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Selling on Obelink

Interested in selling via Obelink? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Obelink is a Dutch company (founded in 1959) and has a huge range of tents, caravans, camping items, accessories, garden furniture and outdoor products. Obelink is a marketplace that operates throughout Europe. In addition to their marketplace, they also have physical stores, including a megastore with an area of ​​72,500 m2.

Advantages of selling via Obelink via e-tailize

  • Perfect target group for products aimed at the leisure market
  • Reach in most of Europe
  • Millions of visitors per month (50 million per month)
  • More than 45,000 products

Do you want to manage Obelink and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on Obelink?
Step 1
Register Chamber of Commerce

Register your business with the Dutch Chamber of Commerce.

Step 2
Request access

A Obelink account manager assesses whether you are a good fit with the range. Please contact our customer service if you are interested in this. We can help you create an account and upload your products on Obelink.

Step 3
Centralize with e-tailize

Connect e-tailize and upload your products with a number of actions to Obelink, among others. After uploading, we immediately track your stock and send orders to your order system.

Step 4
Optimize your content

Use our data analysis tools to optimize your content and increase your sales.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Obelink. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Obelink under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Obelink. In addition, you have immediately arranged your order management and stock synchronization.

The main categories in which you can sell via Obelink:

  • Tents
  • Awnings & Canopies
  • Caravans, motorhomes & folding trailers
  • Camping gear
  • Caravan & motorhome accessories
  • Garden
  • Outdoor & Travel
  • Actions
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured in the buying block. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet Obelink terms of service. Below this block you can find some of the conditions Obelink will measure.

The costs & conditions

In addition to the monthly subscription of €39.95, a commission will be deducted from every transaction. The commission is calculated on the total sales price incl. VAT. If the Customer’s return is approved by the Sales Partner (that is, the Sales Partner has received it and agreed to refund the Customer), the commission will be refunded in full, including marketing costs, in accordance with as stipulated in the Terms of Use. Read more here.

Tents, awnings14%1%15%
Camping equipment, furniture14%1%15%
Caravan and motorhome accessories (technical)14%1%15%
Sport & outdoor14%1%15%

There are blogs with useful tips about marketplaces such as Obelink. At e-tailize we also offer tools such as our ‘Analyze’ module, which generates insights for you and gives you an overview of the data via marketplaces. This way you can steer quickly and efficiently on ‘Actionable Metrics‘.


Obelink is the marketplace in the Netherlands (and Europe) for reaching consumers interested in tents, caravans, camping items, accessories, garden furniture and outdoor products. There are many opportunities and it is important that you set up your processes properly from the start. So take a good look at a software that can relieve you of that. Not only in terms of processes, but also features related to data analysis.

Start without risk

Contact me to get your first 6 months of Obelink, free of cost!

Ricardo Rubino
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