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Selling on

Interested in selling via Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell through marketplace? is a reputable online platform that offers a wide range of products for sale. With a strong presence in the German market, has established itself as a reliable destination for customers looking to purchase various items. Over the years, the platform has built a solid reputation for its commitment to quality and customer satisfaction. With a diverse selection of products available, has become a go-to choice for many shoppers in Germany.

Advantages of selling through via e-tailize

  • Wide customer base for increased sales opportunities.
  • Access to a trusted and established online platform.
  • Competitive pricing options to attract more customers.
  • Efficient order processing and fulfillment services.
  • Marketing and promotional support to boost product visibility.
  • Secure payment options for customer convenience.
  • Reliable customer service for enhanced buyer satisfaction.
  • Potential for international sales expansion.

Fully integrate marketplace with your systems

Do you want to manage marketplace and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sales on marketplaces throughout Europe (more than 125 integrations)
  • Centralized order management (automatic and manual)
  • Centralized stock management
  • Complete PIM system, specially designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with various fulfillment software (e.g., MyParcel or Picqer)
  • Connection with well-known CMS platforms (Shopify, WooCommerce, and more)
How do you sell on marketplace?
Step 1
Register your business

To sell on, you need to have a registered business. Ensure that you have all the necessary legal requirements and documentation in place before proceeding.

Step 2
Create an account on marketplace

Once you have a registered business, you can create an account on as a seller. Provide the required information and follow the registration process to set up your account.

Step 3
Set up an e-tailize account

To effectively manage your products and sales on, create an e-tailize account. This platform will help you streamline your inventory, pricing, and order management across multiple marketplaces.

Step 4
Upload your products using e-tailize

Using the e-tailize platform, upload all your products to This will ensure that your inventory is accurately listed on the marketplace, making it easier for customers to find and purchase your products.

Step 5
Optimize and monetize with e-tailize

Utilize the ‘Analyze’ and ‘Advertize’ modules provided by e-tailize to optimize your product listings on Analyze customer behavior, sales data, and market trends to make informed decisions and improve your sales performance. Additionally, leverage advertising features to increase visibility and attract more potential buyers.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on marketplace. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have marketplace under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to marketplace. In addition, you have immediately arranged your order management and stock synchronization.

What categories do you have through marketplace?

On, you can sell products in the following main categories:

  • Electronics
  • Home & Garden
  • DIY & Tools
  • Hobby & Leisure
  • Car & Motorcycle
  • Computer & Office
  • Lighting & Electrical
  • Energy & Environment
  • Measurement & Testing
  • Home Appliances
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured in 'het koopblok' or the Buy Box. That's because this partner has the best offer in terms of price, delivery time, and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box. should strive to integrate their products and services in a way that positions them as the best option for the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet's terms of service. Below this block you can find some of the conditions will measure.

The costs & conditions

As a seller on, there are certain fees and commissions that need to be paid. The platform charges a commission fee based on the total order value, which includes the product price, shipping costs, and any additional services. Additionally, there might be additional fees for optional services such as advertising or premium placement. It is important to carefully review the fee structure and understand the costs associated with selling on before listing products.

Selling conditions on include:

  • Time for returns: Customers have the right to return products within 14 days of receiving them, in accordance with the legal requirements for distance selling.
  • Delivered on time percentage: Sellers are expected to ensure that orders are shipped and delivered on time to maintain a high delivered on time percentage.
  • Response time to customer questions: Sellers are encouraged to respond promptly to customer inquiries and questions, aiming for a quick and efficient resolution.
  • Maximum delivery time: Sellers are expected to ship products within a specified timeframe, ensuring that the maximum delivery time is not exceeded.
  • Product quality and accuracy: Sellers are responsible for providing accurate product descriptions, images, and ensuring the quality of the products they sell on
  • Compliance with legal requirements: Sellers must adhere to all applicable laws and regulations, including those related to product safety, labeling, and warranties.

Learn how to sell on marketplace

To learn how to sell on, you can follow these steps:

  • Research the platform: Visit the website and familiarize yourself with the platform’s features, policies, and requirements for sellers. Understand the target audience and the types of products that are popular on the platform.
  • Create an account: Sign up for a seller account on Provide all the necessary information and complete the registration process.
  • Product listing: Once your account is set up, start listing your products on the platform. Ensure that you provide accurate and detailed descriptions, high-quality images, and competitive pricing. Follow’s guidelines for product listings.
  • Fulfillment options: Decide on the fulfillment method for your products. You can choose to handle shipping and customer service yourself or use’s fulfillment services.
  • Pricing strategy: Develop a pricing strategy that is competitive and attractive to potential buyers. Consider factors such as product cost, shipping fees, and marketplace fees to determine your pricing.
  • Marketing and promotion: Utilize’s marketing tools and promotional opportunities to increase the visibility of your products. This may include running special offers, participating in advertising campaigns, or optimizing your product listings for search engine optimization (SEO).
  • Customer service: Provide excellent customer service to build a positive reputation on the platform. Respond promptly to customer inquiries, address any issues or concerns, and strive to maintain high customer satisfaction ratings.
  • Analytics and optimization: Regularly analyze your sales data and performance metrics provided by Use this information to identify areas for improvement, optimize your product listings, and adjust your selling strategies accordingly.
  • Stay updated: Keep yourself informed about any changes or updates in’s policies, guidelines, or features. Stay active in the seller community and participate in forums or discussions to learn from other experienced sellers.
  • Continuous improvement: Continuously evaluate and improve your selling techniques on Monitor customer feedback, adapt to market trends, and refine your product offerings to stay competitive and maximize your sales potential.


In conclusion, selling on provides businesses with a valuable opportunity to reach a wide customer base and showcase their products to a diverse and discerning audience. With its established brand reputation, extensive marketing and advertising channels, and seamless integration with the online platform, offers sellers increased visibility and exposure to a large audience. By utilizing e-tailize, sellers can streamline their selling process, manage inventory and orders efficiently, and optimize their product listings to improve visibility and increase sales. However, it is important for sellers to be knowledgeable about the platform, meet the selling conditions, and understand the fees and commissions associated with selling on By following the steps outlined and continuously improving their selling techniques, sellers can maximize their sales potential on

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Ricardo Rubino
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