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Selling on

Interested in selling via Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via is a popular online marketplace that offers a wide range of products to customers in Germany. The platform has a rich history, having been founded in 1961 as a small electronics store in Cologne. Over the years, the company has grown to become one of the largest electronics retailers in Europe, with a strong online presence. For sellers, provides a great opportunity to reach a large audience of potential customers and grow their business.

Advantages of selling on via e-tailize

  • Large customer base in Germany
  • Trusted and established brand
  • Competitive commission rates
  • Strong marketing and advertising campaigns
  • Access to international markets through Saturn's network

Fully integrate with your systems

Do you want to manage and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How to Sell on with e-tailize?
Step 1
Register Your Business

To sell on, you need to have a registered business. Make sure you have all the necessary legal documents and tax IDs.

Step 2
Create an Account on

Once you have a registered business, create an account on You will need to provide your business information and contact details.

Step 3
Sign up for e-tailize

To manage your products on, sign up for e-tailize. This platform allows you to upload and manage your products on multiple marketplaces.

Step 4
Upload your Products

Using e-tailize, upload all your products to Make sure to provide accurate product descriptions, images, and pricing.

Step 5
Optimize and Monetize with e-tailize

Use e-tailize’s ‘Analyze’ and ‘Advertize’ modules to optimize your product listings and increase sales. These tools help you track your performance and make data-driven decisions to improve your sales on

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between, your webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on is an online retailer that sells a wide range of products. Some of the main categories that you can sell on may include electronics, home appliances, computers and accessories, smartphones, cameras, gaming consoles, and other consumer goods. However, it’s best to check the website to see the current categories available for selling.

The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the terms of service. Below this block you can find some of the conditions will look at.

The costs & conditions

As a seller on, you will be required to pay a commission fee on each sale made through the platform. The commission fee varies depending on the category of the product being sold, with some categories having a higher commission rate than others. Additionally, there may be other fees associated with selling on, such as a monthly subscription fee or a fee for using certain features of the platform.

Selling conditions on

  • Returns must be accepted within 14 days of delivery
  • Sellers must maintain a delivered on time percentage of at least 95%
  • Sellers must respond to customer questions within 24 hours
  • Maximum delivery time is 7 days
  • Products must be accurately described and in good condition
  • Sellers must comply with all applicable laws and regulations
  • reserves the right to suspend or terminate a seller’s account for any violation of the platform’s policies or terms of service.

How to learn to sell on

Here are some general tips on how to learn how to sell on

  1. Research: Start by researching the platform and its policies. Read the terms and conditions, seller guidelines, and FAQs to understand the rules and regulations.
  2. Learn from others: Join online seller communities, forums, and groups to learn from experienced sellers. You can also attend webinars and workshops to gain insights and tips.
  3. Start small: Begin by selling a few products to test the waters. This will help you understand the platform and its audience better.
  4. Optimize your listings: Create compelling product listings with clear descriptions, high-quality images, and competitive prices. Use keywords and tags to make your products more discoverable.
  5. Provide excellent customer service: Respond to customer queries promptly and professionally. Ship products on time and handle returns and refunds efficiently.
  6. Analyze your performance: Monitor your sales, reviews, and ratings regularly. Use this data to improve your listings and customer experience.
  7. Stay updated: Keep up with the latest trends, updates, and changes on the platform to stay ahead of the competition.


In conclusion, selling on can be a great opportunity for businesses looking to expand their reach in Germany and beyond. With a large customer base, trusted brand, competitive commission rates, and strong marketing campaigns, offers a platform for sellers to grow their business. However, there are challenges such as the need for knowledge, errors, and scaling that can be overcome with the help of e-tailize. By following the tips and guidelines provided, sellers can optimize their listings, provide excellent customer service, and stay updated to succeed on

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