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Selling on VidaXL

Interested in selling via VidaXL? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell on VidaXL

VidaXL is a fast-growing, international online retailer. Competitive prices are something customers can expect from VidaXL. VidaXL is active in Europe, Australia, and the US. With more than 2000 employees, 130 million monthly visitors, and an online marketplace, VidaXL is certainly an interesting platform for sellers.

Advantages of selling on VidaXL via e-tailize

  • Wide range with focus on competitive prices
  • 130 million monthly visitors worldwide
  • Active throughout Europe (including the US and Australia)
  • Only commission costs, no fixed costs
  • Average order value of €100-€120

Fully integrate VidaXL with your systems

Do you want to manage VidaXL and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce, and more)
How do you sell via VidaXL?
Step 1
Register Chamber of Commerce

Register your business with the Dutch Chamber of Commerce.

Step 2
Request access

A VidaXL account manager assesses whether you are a good fit with the range. Please contact our customer service if you are interested in this. We can help you create an account and upload your products on VidaXL.

Step 3
Centralize with e-tailize

Connect e-tailize and upload your products with a number of actions to VidaXL, among others. After uploading, we immediately track your stock and send orders to your order system.

Step 4
Optimize your content

Use our data analysis tools to optimize your content and increase your sales.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on VidaXL. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaceswebshop(s)fulfillment parties, and the PIM system.

Scaling | When you have VidaXL under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to VidaXL. In addition, you have immediately arranged your order management and stock synchronization.

Which categories do you have via VidaXL

The main categories in which you can sell via VidaXL:

  • Furniture
  • House Garden
  • Hardware
  • Sporting goods
  • Pet supplies
  • Toys & Games
  • Vehicle & Parts
  • Business & Industrial
  • Baby & Toddler
  • Other
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured in the buying block. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet VidaXL terms of service. Below this block you can find some of the conditions VidaXL will measure.

The costs & conditions

At VidaXL you do not pay a monthly fee as an affiliate (not a drop shipper). You only pay commission on your turnover. Payments are made three times a month.

The conditions that you must adhere to as a seller on VidaXL:

  1. Delivered on time ≥ 98% of total shipments
  2. Seller cancellations ≤ 2% of total orders
  3. Customer inquiries ≤ 5% of total orders
  4. Returns ≤ 1% of total shipments*
  5. Overall Review Rating At least an 8 or higher

How to learn to sell via VidaXL

There are blogs with useful tips about marketplaces such as VidaXL. At e-tailize we also offer the tools such as our ‘Analyze’ module, which generates insights for you and gives you an overview of the data via marketplaces. This way you can manage quickly and efficiently on ‘Actionable Metrics‘.


VidaXL is a party with a large international reach. VidaXL has a wide range, so VidaXL is an interesting channel for many sellers. VidaXL focuses on affordable prices and good customer service. It is therefore important that you set up your processes properly from the start. So look carefully at software that can unburden you with that. Not only in terms of processes but also in features related to data analysis.

Need more information?

Contact me!

Ricardo Rubino
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