Selling on OTTO.
OTTO sells to over 13 million active customers in Germany on otto.de, and reviews every application to its marketplace one by one. Our connector is still in build, so OTTO is the channel we connect next, not where you sell through us today.
- Channel mapped: otto.de, Germany
- Fee model read per product group
- EAN and German content spec in build
- Order, shipping and returns flow in build
- Catalogue prep open today
How do you start selling on OTTO?
You apply to OTTO yourself, and OTTO reviews every application one by one. You need a company seated in Germany, the Netherlands, Poland, Austria or France with a VAT ID from that country, customer service in German and stock shipped from Germany or the EU; Danish companies follow in a pilot. Our connector is still in build, so Expansion does not cover OTTO yet. Today the free exploration call is how you get in line.
OTTO at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Who decides | OTTO reviews every application one by oneTheir words: not just anybody can join the platform. |
|---|---|
| Who can sell | Companies seated in Germany, the Netherlands, Poland, Austria or FranceWith a VAT ID from that country and OSS outside Germany. Denmark follows in a pilot. |
| Reach | Over 13 million active customers in GermanyUp to 49 orders a second, over 3 million qualified visits a day. |
| Fixed costs | €99.90 a month, excluding VATFrom the month after you can technically sell, however many products you list. |
| Commission | 7% to 22% per product group, the 2.7% payment fee includedCharged on the sale price and the shipping, both including VAT. |
| Fulfilment | You ship yourself, from a warehouse in Germany or the EUParcels with DHL, DHL Express, GLS, Hermes, DPD or UPS, tracked both ways. |
| Product data | An EAN on every product, new goods only, all content in GermanMain image cut out on pure white, variants grouped. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair OTTO with e-tailize.
Buyers who are already checked
OTTO Payments runs every payment and carries the default risk, and buyers pass a credit check first.
Paid out every Thursday
Your balance is paid out weekly on a 14 day term, with fees already netted.
A marketplace that reviews its sellers
OTTO checks every application and can still say no after onboarding. Nobody can promise you a place.
Not live through us yet
Our connector is still in build. Nobody goes live on OTTO through e-tailize today, and we say so rather than sell a date.
German content ready before the connector is
EANs, German titles, images on white and variants are set once, so nothing is redone when the connector lands.
You never wait on one channel
While OTTO is in build, 200+ marketplaces and integrations stay open from the same base.
Five steps.
- 1
Book the call and get in line
We check your range, seat and VAT ID against what OTTO asks, then put you in line.
✓Fit checked✓Seat and VAT ID read✓Place in line - 2
Build the catalogue to their standard
An EAN per product, German titles and texts, the main image on pure white.
✓EANs verified✓German content ready✓Images approved - 3
Apply to OTTO yourself
OTTO reviews and decides, then OTTO Payments checks your company. Until our connector is live, we do not apply for you.
✓Application sent✓OTTO decides✓Payment check passed - 4
Go live once both sides are ready
Once your contract and our connector both exist, stock, prices and orders start running.
✓Catalogue connected✓Stock in sync✓Orders flowing - 5
Sell elsewhere in the meantime
The same catalogue serves every channel live today.
✓Channels chosen✓Listings live✓Results tracked
Sell almost anything. Almost.
What OTTO lists
Eight assortment areas are open, from drugstore and home to garden, sport and tech. Shelf stable food and pet food dropped to 10% commission in July 2026.
What OTTO checks
New, unused, originally packaged goods only, each with an EAN. Real fur, angora and mohair are banned, and every month you hold at least 92% on time delivery and under 2% cancellations.
Questions sellers ask about OTTO.
What does selling on OTTO cost?
A base fee of €99.90 a month excluding VAT, from the month after you can technically sell. On top comes a commission of 7% to 22% per product group, the 2.7% payment fee included, on the sale price and the shipping, both including VAT. Example: a €40 kitchen item at 15% costs €6 in commission, plus VAT.
Can e-tailize put me live on OTTO today?
No. Our connector is still being built, so nobody goes live on OTTO through us right now. This is the channel we connect next. The free exploration call is where we check the fit, ready your catalogue in German and put you in line, while your other channels keep running.
How does OTTO review a new seller?
OTTO checks every application individually. If the answer is yes, you get access to OTTO Partner Connect and agree to the marketplace terms and the payment agreement with OTTO Payments, which then verifies the company, its credit rating and a legal representative by video. OTTO says that check can take up to 15 working days.
What product data does OTTO need?
Every product needs a correct EAN or GTIN and the manufacturer, and all content arrives in German with correct spelling and grammar. Each variant gets at least one cut out image on pure white, the product filling 85% to 95% of the frame. Sellers of the same product share one product page, and OTTO picks the data by quality.
How do shipping and returns work on OTTO?
You ship from a warehouse in Germany or the EU, always tracked, with the return tracking number sent at dispatch. Buyers have 30 days to send items back, and you carry the return postage. Returns to Germany run with DHL, GLS or Hermes, returns to eight named EU countries only with DHL eCommerce.
OTTO's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. OTTO itself charges a base fee of €99.90 a month and a commission on what sells.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Get in line for
the next channel.
OTTO is not live through us yet, and entry is never guaranteed. The free exploration call settles where your range realistically gets in today. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.
