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Top 35 Marketplaces in Belgium

Belgium is a small but attractive market for online sellers, with a high internet penetration rate and a growing e-commerce sector. To succeed in the Belgian e-commerce market, online sellers need to understand the preferences and behaviours of the Belgian consumers, as well as the competitive landscape of the online marketplaces. 

The e-commerce revenue in Belgium is expected to reach US$8.6 billion next year, with an annual growth rate of 7.9%. If you want to tap into this potential, you need to know which online marketplaces are the most popular and profitable in Belgium. 

In this article, we will list the top 35 marketplaces in Belgium based on their visit share, features, and benefits for online sellers.

Click here to view all the integrations e-tailize supports in Belgium.

1. Bol.com

Bol.com is the most popular online marketplace in Belgium. Bol.com is headquartered in the Netherlands and operates in both countries. It offers a wide range of products in various categories, such as books, electronics, toys, fashion, beauty, and more. Bol.com is a great marketplace for online sellers who want to reach a large and loyal customer base in Belgium and the Netherlands. Bol.com has over 12 million active customers and over 45,000 partner sellers. Bol.com also provides various services and tools for online sellers, such as fulfilment by bol.com (FBB), logistics by bol.com (LBB), advertising by bol.com (ABB), and insights by bol.com (IBB).

How to sell on Bol.com

2. Amazon.be

Amazon.be is the second most visited online marketplace in Belgium. The global e-commerce giant that offers millions of products in various categories, such as books, electronics, home & garden, fashion, health & beauty, and more. Amazon is a great marketplace for online sellers who want to expand their reach in Belgium and other European countries. Amazon has over 38 million active customers and over 150 million Prime members worldwide. Amazon also provides various services and tools for online sellers, such as fulfilment by Amazon (FBA), Amazon Advertising (AA), Amazon Brand Registry (ABR), and Amazon Seller Central (ASC).

How to sell on Amazon.be

3. AliExpress

AliExpress is the third most visited online marketplace in Belgium. AliExpress is a global e-commerce platform that connects buyers and sellers from around the world. It offers a wide range of products in various categories, such as electronics, fashion, home & garden, toys & hobbies, sports & outdoors, and more. AliExpress is a great marketplace for online sellers. AliExpress has over 150 million active buyers and over 10 million partner sellers. AliExpress also provides various services and tools for online sellers, such as AliExpress Dropshipping Center (ADC), AliExpress Affiliate Program (AAP), AliExpress Seller Center (ASC), and AliExpress Advertising Platform (AAP).

4. Carrefour

Carrefour is the thirteenth most visited online marketplace in Belgium, Carrefour is a French retail company that offers a wide range of products in various categories, such as food, beverages, household, personal care, pet care, and more. Carrefour operates in over 30 countries across Europe, Asia, Africa, and Latin America. Carrefour is a great marketplace for online sellers who want to sell their products or buy high-quality products at competitive prices in Belgium and other countries. Carrefour has over 105 million active customers and over 12,000 partner sellers. Carrefour also provides various services and tools for online sellers, such as Carrefour Fulfillment (CF), Carrefour Advertising (CA), Carrefour Marketplace Program (CMP), and Carrefour Seller Portal (CSP).

How to sell on Carrefour 

5. Zalando

Zalando is the fifth most visited online marketplace in Belgium, Zalando is a German e-commerce company that specializes in fashion, Beauty, and lifestyle products. Zalando operates in 17 countries across Europe. Zalando is a great marketplace for online sellers who want to sell their fashion, Beauty, and lifestyle products or buy high-quality brands at attractive prices in Belgium and other European countries. Zalando has over 38 million active customers and over 3,000 partner brands. Zalando also provides various services and tools for online sellers, such as Zalando Fulfillment Solutions (ZFS), Zalando Marketing

How to sell on Zalando 

6. Kruidvat 

Kruidvat Marketplace is an online platform that allows third-party sellers to offer their products alongside Kruidvat’s own assortment. Kruidvat is one of the largest drugstore chains in the Netherlands and Belgium, with over 1,200 stores and 8 million customers. Kruidvat Marketplace offers products in various categories, such as baby & toddler, health & beauty, household & cleaning, toys & games, and electronics. You can sell on Kruidvat Marketplace by applying as a seller and uploading your products via API or CSV file. Kruidvat Marketplace charges a commission fee based on the product category and price.

How to sell on Kruidvat 

7. Coolblue

Coolblue is the fourth most visited online marketplace in Belgium. Coolblue is a Dutch e-commerce company that specialises in consumer electronics, such as laptops, smartphones, tablets, cameras, TVs, and more. Coolblue operates in both the Netherlands and Belgium. Coolblue is a great marketplace for online sellers who want to sell their electronic products or buy high-quality devices at competitive prices in Belgium and the Netherlands. Coolblue has over 6 million active customers and over 10,000 partner sellers. Coolblue also provides various services and tools for online sellers, such as Coolblue Fulfillment (CF), Coolblue Advertising (CA), Coolblue Brand Store (CBS), and Coolblue Seller Portal (CSP).

8. Conrad 

Conrad is a German-based online marketplace that specializes in electronics, technology, and DIY products. Conrad operates in several European countries, including Belgium, where it has over 750,000 customers and 400,000 products. You can sell on Conrad by applying as a supplier and integrating your product data via API or CSV file. Conrad charges a commission fee based on the product category and price, as well as a monthly fee for using its platform. You are responsible for the fulfillment and customer service of your products.

How to sell on Conrad 

9. eBay

eBay is the ninth most visited online marketplace in Belgium, eBay is a global e-commerce platform that connects buyers and sellers of new and used goods in various categories, such as electronics, fashion, collectibles, art, and more. eBay operates in over 190 countries worldwide. eBay is a great marketplace for online sellers who want to sell their unique products or buy rare items at competitive prices in Belgium and other countries. eBay has over 185 million active buyers and over 19 million partner sellers. eBay also provides various services and tools for online sellers, such as eBay Managed Payments (EMP), eBay Global Shipping Program (GSP), eBay Promoted Listings (EPL), and eBay Seller Hub (ESH).

Gain valuable insights, and boost your sales! Join our marketplace community to connect with fellow sellers.

10. Fnac

Fnac is the tenth most visited online marketplace in Belgium, Fnac is a French e-commerce company that specializes in cultural and electronic products, such as books, music, movies, games, computers, smartphones, cameras, and more. Fnac operates in 10 countries across Europe. Fnac is a great marketplace for online sellers who want to sell their cultural and electronic products or buy high-quality products at attractive prices in Belgium and other European countries. Fnac has over 25 million active customers and over 5,000 partner sellers. Fnac also provides various services and tools for online sellers, such as Fnac Fulfillment (FF), Fnac Advertising (FA), Fnac Marketplace Program (FMP), and Fnac Seller Portal (FSP).

How to sell on Fnac 

11. LDLC

LDLC is a French online retailer of computer hardware, software, and accessories. It also sells consumer electronics, gaming, and smart home products. LDLC operates in France, Belgium, Luxembourg, Switzerland, Spain, and Morocco. LDLC received 3.7 million visits monthly, with 30.1% of them coming from desktop devices and 69.9% from mobile devices. The website has a high authority score of 66 and a low bounce rate of 48.43%. LDLC is a good choice for sellers who want to target tech-savvy customers who are looking for quality products and services.

How to sell on LDLC 

12. fonQ

fonQ is a Dutch-based online marketplace that focuses on home furnishings and lifestyle products. fonQ operates in several European countries, including Belgium, where it has over 100,000 customers and 85,000 products. You can sell on fonQ by applying as a seller and uploading your products via API or CSV file. fonQ charges a commission fee based on the product category and price, as well as a fixed fee per order. You can also use fonQ’s fulfilment service, which handles the storage, packaging, shipping, and customer service for your products.

How to sell on fonQ 

13. La Redoute

La Redoute is a French-based online marketplace that specialises in fashion and home decor products. La Redoute operates in several European countries, including Belgium, where it has over 500,000 customers and 200 brands. You can sell on La Redoute by applying as a seller and uploading your products via API or CSV file. La Redoute charges a commission fee based on the product category and price.

How to sell on La Redoute

14. VidaXL

VidaXL is an international online marketplace that offers products in various categories, such as furniture, home & garden, hardware, sports & outdoor, toys & games, and pets. VidaXL operates in several European countries, including Belgium, where it has over 250,000 customers and 40,000 products. You can sell on VidaXL by applying as a seller and uploading your products via API or CSV file. VidaXL charges a commission fee based on the product category and price.

How to sell on VidaXL 

15. INNO

INNO is a Belgian-based department store chain that offers products in various categories, such as fashion, beauty, home & living, and leisure & entertainment. INNO operates 16 stores across Belgium and an online platform that allows third-party sellers to offer their products alongside INNO’s own assortment. You can sell on INNO by applying as a seller and uploading your products via API or CSV file. INNO charges a commission fee based on the product category and price.

How to sell on INNO 

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16. Leen Bakker

Leen Bakker is a Dutch-based home furnishing retailer that offers products in various categories, such as furniture, lighting, textiles, and accessories. Leen Bakker operates over 170 stores across the Netherlands and Belgium and an online platform that allows third-party sellers to offer their products alongside Leen Bakker’s own assortment. You can sell on Leen Bakker by applying as a seller and uploading your products via API or CSV file. Leen Bakker charges a commission fee based on the product category and price.

How to sell on Leen Bakker 

17. Maisons du Monde

Maisons du Monde is a French-based online marketplace that offers furniture and home decor products inspired by different styles and cultures. Maisons du Monde operates in several European countries, including Belgium, where it has over 500,000 customers and 50,000 products. You can sell on Maisons du Monde by applying as a seller and uploading your products via API or CSV file. Maisons du Monde charges a commission fee based on the product category and price.

How to sell on Maisons du Monde 

18. Urban Outfitters Group

Urban Outfitters Group is an American-based online marketplace that offers clothing, accessories, beauty, and home products for young adults. Urban Outfitters Group operates several brands, such as Urban Outfitters, Anthropologie, Free People, BHLDN, Terrain, and Nuuly. Urban Outfitters Group operates in several European countries, including Belgium, where it has over 500,000 customers and 150,000 products. You can sell on Urban Outfitters Group by applying as a seller and uploading your products via API or CSV file. Urban Outfitters Group charges a commission fee based on the product category and price.

How to sell on Urban Outfitters

19. Nature & Découvertes

Nature & Découvertes is a French-based online marketplace that offers products related to nature, well-being, discovery, and education. Nature & Découvertes operates in several European countries, including Belgium, where it has over 100,000 customers and 20,000 products. You can sell on Nature & Découvertes by applying as a seller and uploading your products via API or CSV file. Nature & Découvertes charges a commission fee based on the product category and price.

How to sell on Nature & Découvertes

20. FeelUnique

FeelUnique is an online retailer of beauty and cosmetics products, founded in 2005 and based in the United Kingdom. It offers over 500 brands and 30,000 products, including makeup, skincare, haircare, fragrance, and wellness. FeelUnique operates in several European countries, including Belgium, where it has over 100,000 customers and 15,000 products. You can sell on FeelUnique by applying as a seller and uploading your products via API or CSV file. FeelUnique charges a commission fee based on the product category and price.

How to sell on FeelUnique 

21. Atlas For Men

Atlas For Men is a French-based online marketplace that offers clothing and accessories for men who love nature and outdoor activities. Atlas For Men operates in several European countries, including Belgium, where it has over 300,000 customers and 15,000 products. You can sell on Atlas For Men by applying as a seller and uploading your products via API or CSV file. Atlas For Men charges a commission fee based on the product category and price.

How to sell on Atlas For Men

22. Home24

Home24 is a German-based online marketplace that offers furniture and home decor products. Home24 operates in several European countries, including Belgium, where it has over 200,000 customers and 100,000 products. You can sell on Home24 by applying as a seller and uploading your products via API or CSV file. Home24 charges a commission fee based on the product category and price.

How to sell on Home24 

23. Vtwonen

Vtwonen is a Dutch-based online marketplace that focuses on home and garden products. vtwonen operates in several European countries, including Belgium, where it has over 100,000 customers and 85,000 products. You can sell on vtwonen by applying as a seller and uploading your products via API or CSV file. vtwonen charges a commission fee based on the product category and price.

How to sell on Vtwonen 

24. Venca

Venca is a Spanish-based online marketplace that offers fashion and home products for women, men, and children. Venca operates in several European countries, including Belgium, where it has over 100,000 customers and 50,000 products. You can sell on Venca by applying as a seller and uploading your products via API or CSV file. Venca charges a commission fee based on the product category and price.

How to sell on Venca 

25. Obelink

Obelink is a Dutch-based online marketplace that specializes in camping and outdoor products. Obelink operates in several European countries, including Belgium, where it has over 50,000 customers and 65,000 products. You can sell on Obelink by applying as a seller and uploading your products via API or CSV file. Obelink charges a commission fee based on the product category and price.

How to sell on Obelink 

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26. Brico

Brico is a Belgian-based DIY retailer that offers products in various categories, such as tools, hardware, paint, gardening, and decoration. Brico operates over 140 stores across Belgium and an online platform that allows third-party sellers to offer their products alongside Brico’s own assortment. You can sell on Brico by applying as a seller and uploading your products via API or CSV file. Brico charges a commission fee based on the product category and price.

How to sell on Brico 

27. Retif

Retif is a French-based online marketplace that offers equipment and supplies for retail businesses. Retif operates in several European countries, including Belgium, where it has over 50,000 customers and 10,000 products. You can sell on Retif by applying as a seller and uploading your products via API or CSV file. Retif charges a commission fee based on the product category and price.

How to sell on Retif 

28. Showroomprive.com

Showroomprive.com is a French e-commerce platform that specialises in online flash sales of fashion, beauty, home, and lifestyle products. It offers daily exclusive sales in France and eight other European countries, including Belgium. The website has a high authority score of 64 and a low bounce rate of 32.48%. Showroomprive.com is a great option for sellers who want to reach a diverse and affluent customer base, as well as benefit from the platform’s expert merchandising and visual display support.

How to sell on Showroomprive.com

29. Veepee

Veepee is a European e-commerce platform that offers flash sales of branded products in various categories such as fashion, beauty, home, sports, travel, and wine. Veepee operates in 14 countries across Europe, including Belgium. Veepee received 968.7 thousand visits monthly from Belgium alone. The website has a high authority score of 60 and a low bounce rate of 28.19%. Veepee is an attractive option for sellers who want to leverage the platform’s large and loyal customer base, as well as its strong marketing efforts.

How to sell on Veepee 

30. Printemps

Printemps is a renowned French department store that has a rich history in the retail industry. Established in 1865, it has been a symbol of luxury and elegance for over a century. Printemps offers a prestigious platform for sellers to showcase their products to a discerning clientele. The store’s reputation for curating high-quality merchandise and providing exceptional customer service makes it an appealing destination for sellers looking to reach a sophisticated audience. Printemps has an online presence in France and Belgium, as well as physical stores in Paris and other major cities. The website has a moderate authority score of 49 and a high bounce rate of 67.01%.

How to sell on Printemps 

31. Stylepit

Stylepit is an online fashion retailer that offers clothing, shoes, accessories, and beauty products for men, women, and children. Stylepit operates in Denmark, Sweden, Norway, Finland, Germany, the Netherlands, Poland, Austria, Switzerland, France, Belgium, and the UK. Stylepit received 968.7 thousand visits monthly from Belgium alone. The website has a moderate authority score of 46 and a high bounce rate of 61.50%. Stylepit is a suitable option for sellers who want to offer trendy and affordable fashion products to a young and dynamic customer base.

How to sell on Stylepit 

32. Etam

Etam is a French lingerie brand that also sells clothing, swimwear, nightwear, and accessories for women. Etam has over 100 years of experience in the fashion industry and is known for its quality products and innovative designs. Etam has an online presence in France, Belgium, Spain, Italy, Germany, Poland, Russia, China, Morocco, Tunisia, and Saudi Arabia. Etam received 1 million visits monthly from Belgium alone. The website has a moderate authority score of 45 and a high bounce rate of 62.76%. Etam is an ideal option for sellers who want to cater to women who are looking for feminine and comfortable lingerie and clothing.

How to sell on Etam 

33. Outletinn

Outletinn is the online sports outlet of the Tradeinn group, which operates over 15 specialised online stores for different sports and activities. Outletinn offers shoes, clothing, bags, accessories, and more up to 70% off. Outletinn sells products from over 1,000 brands, such as Adidas, Nike, Columbia, Oakley, and Dainese. Outletinn received 113.8 thousand visits monthly from Belgium alone. The website has a low authority score of 32 and a high bounce rate of 61.50%. Outletinn is a good choice for sellers who want to offer discounted sports and casual products to a bargain-hunting customer base.

How to sell on Outletinn 

34. Orchestra

Orchestra is a French brand that specialises in children’s clothing, shoes, accessories, and maternity wear. Orchestra also sells toys, nursery items, and baby care products. Orchestra has over 600 stores in 40 countries, including Belgium. Orchestra received 968.7 thousand visits monthly from Belgium alone. The website has a low authority score of 31 and a high bounce rate of 61.50%. Orchestra is a suitable option for sellers who want to offer quality and fashionable products for children and mothers at affordable prices.

How to sell on Orchestra 

35. BrandAlley

BrandAlley is a French online retailer that offers flash sales of designer brands in fashion, beauty, home, and lifestyle categories. BrandAlley operates in France and the UK and has over 8 million members. BrandAlley received 113.8 thousand visits monthly from Belgium alone. The website has a low authority score of 30 and a high bounce rate of 61.50%. BrandAlley is an attractive option for sellers who want to offer premium products at discounted prices to a savvy and stylish customer base.

How to sell on BrandAlley 

36. Pharmarket

Pharmarket is an online pharmacy that sells health, beauty, wellness, and veterinary products. Pharmarket operates in France and Belgium and has over 1,000 partner pharmacies. Pharmarket received 968.7 thousand visits monthly from Belgium alone. The website has a low authority score of 29 and a high bounce rate of 61.50%. Pharmarket is a good choice for sellers who want to offer reliable and certified products for health and well-being to a health-conscious customer base.

How to sell on Pharmarket 

Why e-tailize is the Best for Selling on These Marketplaces 

If you want to sell on these marketplaces in Belgium more efficiently and effectively, you need a solution that can help you with integration, analysis, and advertising. That’s where e-tailize comes in. e-tailize offers three main modules:

Channelize, Analyze, and Advertize.

  • Channelize: This module enables you to centralize and automate your product management, inventory management, order fulfilment, and more for over 125+ integrations. This means you can easily manage your listings on multiple marketplaces from one platform.
  • Analyze: This module allows you to centralize marketplace data streams and utilize e-tailize’s data models to create powerful online marketplace analytics. This can help you make informed decisions about your sales strategy.
  • Advertize: This module enables you to centralize campaign management and build ads centrally to save time. This can help you effectively promote your products across different marketplaces.

In conclusion, e-tailize provides a comprehensive solution that can help you centralise, optimise, and monetize your online sales across various marketplaces in Belgium.

Need more information?

Contact me!

Ricardo Rubino

Sources:

  1. Top Marketplace Websites Ranking in Belgium monthly – Similarweb. https://www.similarweb.com/top-websites/belgium/e-commerce-and-shopping/marketplace/.
  2. Belgium: marketplaces ranked by visit share 2023 | Statista. https://www.statista.com/statistics/1256558/belgium-leading-online-marketplaces-visits/.
  3. Features | e-tailize. https://e-tailize.com/feature/.
  4. e-tailize | Improved analysis & efficient advertising for marketplaces. https://e-tailize.com/.
  5. Integrate with Shopify | e-tailize. https://e-tailize.com/integrations/integrate-with-shopify/.
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