Selling on Leen Bakker.
Leen Bakker is a home and interior retailer with webshops in the Netherlands and Belgium, where selling partners offer furniture, garden and window decoration next to the own range. e-tailize prepares your assortment for that shelf, then runs catalogue, translation, listing quality, stock and orders from one place.
Apply yourself, they review. Stuck? Expansion does it for you.

- Leen Bakker connected
- Catalogue imported into the PIM
- Measurements and attributes mapped
- Dutch listing copy generated
- Stock and orders in sync
How do you start selling on Leen Bakker?
Leen Bakker sells home and garden online in the Netherlands and Belgium, and its selling partners work on the Mirakl platform. You bring a complete range with accurate measurements, materials, images and stock, because price, product information, delivery and service sit with the seller. e-tailize prepares that case, presents your brand and keeps catalogue, stock and orders running.
Leen Bakker at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Netherlands and BelgiumLeen Bakker runs leenbakker.nl and leenbakker.be. |
|---|---|
| Range | Furniture, garden, sleeping, window decoration, lighting, flooringYour listings have to land inside that tree. |
| Platform | Mirakl, with your own partner shopOrders and customer questions reach you there. |
| Audience | 1,867,974 average active users per monthThe figure Leen Bakker publishes towards selling partners. |
| Seller duties | Price, product information, delivery and service sit with youLeen Bakker supplies the platform, you carry the promise. |
| Delivery and returns | Own carrier, returns straight back to you within 30 daysPartner orders never go back to a store; large items can carry a return cost. |
| Rates | No published rate card, terms are agreed per partnerNo commission or fee table is published, so this page states none. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Leen Bakker with e-tailize.
A shopper who already wants a sofa
People land here to furnish a room, not to browse. A range that fits the living, sleeping or garden shelf meets demand in motion.
The listing does the selling for you
Home buyers compare measurements, materials and colour before they click. All of it lives in one PIM and goes out complete.
Dutch copy without a translation project
The software translates and improves titles, bullets and attributes on the way in, so your products read like they were written here.
Never sell the same item twice
Stock stays in step across every channel, so a bulky item leaving the warehouse disappears from the shelf before the next shopper finds it.
Orders and returns in one queue
Because service sits with the seller here, it helps that orders, questions and returns arrive next to your other channels rather than in a separate portal.
One base, every following channel
What you prepare here is the starting point for the next marketplace. Expanding becomes a decision, not a fresh project.
Five steps. ~ Live on Leen Bakker.
- 1
Apply, yourself or with Expansion
Apply yourself and Leen Bakker reviews. Or Expansion prepares and submits your application. Leen Bakker decides.
✓Range reviewed✓Application submitted✓Leen Bakker decides - 2
Import your catalogue
Your products move into the PIM, with measurements, materials and images in one source.
✓Products imported✓Images loaded✓Attributes complete - 3
Match the category tree
We map your fields to the structure of the channel and put the copy into Dutch.
✓Categories matched✓Fields mapped✓Dutch copy ready - 4
Go live and take orders
Listings publish, and stock, orders and returns run through one screen.
✓Listings live✓Stock in sync✓Orders routed - 5
Steer, then expand
The dashboard shows what sells and where your margin sits, and the same base opens the next channel.
✓Results tracked✓Margin checked✓Next channel picked
Sell almost anything. Almost.
What fits on Leen Bakker
Shoppers come here for the home and the garden, from a sofa to a curtain rail. Ranges with clear measurements, honest materials and a delivery promise you can keep sit best.
What we check before you publish
Every item runs through our own checks first, so nothing goes out with a missing measurement or a thin description. Bulky goods need a shipping route that works.
Questions sellers ask about Leen Bakker.
What does selling on Leen Bakker cost?
Leen Bakker publishes no rate card of its own: no commission table, no fee per item sold, and the integrators that do quote a percentage contradict each other, so we quote none. Your commercial terms come from Leen Bakker. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
Who handles delivery on Leen Bakker?
You do. Selling partners ship with their own carrier under their own terms, and the delivery time is stated per seller at checkout. The price a shopper sees already includes VAT and shipping. e-tailize routes those orders into the same queue as your other marketplaces.
How do returns work for partner orders?
Products bought from a selling partner go back to that partner, never to a store, and the shopper has 30 days. Most returns are free, while large or heavy items can carry a cost. Sort out the return route for bulky goods before you list them, because that promise is yours to keep.
Do my listings have to be in Dutch?
Yes. The shop and its customers speak Dutch, and a listing that reads like a rough machine translation loses the sale. Our software rewrites titles, descriptions and attributes into natural Dutch on the way in, consistent with what you publish elsewhere.
Can I sell on Leen Bakker from abroad?
Many brands we launch sit outside the Benelux. What counts is serving Dutch speaking shoppers with local content, a workable delivery promise and a return address in reach. Whether your brand belongs here, and whether the volume justifies it, is exactly what the free exploration call is for.
Why go through e-tailize instead of doing it yourself?
You keep your own seller account. We prepare and present your brand, then the software does the work: one catalogue, translation, listing quality, stock and orders. The same base opens the next of 200+ marketplaces and integrations without a second project.
Leen Bakker's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Each package moves with your marketplace revenue. What Leen Bakker charges you is settled with them, and we read those terms with you.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Book a free exploration call and see where your range has room here and what it could earn. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself. After this channel, 200+ more run from the same base.



