Top 35 Marketplaces in Belgium

The biggest online marketplaces in Belgium include Bol.com, Amazon.be, AliExpress, Coolblue, and Zalando, followed by a long tail of category specialists for fashion, home, electronics, beauty, and DIY. To sell on most of them you apply as a seller, then upload your catalogue through an API or a CSV file, and you usually pay a commission based on the product category and price. Belgium is a small market with high internet use and a growing ecommerce sector, and many of its top platforms also reach the Netherlands, France, and the wider European market. The right marketplace for you depends on what you sell and where your buyers already shop. Below you will find the marketplaces active in Belgium, grouped by what they are good for, with the facts you need to decide where to start.

Online marketplaces active in Belgium

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Bol.com

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Bol.com is one of the most popular online marketplaces in Belgium. Headquartered in the Netherlands, it operates in both countries and carries a broad catalogue across books, electronics, toys, fashion, beauty, and more. It has over 12 million active customers and over 45,000 partner sellers, which makes it a strong starting point for reaching a large, loyal base in Belgium and the Netherlands. Sellers can use services such as fulfilment by bol.com, logistics by bol.com, advertising by bol.com, and insights by bol.com.

Amazon.be

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Amazon.be is the local storefront of the global ecommerce platform, selling millions of products across books, electronics, home and garden, fashion, health and beauty, and more. If you want to expand beyond Belgium into other European countries, this is the obvious candidate. Sellers can lean on Fulfilment by Amazon, Amazon Advertising, Amazon Brand Registry, and Seller Central to run the operation.

AliExpress

AliExpress is a global platform that connects buyers and sellers worldwide, with a wide catalogue across electronics, fashion, home and garden, toys and hobbies, sports and outdoors, and more. It has over 150 million active buyers and over 10 million partner sellers. Seller tooling includes the Dropshipping Center, the Affiliate Program, the Seller Center, and the advertising platform.

Coolblue

For consumer electronics, Coolblue is one of the most visited marketplaces in Belgium. The Dutch company specialises in laptops, smartphones, tablets, cameras, TVs, and similar devices, and it operates in both the Netherlands and Belgium. It has over 6 million active customers and over 10,000 partner sellers, plus services such as Coolblue Fulfillment, Coolblue Advertising, a brand store, and a seller portal.

Zalando

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Zalando is a German company focused on fashion, beauty, and lifestyle, operating in 17 countries across Europe. It suits sellers in those categories who want reach across Belgium and the wider European market. It has over 38 million active customers and over 3,000 partner brands, with Zalando Fulfillment Solutions among the services on offer.

eBay

eBay connects buyers and sellers of new and used goods across electronics, fashion, collectibles, art, and more, and it operates in over 190 countries. It is a fit if you sell unique or hard to find items. It has over 185 million active buyers and over 19 million partner sellers, supported by tools such as managed payments, the Global Shipping Program, promoted listings, and the Seller Hub.

Fnac

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A French company specialising in cultural and electronic products, Fnac sells books, music, movies, games, computers, smartphones, cameras, and more across 10 European countries. It has over 25 million active customers and over 5,000 partner sellers. Sellers can use Fnac fulfilment, advertising, a marketplace program, and a seller portal.

Carrefour

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Carrefour is a French retail company with a catalogue spanning food, beverages, household, personal care, pet care, and more, operating in over 30 countries across Europe, Asia, Africa, and Latin America. It has over 105 million active customers and over 12,000 partner sellers, with services including Carrefour Fulfillment, advertising, a marketplace program, and a seller portal.

Kruidvat

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Kruidvat Marketplace lets third party sellers offer products alongside Kruidvat's own range. Kruidvat is one of the largest drugstore chains in the Netherlands and Belgium, with over 1,200 stores and 8 million customers, and its marketplace covers baby and toddler, health and beauty, household and cleaning, toys and games, and electronics. You apply as a seller and upload products via API or CSV, and commission depends on the product category and price.

Conrad

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Conrad is a German marketplace built around electronics, technology, and DIY products. It operates in several European countries including Belgium, where it has over 750,000 customers and 400,000 products. You apply as a supplier and integrate your product data via API or CSV. Commission depends on category and price, there is a monthly platform fee, and you handle fulfilment and customer service yourself.

LDLC

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LDLC is a French retailer of computer hardware, software, and accessories that also sells consumer electronics, gaming, and smart home products, operating in France, Belgium, Luxembourg, Switzerland, Spain, and Morocco. It has 3.7 million monthly visits, split roughly 30 percent desktop and 70 percent mobile. It is a good fit if you target customers who care about quality tech products and services.

fonQ

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Focused on home furnishings and lifestyle, fonQ is a Dutch marketplace that operates in several European countries including Belgium, where it has over 100,000 customers and 85,000 products. You apply as a seller and upload via API or CSV. Commission is based on category and price, with a fixed fee per order, and you can use fonQ's fulfilment service for storage, packaging, shipping, and customer service.

La Redoute

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La Redoute is a French marketplace specialising in fashion and home decor, present in several European countries including Belgium, where it has over 500,000 customers and 200 brands. You apply as a seller, upload via API or CSV, and pay commission based on the product category and price.

VidaXL

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VidaXL is an international marketplace with a catalogue across furniture, home and garden, hardware, sports and outdoor, toys and games, and pets. It operates in several European countries including Belgium, where it has over 250,000 customers and 40,000 products, with commission set by category and price.

INNO

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INNO is a Belgian department store chain selling fashion, beauty, home and living, and leisure and entertainment. It runs 16 stores across Belgium plus an online platform where third party sellers can list alongside its own range. You apply as a seller, upload via API or CSV, and pay commission based on the product category and price.

Leen Bakker

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Home furnishing is the focus at Leen Bakker, a Dutch retailer carrying furniture, lighting, textiles, and accessories. It runs over 170 stores across the Netherlands and Belgium and an online platform open to third party sellers. You apply as a seller, upload via API or CSV, and pay commission based on category and price.

Maisons du Monde

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Maisons du Monde is a French marketplace offering furniture and home decor inspired by different styles and cultures. It operates in several European countries including Belgium, where it has over 500,000 customers and 50,000 products, with commission based on the product category and price.

Urban Outfitters Group

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Learn how to start selling on Anthropologie with e-tailize.

This American group sells clothing, accessories, beauty, and home products aimed at young adults, across brands such as Urban Outfitters, Anthropologie, Free People, BHLDN, Terrain, and Nuuly. It operates in several European countries including Belgium, where it has over 500,000 customers and 150,000 products. You apply as a seller, upload via API or CSV, and pay commission by category and price.

Nature & Découvertes

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A French marketplace built around nature, well being, discovery, and education products, Nature & Découvertes operates in several European countries including Belgium, where it has over 100,000 customers and 20,000 products. You apply as a seller, upload via API or CSV, and pay commission based on category and price.

FeelUnique

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FeelUnique is a beauty and cosmetics retailer based in the United Kingdom, founded in 2005, offering over 500 brands and 30,000 products across makeup, skincare, haircare, fragrance, and wellness. It operates in several European countries including Belgium, where it has over 100,000 customers and 15,000 products, with commission set by category and price.

Atlas For Men

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Atlas For Men is a French marketplace selling clothing and accessories for men who enjoy nature and outdoor activities. It operates in several European countries including Belgium, where it has over 300,000 customers and 15,000 products. You apply as a seller, upload via API or CSV, and pay commission by category and price.

Home24

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Furniture and home decor are the focus at Home24, a German marketplace active in several European countries including Belgium, where it has over 200,000 customers and 100,000 products. You apply as a seller, upload via API or CSV, and pay commission based on category and price.

Vtwonen

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Vtwonen is a Dutch marketplace centred on home and garden products, present in several European countries including Belgium, where it has over 100,000 customers and 85,000 products. You apply as a seller, upload via API or CSV, and pay commission based on the product category and price.

Venca

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Venca is a Spanish marketplace offering fashion and home products for women, men, and children. It operates in several European countries including Belgium, where it has over 100,000 customers and 50,000 products, with commission set by category and price.

Obelink

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If you sell camping and outdoor gear, Obelink is the specialist here. The Dutch marketplace operates in several European countries including Belgium, where it has over 50,000 customers and 65,000 products. You apply as a seller, upload via API or CSV, and pay commission based on category and price.

Brico

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Brico is a Belgian DIY retailer carrying tools, hardware, paint, gardening, and decoration. It runs over 140 stores across Belgium and an online platform open to third party sellers. You apply as a seller, upload via API or CSV, and pay commission based on the product category and price.

Retif

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Retif is a French marketplace supplying equipment and supplies for retail businesses. It operates in several European countries including Belgium, where it has over 50,000 customers and 10,000 products, with commission set by category and price.

Showroomprive.com

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Showroomprive.com is a French platform built around online flash sales of fashion, beauty, home, and lifestyle products, running daily exclusive sales in France and eight other European countries including Belgium. It has an authority score of 64 and a bounce rate of 32.48 percent. It suits sellers who want a diverse, affluent audience and can benefit from the platform's merchandising and visual display support.

Veepee

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Flash sales of branded products define Veepee, which spans fashion, beauty, home, sports, travel, and wine across 14 countries in Europe, including Belgium. It has about 968,700 monthly visits from Belgium, an authority score of 60, and a bounce rate of 28.19 percent. It is a fit for sellers who want to tap a large, loyal base supported by strong marketing.

Printemps

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Printemps is a French department store established in 1865, with a reputation for curated, high quality merchandise and strong customer service. It has an online presence in France and Belgium plus physical stores in Paris and other cities. It has an authority score of 49 and a bounce rate of 67.01 percent, and positions it for sellers aiming at a sophisticated audience.

Stylepit

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Stylepit is an online fashion retailer selling clothing, shoes, accessories, and beauty for men, women, and children across many European countries including Belgium. It has about 968,700 monthly visits from Belgium, an authority score of 46, and a bounce rate of 61.50 percent. It suits sellers offering trendy, affordable fashion to a young audience.

Etam

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Etam is a French lingerie brand that also sells clothing, swimwear, nightwear, and accessories for women, with an online presence across several countries including Belgium. It has about 1 million monthly visits from Belgium, an authority score of 45, and a bounce rate of 62.76 percent. It is a fit for sellers catering to women looking for feminine, comfortable lingerie and clothing.

Outletinn

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Outletinn is the online sports outlet of the Tradeinn group, which runs over 15 specialised online stores. It offers shoes, clothing, bags, accessories, and more at heavy discounts, carrying products from over 1,000 brands such as Adidas, Nike, Columbia, Oakley, and Dainese. It has about 113,800 monthly visits from Belgium, an authority score of 32, and a bounce rate of 61.50 percent, suiting sellers of discounted sports and casual products.

Orchestra

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Orchestra is a French brand specialising in children's clothing, shoes, accessories, and maternity wear, and it also sells toys, nursery items, and baby care products. With over 600 stores in 40 countries including Belgium, it suits sellers of quality, affordable products for children and mothers. It has about 968,700 monthly visits from Belgium, an authority score of 31, and a bounce rate of 61.50 percent.

BrandAlley

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BrandAlley is a French retailer running flash sales of designer brands across fashion, beauty, home, and lifestyle, operating in France and the UK with over 8 million members. It has about 113,800 monthly visits from Belgium, an authority score of 30, and a bounce rate of 61.50 percent. It is a fit for sellers offering premium products at discounted prices.

Pharmarket

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An online pharmacy selling health, beauty, wellness, and veterinary products, Pharmarket operates in France and Belgium with over 1,000 partner pharmacies. It has about 968,700 monthly visits from Belgium, an authority score of 29, and a bounce rate of 61.50 percent. It suits sellers offering reliable, certified products to a health conscious audience.

How do you choose the right marketplace in Belgium?

Start with where your buyers already shop and what you sell. Generalist platforms such as Bol.com and Amazon.be give the widest reach in Belgium, while category specialists often convert better for a focused range: Coolblue and Conrad for electronics, Zalando and La Redoute for fashion, Home24, fonQ, and Maisons du Monde for furniture and home, and Brico for DIY. Many of these platforms also extend into the Netherlands, France, and the wider European market, so a single channel can open more than one country. Pick one or two that match your products, prove the model, then expand.

How do you start selling on a Belgian marketplace?

On most of these platforms the steps are similar. You apply as a seller, get approved, and upload your catalogue through an API connection or a CSV file. Commission is usually charged per sale based on the product category and price, and some platforms add a monthly fee or a fee per order. On some marketplaces you handle fulfilment and customer service yourself, while others, such as Bol.com, Coolblue, and fonQ, offer their own fulfilment services. The practical challenge is keeping listings, stock, and orders in sync once you sell on several channels at once.

How e-tailize helps you sell on these marketplaces

We get sellers onto marketplaces they cannot reach alone. Many of the platforms above require API integrations, approval steps, and data feeds that are hard to set up one by one, so we connect you and keep your products, stock, and orders in sync from a single chat first platform. We start with a free marketplace scan that shows which channels fit your catalogue in Belgium and beyond. You pay only once we open a new marketplace for you and it actually works. Marketplaces you already sell on are included for free and never affect the price.