Selling on OBI.
OBI is one of the largest home and garden retailers in Europe, and its marketplace sits inside the webshop on obi.de. e-tailize puts your brand forward there and then runs catalogue, German content, stock and orders.
- Range matched to the home and garden profile
- Catalogue imported and written in German
- GTINs, variants and safety fields checked
- Stock and orders in sync
- Offers live on OBI
How do you start selling on OBI?
OBI runs its marketplace on Mirakl inside obi.de, and since June 2026 on obi.at as well. Sellers handle the business from Germany with a German VAT number, hold stock in a European warehouse, write product content in German and answer buyers within agreed reply times. e-tailize prepares your case for this channel, then runs catalogue, translation, listing quality, stock and orders, with 200+ marketplaces on the same base.
OBI at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Germany on obi.de, plus Austria on obi.atAustria followed in June 2026. |
|---|---|
| Platform | Mirakl, so offers and orders follow the standard flows |
| Costs | OBI publishes no seller rate cardCommission is agreed per category at onboarding, so no percentage is quoted. |
| Fulfilment | You ship orders yourself from a warehouse in EuropeStock has to sit in Europe, and parcels go straight to the buyer. |
| Product data | A GTIN per item, category attributes, variants, clean mediaSafety and compliance information belongs with it. |
| Requirements | Business run from Germany, German VAT number, buyer support in GermanReply times and returns sit in the service levels. |
| Returns | Your own returns terms applyOBI states that marketplace returns cannot be handed in at a store. |
| Program | From EUR 249 per month, the fee follows your new revenueFree exploration call first and cancel any month. |
Six reasons to pair OBI with e-tailize.
Buyers arrive with a job to finish
Shoppers on obi.de are mid project: a bathroom, a terrace, a workshop. Products that finish the job earn attention, and we read your range that way.
German copy without a translation project
Titles, bullets and attribute values are rewritten in German while your catalogue flows in. No agency round, no spreadsheet traffic.
GTINs, variants and safety fields kept in order
Home and garden ranges live on sizes, materials, wattage and compliance papers. One PIM holds those per category, so offers pass first time.
Every parcel is yours to ship
Stock in a European warehouse, tracking on the shipment, returns under your policy, all routed through one screen.
Reply times you can actually hold
Buyer questions land in one inbox beside your other channels, so agreed reply windows survive a busy week.
One base feeds every next channel
The German content, attributes and images prepared here give the next marketplace a running start. Adding a channel stops being a project.
Five steps. ~ One managed channel.
- 1
We build the case for your brand
The free exploration call weighs range, margins and logistics, and we position your brand on the points this channel judges.
✓Assortment scanned✓Margins tested✓Case written - 2
Load your catalogue once
Products, images and variants land in the PIM that feeds OBI and everything after.
✓Products loaded✓Media checked✓Variants linked - 3
Shape the data for this channel
German copy, category attributes, GTINs and compliance fields get mapped to what the channel wants.
✓Copy in German✓Attributes mapped✓GTINs verified - 4
Publish and start shipping
Offers go live and you run pricing, stock, orders and returns from one screen.
✓Offers published✓Stock in sync✓Orders routed - 5
Read the numbers, pick the next channel
Follow margin and volume per channel, then aim the same base at the next marketplace.
✓Dashboard live✓Margin reviewed✓Next channel picked
Sell almost anything. Almost.
What fits on OBI
The assortment follows the home, garden and renovation profile: tools and machines, building materials, garden and outdoor living, bathroom and kitchen, smart home and storage. If a buyer needs it to finish the job, it fits.
What to settle before you publish
Thin offers stall here. Sort out German text, technical values, a GTIN per variant and the safety documents first, and check that warehouse and reply times match your commitments.
Questions sellers ask about OBI.
What does selling on OBI cost?
OBI keeps no public seller rate card. Commission is agreed per category at onboarding, and the figures on integrator blogs are confirmed nowhere, so none appear here. Certain is that shipping, returns and German buyer support stay on your side. The e-tailize program sits on top from EUR 249 per month, the fee following the new revenue we build together.
Do I need a German VAT number?
Yes. The business is handled from Germany with a German VAT identification number, separate from where your company itself sits. A tax setup that clashes with your warehousing is the quickest way to stall a launch, so we check yours upfront.
Who ships the orders and takes the returns?
You do. Stock sits in a European warehouse, parcels travel straight to the buyer, and your own returns terms apply. OBI states that a marketplace return cannot be handed in at one of its stores, so your return address has to work by post.
What product data does OBI expect?
A GTIN per item, the attributes of your category, proper variant structures, images that meet the media rules, plus safety and compliance information. The PIM keeps that in one record, so the article is complete when the next channel opens.
Can I sell there from outside Germany?
The conditions are about your setup rather than your postcode: German VAT registration, stock inside Europe, German content and German buyer support. Our software translates and improves listings on the way in, which is how brands abroad run a German channel without an office there.
Why go through e-tailize instead of arranging it yourself?
You always trade under your own seller account. We know what this channel looks for and present your brand in those terms, then the software carries the load: catalogue, translation, listing quality, stock and orders. Whether your brand gets in here, and whether it is worth it, is what the free exploration call is for.
OBI's setup, in plain English.
One e-tailize program covers OBI and every other channel you run. You pay along with the marketplace revenue we create together, never per product or per listing. Commission is agreed with OBI itself, and we go through those terms with you first.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get
you on OBI.
Book a free exploration call and see where your range fits the German home and garden market, and what it could bring in. The fee follows the new revenue we create together, so we only win when you win. After OBI another 200+ marketplaces wait.
