your catalogue once, map and translate it per store, publish your listings and keep stock, prices and orders in sync everywhere. The same base then serves 200+ marketplaces.
Amazon at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Stores | Nine European stores plus the United States storeThe nine European storefronts run from a single European seller account. |
|---|---|
| Seller plan | €39 per month excluding VAT in Europe, USD 39.99 in the United StatesIndividual plan instead: €0.99 excluding VAT, or USD 0.99, per item sold. |
| Referral fee | 5% to 45% of the sale price, set per categoryMost categories land on 15%, electronics on 7%, clothing from 5%. Minimum €0.30 or USD 0.30, and media carries a USD 1.80 closing fee in the United States. |
| Fulfilment | Fulfilment by Amazon, Easy Ship, Seller Fulfilled Prime or your own carrierEuropean FBA storage: €27.54 per cubic metre January to September, €52.20 October to December, surcharge past 241 days. |
| Product data | A GTIN for most products: UPC, EAN, JAN or ISBNAlready in the catalogue? You add your offer to it. No barcode? Request a GTIN exemption. |
| Integration | Official Amazon API, managed by e-tailizeCatalogue, translation, listing quality, stock and orders from one place. |
| Program | From €249 per month, the fee follows your new marketplace revenueFree exploration call first, cancel monthly. |
Six reasons to pair Amazon with e-tailize.
One catalogue behind every store
Ten storefronts read one corrected source, so a better image or a fixed attribute lands everywhere in a single pass.
Written for Milan, not translated at Milan
Titles and attributes go live per store language, because a shopper in Italy searches on different words than one in Poland.
Structured data decides visibility
Amazon reads attributes before prose. We fill identifiers, variants and images to the category standard, so your offer stays findable.
Know the return before you list
Referral percentages and fulfilment costs differ per category and per store. The dashboard shows what each storefront leaves you.
Pick the fulfilment route per product
Fulfilment by Amazon, Easy Ship, Seller Fulfilled Prime or your own parcels, mixed freely. Every order returns to one screen.
The same base, 200+ marketplaces
What you build for Amazon is the starting point for the next channel, so adding one becomes a decision, not a project.
Five steps. ~ A few minutes.
- 1
We prepare and present your case
We read your range against the Amazon stores and put your brand forward in the terms each one measures on.
✓Range reviewed✓Stores shortlisted✓Brand file prepared - 2
Import your catalogue
Your products land in the PIM, the source that feeds every storefront.
✓Products imported✓Images loaded✓Variants linked - 3
Map, enrich and translate
Fields meet the Amazon category standard, copy is written per store language.
✓Identifiers complete✓Attributes filled✓Translations ready - 4
Go live and sell
Listings publish, then stock, prices, orders and returns run from one screen.
✓Listings live✓Stock in sync✓Orders coming in - 5
Add the next store
Results per storefront show where the margin sits, and the base moves on.
✓Dashboard set up✓Margin per store checked✓Next store chosen
Sell almost anything. Almost.
What sells well on Amazon
Nearly every category is on the Amazon stores, from electronics and home to fashion, beauty, books, toys and grocery. Fit depends on complete data and a price that survives the referral fee.
What Amazon checks first
Several categories ask for approval first, and every offer is measured against the category standard. Missing compliance papers and brand documents are what usually stalls a launch, so we assemble that file upfront.
Questions sellers ask about Amazon.
What does selling on Amazon cost?
Two layers. The seller plan is €39 per month excluding VAT in Europe or USD 39.99 in the United States, or €0.99 per item sold on the Individual plan. Every sale then carries a referral fee of 5% to 45%, most categories 15% and electronics 7%, minimum €0.30. An €80 electronics item at 7% leaves €5.60 with Amazon. The e-tailize program starts at €249 per month.
Which Amazon stores can I reach with one account?
One European seller account covers nine storefronts: Amazon.co.uk, Amazon.fr, Amazon.de, Amazon.it, Amazon.es, Amazon.nl, Amazon.se, Amazon.pl and Amazon.com.be. The United States store has its own region, plan and fee table. e-tailize keeps one catalogue behind all of them.
Do I need a GTIN to sell on Amazon?
For most products yes: a UPC, EAN, JAN or ISBN, the codes Amazon groups under GTIN. If your product already exists you add your offer to that listing instead, and brands without barcodes can request an exemption. e-tailize holds those codes in one record per product.
Which fulfilment options does Amazon offer?
Four routes. Fulfilment by Amazon stores and ships your stock and carries the Prime badge. Easy Ship uses an Amazon carrier while goods stay with you. Seller Fulfilled Prime ships Prime orders from your own warehouse. Or you ship yourself, and every order still lands on one screen.
How do my listings work in nine languages?
Each store wants its own language and its own attribute values. e-tailize localises titles, bullets and specifications on the way out while keeping them tied to one source product, so a corrected spec updates every storefront at once.
How fast can I be live on Amazon?
The connection with your account is made in a few minutes and complete data publishes right behind it. Verification of your details and approval of a category sit with Amazon, so you go live after the standard checks, not on a date anyone can promise.
Why sell through e-tailize instead of straight from Seller Central?
You keep your own Amazon account. What we take over is the work around it: catalogue, identifiers, translation, listing quality, stock, prices, orders and ads across every store from one place. Whether your brand belongs here, and what it can earn, is what the free exploration call is for.
Amazon's setup, in plain English.
One e-tailize program covers Amazon and every other channel you run. You pay along with the new marketplace revenue we build together, not per product. Amazon charges its own seller plan, referral fee and fulfilment costs on top.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get
you on Amazon.
Book a free exploration call: we go through your range, the stores that suit it and what each realistically returns after the referral fee. Whether Amazon is worth it for your brand is exactly what that call answers. Our fee follows the new revenue we create together, so we only win when you win.
