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Selling on Amazon.nl

Interested in selling via Amazon.nl? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell through Amazon.nl?

Amazon.nl has 21 million visitors per month and is growing rapidly in the Netherlands. The party has had start-up problems here for a long time, but has recently been investing heavily to compete with bol.com.

The advantage of selling on Amazon.nl is that you can easily expand from the Netherlands to other European countries. In addition, Amazon.nl has a number of features such as the patented “1-Click Ordering”, which simplifies the response to impulse purchases.


Advantages of selling on Amazon.nl via e-tailize

  • Brand awareness
  • Wide reach
  • Easy to expand abroad
  • Good Support Services (FBA)
  • Can be linked with supporting software
  • Good advertising opportunities


Fully integrate Amazon.nl with your systems

Do you want to manage Amazon.nl and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities;

  • Sell ​​on marketplaces across Europe (over 65 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce, and more)
How do you sell via Amazon.nl?
1.
Collect information

You need the following information to create an account: personal ID, Chamber of Commerce number, mobile number credit card (iDeal is not possible).

2.
Sign In

Create an account at Amazon.nl and go through the steps in the platform. The fixed costs are €39 per month (excl. VAT).

3.
Centralize with e-tailize

Connect e-tailize and upload your products to Amazon.nl. After uploading, we immediately track your stock and send orders to your order system.

4.
Optimize your content

Use our data analysis tools to optimize your content and increase your sales.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Amazon.nl. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Amazon.nl under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Amazon.nl. In addition, you have immediately arranged your order management and stock synchronization.


Which categories do you have via Amazon.nl

The main categories in which you can sell on Amazon.nl:

  • Clothing
  • Automotive
  • Baby
  • Beauty
  • Book loader, music loader, video loader
  • Software and video games
  • Consumer electronics
  • Renovation
  • House and garden
  • Groceries and drinks
  • Health and personal care
  • House and garden
  • Lighting
  • Jewelry
  • Musical instruments
  • Office
  • Pet supplies
  • Shoes & Accessories
  • Sport
  • Toys Baby
  • Watches
Important for selling via Amazon.nl
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured in the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this one. A common tactic to always win the Buy Box is to set up your own brand or unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Amazon Sellers Rating
Amazon Sellers Rating
The 'service' part – from the map 'The Buy Box' on the right – depends entirely on your Sellers Rating. Your Sellers Rating is determined based on how well you meet Amazon.nl's terms of service. The Sellers Rating is a score between 0 and 100 and is recalculated with each order. It looks at shipping time, canceled orders, chargebacks, customer questions, feedback and A-to-Z claims.

Amazon Seller Rating Criteria:

We have written an extensive article about what the Amazon Sellers Rating is and how you can improve it. In short, your seller rating score depends on how well you score on the following aspects:

Shipping time: how far does the actual shipping time differ from the specified shipping time

Canceled orders: any order canceled by customer or seller will result in penalty points

Chargebacks: when a refund is made by the customer via the credit card

Feedback: Consistently bad reviews have a big impact on your Sellers Rating

A-to-Z claims: When a customer has a problem that doesn’t fit into one of the above areas, Amazon.nl will investigate itself. They call this an A-to-Z claim

The costs & conditions

Amazon.nl charges with a fixed monthly fee and a commission percentage with a minimum. Read more about the exact rates and commissions for selling on Amazon.nl here. In addition, Amazon.nl uses its conditions and rules with an iron fist. Then consider the following conditions:

  • Percentage of defective orders (a measure of a sales partner’s customer service standards): < 1%
  • Cancellation rate before fulfillment (initiated by the sales partner before shipment): < 2.5%
  • Percentage of delayed shipments (orders shipped after the expected date): < 4%

How to learn to sell on Amazon.nl

There are a number of ways to learn how to sell on Amazon.nl. Amazon.nl has its own webinars and even a guide. In addition, there are blogs with useful tips about marketplaces such as Amazon.nl. At e-tailize we also offer the tools such as our ‘Analyze’ module, which generates insights for you and gives you an overview of the data via marketplaces. This way you can manage quickly and efficiently on ‘Actionable Metrics‘.

Conclusion

Amazon.nl was not a major player in the Dutch market for years. But since last year, the 5th largest company in the world – has been investing heavily to gain a foothold in Europe. As a seller, it is therefore important to have Amazon.nl in order when the eventual shift to the platform will take place.

Need more information?

Contact me!

Roy Beekman
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