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Selling on Orchestra

Interested in selling via Orchestra? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell through Orchestra?

Orchestra is a renowned platform that has revolutionized the way people sell products online. With a rich history spanning several years, Orchestra has consistently provided a seamless and efficient selling experience to its users. Their commitment to innovation and customer satisfaction has made them a trusted choice for sellers worldwide. Orchestra’s success can be attributed to their ability to adapt to changing market trends and consistently deliver exceptional results. Whether you are a small business owner or a large enterprise, Orchestra offers a comprehensive platform that enables you to effortlessly sell your products and reach a wider audience.

Advantages of selling through Orchestra via e-tailize

  • Wide customer reach and global market access.
  • Increased brand visibility and recognition.
  • Efficient inventory management and order processing.
  • Access to valuable customer data and insights.
  • Seamless integration with various e-commerce platforms.
  • Cost-effective and scalable solution for businesses.
  • Enhanced customer experience and satisfaction.
  • Opportunity to expand business through cross-selling and upselling.

Fully integrate Orchestra with your systems

Do you want to manage Orchestra and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on Orchestra?
Step 1
Register your business

To sell on Orchestra, you need to have a registered business. Ensure that you have all the necessary legal requirements in place before proceeding.

Step 2
Create an account on Orchestra

Once your business is registered, you can create an account on Orchestra. Provide the required information and follow the registration process to set up your account.

Step 3
Set up an e-tailize account

To effectively sell on Orchestra, you will need to integrate with e-tailize. Create an e-tailize account and link it to your Orchestra account for seamless product management.

Step 4
Upload your products using e-tailize

With your e-tailize account set up, you can now upload all your products to Orchestra and other marketplaces you wish to sell on. Utilize the features and tools provided by e-tailize to streamline the process.

Step 5
Optimize and monetize with e-tailize

Once your products are listed on Orchestra, leverage e-tailize’s ‘Analyze’ and ‘Advertize’ modules to optimize your listings and maximize your sales potential. Utilize the insights and advertising capabilities offered by e-tailize to enhance your selling strategy on Orchestra.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Orchestra. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Orchestra under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Orchestra. In addition, you have immediately arranged your order management and stock synchronization.

What categories do you have through Orchestra

On Orchestra, you can sell products in various categories, including:

  • Electronics
  • Fashion
  • Home and Kitchen
  • Beauty and Personal Care
  • Health and Fitness
  • Baby and Kids
  • Books, Movies, and Music
  • Sports and Outdoors
  • Home Improvement
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured in 'het koopblok' or the Buy Box. That's because this partner has the best offer in terms of price, delivery time, and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box. Orchestra is a platform that can help you achieve this goal.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet Orchestra's terms of service. Below this block you can find some of the conditions Orchestra will measure.

The costs & conditions

As a seller on Orchestra, there are certain fees and commissions that you need to be aware of. When you sell a product on Orchestra, you will be charged a referral fee, which is a percentage of the item’s sale price. Additionally, there may be other fees such as a closing fee or a subscription fee for certain selling plans. It is important to carefully review the fee structure and understand the costs associated with selling on Orchestra to ensure profitability.

Selling conditions on Orchestra include:

  • Time for returns: Orchestra allows customers to return items within a specified time frame, typically 30 days. As a seller, you need to be prepared to handle returns and provide refunds or replacements as per the platform’s policies.
  • Delivered on time percentage: To maintain a good seller reputation, it is crucial to ensure that your orders are delivered on time. Orchestra expects sellers to maintain a high percentage of on-time deliveries to provide a positive customer experience.
  • Prompt customer question response: As a seller, you are expected to respond to customer questions and inquiries in a timely manner. Orchestra emphasizes the importance of prompt communication to enhance customer satisfaction and resolve any concerns efficiently.
  • Maximum delivery time: Orchestra sets a maximum delivery time for sellers to ensure that customers receive their orders within a reasonable timeframe. It is essential to meet these delivery deadlines to avoid any negative impact on your seller metrics and reputation.

Learn how to sell on Orchestra

To learn how to sell on Orchestra, you can follow these steps:

  • Familiarize yourself with the platform: Start by exploring the Orchestra website or app to understand its features, interface, and how it works. Read through the documentation or user guides provided by Orchestra to gain a comprehensive understanding.
  • Research the target audience: Identify the target audience or potential customers for your product or service on Orchestra. Understand their needs, preferences, and pain points to tailor your sales approach accordingly.
  • Study successful sellers: Look for successful sellers on Orchestra and study their strategies. Analyze their product listings, descriptions, pricing, and customer interactions to learn from their best practices.
  • Optimize your product listings: Create compelling and detailed product listings that highlight the unique features and benefits of your offerings. Use high-quality images, accurate descriptions, and relevant keywords to improve visibility and attract potential buyers.
  • Set competitive prices: Research the market to determine competitive pricing for your products or services. Consider factors such as production costs, competitor prices, and customer demand to set a price that offers value to buyers while ensuring profitability for yourself.
  • Provide excellent customer service: Respond promptly to customer inquiries, address their concerns, and provide accurate information about your offerings. Be professional, courteous, and helpful in all your interactions to build trust and establish a positive reputation.
  • Leverage social media and marketing: Utilize social media platforms and other marketing channels to promote your Orchestra store and products. Create engaging content, run targeted ads, and collaborate with influencers or relevant communities to expand your reach and attract potential buyers.
  • Monitor and analyze performance: Regularly monitor your sales performance on Orchestra. Analyze metrics such as conversion rates, customer feedback, and sales trends to identify areas for improvement and optimize your selling strategy.
  • Continuously learn and adapt: Stay updated with the latest features, updates, and best practices on Orchestra. Attend webinars, workshops, or training sessions offered by Orchestra or other experienced sellers to enhance your selling skills and stay ahead of the competition.
  • Seek feedback and reviews: Encourage satisfied customers to leave positive reviews and ratings for your products or services on Orchestra. Positive reviews can boost your credibility and attract more buyers.


In conclusion, the Orchestra marketplace presents an enticing opportunity for third-party sellers looking to expand their reach and boost their sales. Furthermore, the association with the well-known and trusted Orchestra brand lends credibility to your products, while the extensive customer base offers immense potential for product exposure. The additional support of marketing and promotional tools, combined with Orchestra’s strong reputation for customer service, fosters trust and encourages customer loyalty. Additionally, e-tailize can help sellers effectively manage their sales on Orchestra and other marketplaces by providing comprehensive e-commerce management tools and integration capabilities. By following the recommended steps and adhering to Orchestra’s selling conditions, sellers can maximize their success and profitability on the platform.

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