Selling on XXXLutz.
XXXLutz calls itself the leading furniture retailer in Europe, and its German and Austrian shops carry partner ranges in furniture, kitchens, garden, decoration and household. XXXLutz curates that merchant list itself, so getting your brand in front of it is our specialty.
- Mirakl seller account linked
- Catalogue imported and mapped
- EAN and category data validated
- German listings prepared
- Stock and orders in sync
How do you start selling on XXXLutz?
XXXLutz picks its partner merchants itself, and its own terms say no seller has a right to be let in, so the category team decides. That is exactly what e-tailize is for: we have the contacts and we know what this retailer looks for. Once you are in, the channel costs EUR 49 a month plus 9 to 19 percent commission.
XXXLutz at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | xxxlutz.de in Germany, xxxlutz.at in AustriaThe seller page reports more than 14 million visitors a month, and each shop is cleared separately. |
|---|---|
| Who decides | XXXLutz, through a curated merchant selectionThe terms put it plainly: a seller has no right to be let in. |
| Fixed cost | EUR 49 per month plus VATRevenue independent, non refundable, collected in advance. |
| Commission | 9 to 19 percent, by category and countryCharged on the sales price including VAT plus shipping, reduced when you refund. |
| Technology | Mirakl for the shop, Adyen for the moneyFeeds by file, by API or through a connector partner, driven by e-tailize. |
| Product data | An EAN on every product, plus the XXXLutz categorisationBrand, full title and description, images, measurements, weight, variant, stock, price and delivery time. |
| Seller requirements | EU company seat, EU warehouse, EU bank accountPlus a German VAT number or the OSS scheme, service in German, free returns for 30 days. |
| Service targets | Rejections below 5%, on time shipping above 97%Orders accepted and questions answered within 24 working hours. |
| Program | From EUR 249 per month, the fee follows your new revenueFree exploration call first, cancel monthly. |
Six reasons to pair XXXLutz with e-tailize.
A furniture buyer already in the mood
People arrive at XXXLutz for a sofa, a kitchen, a mattress or a garden set, so your range lands in demand that already exists.
The selection is the hard part, and it is ours
XXXLutz keeps quality up by choosing its merchants. We have the contacts, and we present your brand the way this retailer reads it.
Two countries from one connection
The German and Austrian shops run off one catalogue, with commission tables and law that differ per country. We keep both straight.
EAN, category and content in one place
Every product needs a barcode and the XXXLutz categorisation. Your PIM holds it once, so offers go up complete.
Bulky goods punish a wrong number
Acceptance, shipping speed and refunds are measured against hard targets, so reliable stock sync keeps your score healthy.
One base, 200+ marketplaces
While this route runs, the same catalogue is ready for the next channel, so growth never waits on one answer.
Five steps. ~ A few minutes.
- 1
We put your brand in front of XXXLutz
We hold your range against what the shops sell today, build the case the category team responds to, and take it in.
✓Fit reviewed✓Brand case written✓Introduction made - 2
Link the seller account
Once XXXLutz is on board, we connect the Mirakl account and the Adyen check runs on your company data.
✓Account linked✓Payouts verified✓Permissions set - 3
Build the German catalogue
Products come into the PIM, the software maps EAN codes, categories, measurements and weights, then writes the German text.
✓EAN complete✓Categories mapped✓German copy ready - 4
Go live, ship and answer fast
Offers publish, orders arrive in your own flow, and stock stays in sync so the delivery promise holds.
✓Offers live✓Stock in sync✓Orders routed - 5
Add Austria, then the next channel
Switch on the Austrian shop from the same catalogue, then take that base to the next channel.
✓Second shop live✓Margin reviewed✓Next channel picked
Sell almost anything. Almost.
What the XXXLutz shops carry
The range covers home and living end to end: furniture for every room, kitchens, mattresses and bedding, textiles, lighting, decoration, household goods, garden, baby and kids.
What gets checked before you go live
A range far outside home and living fits badly. The rest is preparation: an EAN on every product, complete category data, a German speaking service desk, a free 30 day return right.
Questions sellers ask about XXXLutz.
What does selling on XXXLutz cost?
The terms name a monthly basic fee of 49 EUR plus VAT, collected in advance, plus a commission of 9 to 19 percent set by product category and country. It runs on the sales price including VAT and on the shipping, and drops when you refund.
Which commission applies to my products?
In the German table of October 2025 furniture and mattresses sit at 19 percent, kitchens, bathroom, lighting and textiles at 16, decoration, garden, pet and baby at 14, tools and small electronics at 12, large appliances at 9. Austria runs at 19 apart from those last three.
Who decides whether my brand gets in?
XXXLutz does, through a curated merchant selection, and its terms state that no seller has a right to be let in. We have the contacts and know how this category team reads a brand, so we make the introduction.
What does XXXLutz require from a merchant?
Company seat, warehouse and bank account inside the EU, a German VAT number or the OSS scheme, customer service in German, and a free return right of 30 days. An EAN is mandatory on every product you offer.
Who ships the orders and handles returns?
You do. Orders appear in Mirakl and must be accepted within 24 working hours, shipping speed and refunds are measured against targets, and returns come back to you. e-tailize routes them into your flow and keeps stock accurate.
What if XXXLutz says no to my brand?
Then we keep working that route while your revenue grows elsewhere. We do not guarantee entry, and nobody honestly can. The free exploration call and the free scan work out where you realistically get in today, and 200+ marketplaces run off the same catalogue.
XXXLutz's setup, in plain English.
XXXLutz and every other channel run on one e-tailize program, paid alongside the revenue we build together rather than per product. XXXLutz charges its own basic fee and category commission.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
Then we
get you in.
We do not guarantee entry, and nobody honestly can. The free exploration call and the free scan work out where you realistically get in, and our fee follows the new revenue we create together.
