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Selling on Shop Apotheke

Interested in selling via Shop Apotheke? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via Shop Apotheke?

Shop Apotheke is a leading online pharmacy in Europe that offers a wide range of health and wellness products. The company was founded in 2001 and has since grown to become one of the largest online pharmacies in Germany, the Netherlands, Belgium, Austria, and Switzerland. With a focus on customer satisfaction and quality products, Shop Apotheke provides a reliable platform for sellers to reach a large audience of health-conscious consumers. Whether you’re selling vitamins, supplements, or personal care items, Shop Apotheke is a great place to showcase your products and grow your business.

Advantages of selling on Shop Apotheke via e-tailize

  • Wide customer base
  • High traffic website
  • Competitive commission rates
  • Easy-to-use seller dashboard
  • Access to marketing tools
  • Secure payment system
  • Quick and reliable shipping
  • Dedicated customer support team

Fully integrate Shop Apotheke with your systems

Do you want to manage Shop Apotheke and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on Shop Apotheke
Step 1
Register Your Business

Before you can start selling on Shop Apotheke, you need to have a registered business. Make sure you have all the necessary legal documents and permits.

Step 2
Create an Account on Shop Apotheke

Once you have a registered business, you can create an account on Shop Apotheke. This will allow you to start selling your products on the platform.

Step 3
Set Up an e-tailize Account

To manage your inventory and orders on Shop Apotheke, you need to set up an e-tailize account. This will help you streamline your operations and make it easier to sell on multiple marketplaces.

Step 4
Upload Your Products to Shop Apotheke

With e-tailize, you can easily upload all your products to Shop Apotheke. Make sure you provide accurate descriptions and images to attract potential customers.

Step 5
Optimize and Monetize Your Listings

To increase your sales on Shop Apotheke, use the ‘Analyze’ and ‘Advertize’ modules from e-tailize. These tools will help you optimize your listings and reach more customers.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Shop Apotheke. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Shop Apotheke under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Shop Apotheke. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on Shop Apotheke

The main categories you can sell on Shop Apotheke include:

  • Health & Wellness: This category includes products related to health, wellness, and personal care, such as vitamins, supplements, skincare, haircare, and beauty products.
  • Medicines: This category includes prescription and over-the-counter medicines, such as painkillers, cold and flu remedies, allergy medication, and more.
  • Baby & Family: This category includes products for babies and families, such as diapers, baby food, and supplements for pregnant and nursing mothers.
  • Fitness & Nutrition: This category includes products related to fitness and nutrition, such as protein powders, meal replacements, and sports supplements.
  • Home & Living: This category includes products for the home, such as cleaning supplies, air purifiers, and other household items.
  • Pet Supplies: This category includes products for pets, such as food, toys, and health supplements.

Please note that the categories may vary depending on the country or region.

The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the Shop Apotheke terms of service. Below this block you can find some of the conditions Shop Apotheke will look at.

The costs & conditions

As a seller on Shop Apotheke, you will be required to pay a commission fee on each sale made through the platform. The commission fee varies depending on the product category and ranges from 8% to 15%. Additionally, there is a monthly subscription fee of €39.90 for professional sellers. Shop Apotheke also charges a fulfillment fee for handling and shipping orders, which ranges from €1.99 to €3.99 per order.

Selling conditions on Shop Apotheke:

  • Returns must be accepted within 14 days of delivery
  • At least 95% of orders must be delivered on time
  • Sellers must respond to customer questions within 24 hours
  • Maximum delivery time is 7 days
  • Products must be in compliance with EU regulations and have a valid CE marking
  • Sellers must provide accurate product descriptions and images
  • Shop Apotheke reserves the right to suspend or terminate seller accounts for violating policies or selling counterfeit products

How to learn to sell on Shop Apotheke

Here are a few steps that may help:

  1. Understand the Shop Apotheke platform: Before you start selling on Shop Apotheke, it is important to understand how the platform works. Study the website, read the terms and conditions, and familiarize yourself with the seller guidelines.
  2. Register as a seller: To sell on Shop Apotheke, you need to register as a seller. Follow the registration process and provide all the necessary information.
  3. List your products: Once you are registered as a seller, you can start listing your products on the platform. Make sure you provide accurate descriptions, clear images, and competitive prices.
  4. Optimize your product listings: To increase your chances of making sales, optimize your product listings. Use relevant keywords, provide detailed product information, and highlight the benefits of your products.
  5. Promote your products: To attract more customers to your products, you need to promote them. Use social media, email marketing, and other digital marketing channels to promote your products and reach a wider audience.
  6. Provide excellent customer service: To build a loyal customer base, you need to provide excellent customer service. Respond to customer queries promptly, handle complaints professionally, and deliver products on time.
  7. Monitor your performance: Keep track of your sales, customer feedback, and other metrics to monitor your performance. Use this information to identify areas for improvement and optimize your selling strategy.


In conclusion, Shop Apotheke is a leading online pharmacy in Europe that offers a wide range of health and wellness products. As a seller, you can benefit from its wide customer base, high traffic website, competitive commission rates, easy-to-use seller dashboard, access to marketing tools, secure payment system, quick and reliable shipping, and dedicated customer support team. However, there may be challenges such as the need for knowledge, errors, and scaling. E-tailize can help you overcome these challenges by providing a centralized platform for managing your inventory and orders on multiple marketplaces. To succeed on Shop Apotheke, you need to understand the platform, register as a seller, list your products, optimize your listings, promote your products, provide excellent customer service, and monitor your performance.

Need more information?

Contact me!

Ricardo Rubino
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