Selling on Fressnapf.
Fressnapf is the online shop of Europe's biggest pet specialist, and its marketplace puts partner articles beside the house range. e-tailize prepares your case for that shelf, then runs catalogue, translation, stock and orders from one place.
- Range matched to pet categories
- Catalogue loaded into the PIM
- EANs and German content checked
- Stock and orders in sync
- Articles live in the shop
How do you start selling on Fressnapf?
Fressnapf runs its German shop as a marketplace, so partner articles sit beside the house range. What you bring is clean product data with an EAN per article, German content, and your own shipping and returns handling. e-tailize prepares that case, then keeps catalogue, prices, stock and orders in sync from one base that already fits 200+ marketplaces.
Fressnapf at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Germany, through the fressnapf.de shopFressnapf and Maxi Zoo run over 2,900 stores in 15 European countries. |
|---|---|
| Platform | Marketplace software by MiraklLive in the German shop since June 2022. |
| Assortment | Opened with nonfood articles for dog and catPartner articles widen the range beyond the shop's own stock. |
| Fulfilment | The partner ships its own ordersA separate parcel, normally with the buyer in 1 to 3 working days. |
| Returns | 30 days, back to the partner that shippedThe return label comes from the partner. |
| Product data | EAN per article plus German contentThe partner intake form asks whether you can supply EAN numbers. |
| Integration | One managed connection through e-tailizeCatalogue, prices, stock and orders on one screen. |
| Program | From EUR 249 per month, the fee follows your new revenueFree exploration call first, cancel any month. |
Six reasons to pair Fressnapf with e-tailize.
Buyers who arrived for their animal
Traffic here is people shopping for a dog, a cat or a tank, so a relevant article meets demand that already exists.
Your brand in the terms a pet retailer reads
Range logic, margin, supply reliability. We know what this channel weighs, we write that case, you approve it.
German listings built once and kept sharp
Titles, attributes and images are translated and improved on the way in, so your articles hold their own on the shelf.
Partner shipped means your service is the product
You send the parcel and take the return. Every order and return notice lands in the flow your warehouse uses.
One stock figure, no oversold articles
Availability moves once and lands everywhere, so a busy pet week does not create a cancellation elsewhere.
The same base, the next shelf
Data prepared for a German pet audience is ready for the following channel. Expanding becomes a decision, not a project.
Five steps. ~ Prepared, then live.
- 1
We build your case
We read your range against what this shop carries and write your introduction.
✓Range reviewed✓Case drafted✓You sign it off - 2
Your catalogue enters the PIM
Products, images and attributes land in one base that serves every channel.
✓Products loaded✓Images attached✓Attributes mapped - 3
Make the data pet shop ready
EANs, German titles and category fields are completed before anything publishes.
✓EANs valid✓German content ready✓Category fields filled - 4
Publish and take orders
Articles go live and every order, stock move and return notice arrives on one screen.
✓Articles published✓Stock syncing✓Orders routed - 5
Add the next shelf
Read what each article earns here, then take the same base to the following channel.
✓Results per channel✓Margin checked✓Next channel picked
Sell almost anything. Almost.
What fits here
The shop is organised around dogs, cats, small animals, birds and aquatics. The marketplace opened with nonfood for dog and cat, so accessories, care items and equipment are the natural entry point.
What is checked before an article shows
Your data has to stand beside the house range: a valid EAN, complete attributes, matching images, and the German rules for feed, care products and safety labelled goods.
Questions sellers ask about Fressnapf.
What does selling on Fressnapf cost?
Fressnapf publishes no partner rates. There is no commission percentage, no amount per article and no subscription figure on the public partner page, so you will not find an invented one here. We get the real terms on the table while we prepare your case. The e-tailize side is public: from EUR 249 per month, with the fee following the new marketplace revenue we build together.
Do I need an EAN for every article?
Plan on it. The intake form asks whether you can supply EAN numbers, and the shop uses them to place an article correctly. Count one valid code per variant, not one per product family. In the e-tailize PIM your codes, attributes and images sit in one record that feeds every channel after this.
Who ships the order and who handles the return?
You do, as the marketplace partner. Fressnapf states that partner articles ship directly from the partner, travel in a separate parcel and normally reach the buyer within 1 to 3 working days, on the carrier you pick. Returns come back to you inside 30 days on a label you supply.
Can I sell here from outside Germany?
Nothing on the public partner page ties it to a German company. What decides it in practice is German content, German buyer expectations and a return route that works from this market. We translate and lift the listings and organise the German side around them. Whether it is worth it for your brand is what the free exploration call is for.
How much reach does Fressnapf actually have?
The marketplace runs in the German shop. Behind it sits Fressnapf and Maxi Zoo, which reported EUR 3.7 billion revenue over 2025 across more than 2,900 stores in 15 European countries, and has said the marketplace should reach other markets in time.
Why go through e-tailize instead of arranging it myself?
You keep your own partner relationship and set your own prices. We take the part that eats time: knowing what this channel looks for, writing the case, lifting the listings, then keeping catalogue, prices, stock and orders in sync. Once this shop runs, the same base opens 200+ marketplaces without a second data project.
Fressnapf's setup, in plain English.
One e-tailize program covers this shop and every other channel you run. You pay along with the marketplace revenue we build together, never per product or per listing. What Fressnapf charges a partner is not public, so we put those terms in front of you.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get
you on Fressnapf.
Book a free exploration call and you see where your range has room and what this channel expects from a partner. The fee follows the new revenue we create together, so we only win when you win. After this shop, the same base reaches 200+ marketplaces.
