Selling on Allegro.
Allegro is where Polish shoppers do their buying, and one seller account also reaches Czechia, Slovakia and Hungary. e-tailize presents your brand to this channel, then runs catalogue, translation, stock and orders from one place.
Sign up yourself. Rather not? Expansion does it for you.
- Allegro account linked
- Catalogue imported
- GTIN codes matched to the product catalogue
- Polish listings written and priced
- Stock and orders in sync
How do you start selling on Allegro?
You sell on Allegro with a business seller account, a GTIN per item and product data that matches the Allegro catalogue. e-tailize presents your brand to this channel, then imports your catalogue, writes your Polish listings and keeps stock, orders and listing quality in hand. Whether your range fits here is what the free exploration call is for.
Allegro at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Poland, plus Czechia, Slovakia and HungaryOne seller account carries your range across allegro.pl, allegro.cz, allegro.sk and allegro.hu. |
|---|---|
| Listing | Free in most categoriesThe sales commission is the only basic fee. Vehicles and real estate carry a listing fee instead. |
| Commission | Set per category, quoted net2.5% to 8% in Electronics, 4.5% to 11% in Home and Garden, 1% to 13% in Health, 13% to 17% in Accessories and Others. |
| Commission base | Item price plus delivery costDelivery drops out when it is free or when the buyer uses Allegro Smart!. |
| Fulfilment | Your own warehouse or One Fulfillment by Allegro2.69 PLN to 24.49 PLN net per unit dispatched, by product size, with 30 days of storage at no charge. |
| Product data | GTIN per item, matched to the Allegro catalogue8, 12, 13 or 14 digits, usually GTIN 13 in Europe. Mandatory in a growing list of categories. |
| Subscriptions | Optional: 49, 199 or 3,000 PLN gross per 30 daysBasic, Professional and Expert. None of them is required. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Allegro with e-tailize.
Four storefronts, one account
Poland is the home market, and the Czech, Slovak and Hungarian storefronts run off the same seller account. Your range travels once, not four times.
You pay when something sells
Listing costs nothing in most categories and the commission is the only basic fee. Because rates differ per category, margin work here is category work.
GTIN decides where your item lands
Allegro matches every offer to its product catalogue through the GTIN. Wrong codes get removed, so we keep codes, attributes and images correct.
Written in Polish, not translated badly
Shoppers search in Polish, and in Czech, Slovak or Hungarian elsewhere. Our software translates and improves each listing on its way in.
Ship yourself or store with Allegro
Keep stock in your own warehouse or hand it to One Fulfillment by Allegro. Orders route through e-tailize either way.
One base, 200+ marketplaces and integrations
The catalogue work for this channel is the starting point for the next one. Adding a marketplace becomes a decision, not a project.
Five steps.
- 1
Sign up, yourself or with Expansion
Sign up yourself, or Expansion prepares and submits your application. Allegro decides.
✓Range reviewed✓Application submitted✓Allegro decides - 2
Link the official API
Your seller account connects through the Allegro API. A few minutes of work, no export files.
✓Account linked✓Connection tested✓Permissions set - 3
Get your product data right
GTIN codes, mandatory parameters and images are matched to the Allegro product catalogue.
✓GTIN codes complete✓Parameters mapped✓Images approved - 4
Go live and sell
Listings publish in the local language with prices and stock per storefront.
✓Listings translated✓Prices per storefront✓Orders routing - 5
Take the base further
Read what sells, then point the same catalogue at your next channel.
✓Results in view✓Listings sharpened✓Next channel picked
Sell almost anything. Almost.
What Allegro sells
The published commission tables cover a full department store range: electronics, home and garden, fashion, beauty, health, kids, sport, supermarket, automotive, culture and collections. Rates differ sharply per group.
What gets checked before an offer goes live
Offers are matched to the Allegro product catalogue and mandatory parameters differ per category. Wrong codes are stripped. Groups such as vehicles, real estate, services and live animals carry a listing fee and no sales commission.
Questions sellers ask about Allegro.
What does selling on Allegro cost?
Listing is free in most categories and the sales commission is the only basic fee. Rates are set per category and quoted net: 2.5% to 8% in Electronics, 4.5% to 11% in Home and Garden, 1% to 13% in Health, 13% to 17% in Accessories and Others. Commission counts item price plus delivery, so a 250 PLN item with 20 PLN delivery at 8% costs 21.60 PLN net. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
Do I need a GTIN to sell on Allegro?
In a growing list of categories, yes. Allegro matches your offer to its product catalogue through the GTIN, the number under the barcode, and strips codes it finds to be wrong. We keep yours clean in one place.
Is delivery included in the commission?
Yes. The sales commission counts item price plus delivery cost. When delivery is free, or the buyer uses Allegro Smart!, that part drops out. Useful to know before you set shipping prices, because in low margin categories it moves the number.
Which countries can I reach from one Allegro account?
One seller account covers allegro.pl in Poland plus the Czech, Slovak and Hungarian storefronts. Shoppers search in their own language, so we write each listing per storefront rather than pushing one text across all four. Prices, stock and orders stay separated inside e-tailize.
Do I have to pay for fulfilment or a subscription?
Neither is required. One Fulfillment by Allegro charges 2.69 PLN to 24.49 PLN net per unit dispatched, by product size, with 30 days of storage at no charge. Subscriptions cost 49, 199 or 3,000 PLN gross per 30 days.
Why go through e-tailize instead of doing it alone?
You sell under your own Allegro account. We know what this channel works with and present your brand in those terms, then the software runs catalogue, translation, listing quality, stock and orders. Whether it is worth it is what the free exploration call is for.
Allegro's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Allegro charges its own commission per item sold.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Sign up yourself. Rather not? Expansion does
it for you.
Book a free exploration call and hear straight what your range could do in Poland. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself. Beyond Allegro sit 200+ marketplaces and integrations on the same base.
