Selling on Shop Apotheke.
Shop Apotheke is one of the largest online pharmacies in Europe and runs a marketplace next to its own range, live in Germany and Austria. We know what a health channel like this looks for, and the software runs catalogue, translation, stock and orders from one place.
Apply yourself, they review. Stuck? Expansion does it for you.
- Shop Apotheke requirements loaded
- Catalogue imported
- EAN and PZN codes verified
- Images and descriptions checked
- Stock and orders in sync
How do you start selling on Shop Apotheke?
Shop Apotheke sells health and care products, and the marketplace runs on a Mirakl backend in Germany and Austria. Every item is new goods with a registered EAN, PZN, GTIN or ISBN, plus brand, quantity, unit and a square main image on white. You ship and handle returns yourself. We prepare and present your case, then the software translates your catalogue and keeps stock and orders in sync.
Shop Apotheke at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Germany and AustriaA partner programme runs in Italy and Belgium too, each with its own contract. |
|---|---|
| Commission | 16% of the selling price including VAT, plus the shipping costsStandard rate, adjustable per industry, category or assortment. |
| Fixed fees | €499 once for the integration, then €39 per month per countryThe partner contract runs for at least one year. |
| Returns | 30% of the commission stays behind, at most €5 per returned itemFor the payment handling already started. |
| Fulfilment | You ship your own orders and carry your own returnsYou pick the carrier and the rates, and send a tracking link per shipment. |
| Product data | New goods with a registered EAN, PZN, GTIN or ISBN, plus brand, quantity and unitTitles to 100 characters, main image square on white from 450x450 pixels. |
| Integration | Through the Mirakl based marketplace connection, managed by e-tailizeCatalogue, prices, stock and orders from one place. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Shop Apotheke with e-tailize.
A pharmacy name Europe already trusts
One of the largest online pharmacies on the continent, with shoppers who come for vitamins, supplements and personal care.
Apply, yourself or with Expansion
We put your range next to what this channel sells and present your brand with the right argument.
German content, handled for you
Descriptions, brand fields and units arrive in the storefront language, translated on the way in.
EAN, PZN and ISBN in one place
Pharmacy codes and retail codes sit side by side, so nothing is rejected over a missing identifier.
You ship, we route
Orders, tracking links and returns land in one screen, with stock in sync across channels.
The same base, 200+ marketplaces and integrations
What you prepare here starts the next channel. Expanding becomes a choice, not a project.
Five steps. From the call to live.
- 1
Apply, yourself or with Expansion
Apply yourself and Shop Apotheke reviews. Or Expansion prepares and submits your application. Shop Apotheke decides.
✓Range reviewed✓Application submitted✓Shop Apotheke decides - 2
Connect your seller account
Linking the channel to e-tailize takes a few minutes.
✓Channel connected✓Connection tested✓Permissions set - 3
Get your product data right
Codes, brand, units, descriptions and square images, translated once for this channel and the next.
✓Codes complete✓Descriptions translated✓Images approved - 4
Go live and sell
Publish your offers and drive stock, orders and returns from one screen.
✓Offers live✓Stock in sync✓Tracking sent back - 5
Measure and expand
Watch what the channel returns per country, then take the same base further.
✓Dashboard set up✓Results reviewed✓Next channel chosen
Sell almost anything. Almost.
What this channel is built around
Health and care, in eight groups, from nutrition and supplements to medical supplies, beauty, baby, sport and pet care.
What we fix before you go live
Items without a code, thin descriptions, untranslated text or images that are not square on white stall at the checks. We clear that first.
Questions sellers ask about Shop Apotheke.
What does selling on Shop Apotheke cost?
The standard commission is 16% of the selling price including VAT plus the shipping costs, adjustable per industry, category or assortment. On top come €499 once for the integration and €39 per month per country. Example: an item at €30 including VAT with €5 shipping means €5.60 commission. On a return, 30% of that commission stays behind, at most €5 per item. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
Which countries can you reach through Shop Apotheke?
The marketplace is live in Germany and Austria, and a partner programme runs in Italy and Belgium as well. Every storefront is its own contract and its own €39 per month, with prices in euro and content in the local language. e-tailize feeds them from one catalogue.
What product data does Shop Apotheke need?
A product name, a main image, quantity and unit, a long description, a product ID or SKU, a brand and a registered EAN, PZN, GTIN or ISBN. Titles run to 100 characters without HTML, everything sold is new goods, and the main image is square on white from 450x450 pixels.
Who ships the orders and handles the returns?
You do. Logistics and shipping run entirely through you as the partner, so you choose the carrier, set your rates and carry your own returns policy. A tracking link goes back per shipment, and customer questions are meant to be answered within 48 hours on working days.
Why go through e-tailize?
Because the connection is the easy part. The work sits around it: the case for your brand, German content, pharmacy codes, image rules, stock and orders. The partner contract runs a year at a time. Whether your brand gets in here, and whether it is worth it, is what the free exploration call is for.
Shop Apotheke's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Shop Apotheke itself takes a commission per sale plus a fixed fee per country.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Book a free exploration call and hear where your range has potential and what it can earn. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself. And after this one? Another 200+ marketplaces and integrations.