Selling on ANWB.
The ANWB webshop is built for life on the move: car and bike accessories, camping gear, travel luggage, clothing and electronics for Dutch households. e-tailize presents your brand to the channel, then runs catalogue, translation, listing quality, stock and orders from one screen.
Apply yourself, they review. Stuck? Expansion does it for you.
- Range matched to the ANWB shelves
- EANs checked, Dutch titles written
- Shipping classes set per article
- Stock and orders in sync
- Listings ready for the data check
How do you start selling on ANWB?
The ANWB marketplace runs on Mirakl, in Dutch and in euros. Every article needs an EAN, a title in the required structure, a Dutch description and a clean image on white, and orders leave within five working days. A seller pays 45 euro per month plus 0.99 euro and 10% to 13% per sale. e-tailize prepares your case and runs the channel.
ANWB at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Dutch households, prices and orders in eurosProduct content and buyer service run in Dutch, from a seller registered in the Netherlands. |
|---|---|
| Fixed cost | No setup fee, €45 per monthThat monthly amount sits next to the sales commission. |
| Commission | €0.99 plus 10% to 13% of the selling priceThe percentage depends on the category. Payouts settle twice a month. |
| Fulfilment | You ship yourself, within five working daysClasses run from letterbox parcel to small, medium, large and special. Refunds are settled in Mirakl. |
| Product data | EAN per article, Dutch text, euro pricesAn empty GTIN fails the export. Titles stop at 45 characters, images start at 550x550 pixels on white. |
| Platform | Mirakl, operated for you by e-tailizeCatalogue, content, stock and orders in one place, never manual exports. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair ANWB with e-tailize.
Your range read against a mobility shelf
Shoppers land here for the car, the bike, the campsite and the trip. We hold your articles against those shelves before anyone talks numbers.
We prepare and present your case
Brand story, service level, delivery promise, the gap you fill.
Data built to clear the checks first time
Titles of 45 characters, summaries of 225, descriptions of 2,000, photography on white. Your PIM makes all of it once.
A five working day promise you can keep
Shipping classes, lead times and return flows are set before your first order, not after the first complaint.
Dutch copy written, not machine dumped
Titles and descriptions are written and improved on the way in. Someone comparing two bike carriers should not feel a machine.
The same base, 200+ marketplaces and integrations
What you prepare for a Dutch travel audience is a head start on your next channel. Expanding turns into a decision, not a project.
Five steps. ~ One prepared case.
- 1
Book the free exploration call
We walk through your articles, your margin room and Dutch demand, and name where volume sits.
✓Range reviewed✓Margin room checked✓Potential named - 2
We prepare and present your case
Your brand reaches the channel with the assortment argument and the numbers behind it.
✓Case built✓Contacts approached✓Terms collected - 3
Build the catalogue once
Articles, EANs, variants, images and shipping classes land in the PIM as one clean source.
✓EANs complete✓Images approved✓Classes set - 4
Write the Dutch listings
Titles in the required structure, summaries and descriptions for shoppers who compare on the shelf.
✓Titles structured✓Descriptions written✓Preview checked - 5
Run it, then widen the base
Stock, orders, refunds and results in one screen, the same catalogue ready for the next channel.
✓Stock in sync✓Orders routed✓Next channel chosen
Sell almost anything. Almost.
What fits the ANWB shelves
The shop is organised around the car, the bike, the campsite and the holiday, plus what travels along. Shelves also cover fashion, books and media.
What gets checked before an article goes live
Every article passes a data check. Missing identifiers, weak photography or a title outside the structure hold it back.
Questions sellers ask about ANWB.
What does selling on ANWB cost?
There is no setup fee. You pay €45 per month, plus a commission of €0.99 per item and 10% to 13% of the selling price, depending on the category. Example: a €100 article in a category at 12% costs €12.00 plus €0.99 fixed, so €12.99 on that order, while the €45 runs monthly. Payouts land twice a month. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
Do I need an EAN for every article?
Yes. An article with an empty GTIN fails the export and stays invalid, so it never reaches a shelf. In the e-tailize PIM your identifiers, attributes and images live in one place, which is why articles tend to clear the data check in one pass.
Who ships the orders and handles returns?
You do. Sellers set their own prices and delivery times, ship within five working days and handle buyer service and returns, with refunds settled in Mirakl. Classes range from letterbox parcel to small, medium, large and special. e-tailize routes the orders and keeps stock accurate.
What content does ANWB expect?
Dutch text and euro prices. Titles follow a fixed structure and stop at 45 characters, brand names at 45, summaries at 225 and descriptions at 2,000. Images start at 550x550 pixels on white, with no watermarks. We write that content on the way in, rather than pushing what your webshop holds today.
How large does my assortment need to be?
The channel works with catalogues from roughly 50 articles upward, so one hero product alone is a stretch. Depth inside a single shelf carries more weight than a thin spread across five. The exploration call is where we weigh which slice of your range qualifies.
Why go through e-tailize instead of arranging this yourself?
We know what this channel looks for and present your brand in those terms. The software then does the rest: catalogue, translation, listing quality, stock and orders from one place. Whether your brand gets in here, and whether it is worth it, is what the free exploration call is for.
ANWB's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Each package moves with your marketplace revenue. ANWB itself charges €45 per month plus €0.99 and 10% to 13% per sale.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Book a free exploration call and see where your range fits the Dutch travel and mobility shopper. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself. Then 200+ marketplaces and integrations.
