Selling on Amazon.nl.
Amazon.nl is the Dutch store of Amazon and the shortest route into the rest of Europe. The work is nine European stores that all want complete, translated, category proof listings. e-tailize prepares and presents your brand, then runs that work for you.
- Catalogue imported
- Identifiers and attributes mapped
- Listings translated per store
- Stock and orders in sync
- Your case prepared for Amazon.nl
How do you start selling on Amazon.nl?
Amazon chooses which categories a brand may list in, and every listing is measured against the category rules. So the work is data: an EAN for most items, complete attributes, content that survives those rules, and the same again for every other European store. e-tailize prepares your case, connects your catalogue once, translates it and keeps stock and orders in sync. Whether Amazon.nl is worth it for your brand is what the free exploration call answers.
Amazon.nl at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | The Netherlands, plus nine European stores from one accountNo second Amazon subscription for those other stores. |
|---|---|
| Who decides | Amazon chooses which categories a brand may list inEvery listing is measured against the category rules of that store, and that call sits with Amazon. |
| Selling plan | €39 per month excluding VAT on the Professional planThe Individual plan charges €0.99 excluding VAT per item sold instead. |
| Referral fee | 5% to 45% of the selling price, most categories 8% to 15%Computers and consumer electronics 7%, books and toys 15%. Minimum €0.30 per item in most categories. |
| Fulfilment | Fulfilment by Amazon, Easy Ship or ship it yourselfFBA adds a fee per unit sold plus storage from €19.99 to €52.20 per cubic metre per month. |
| Product data | An EAN, UPC or ISBN for most listingsMatching an existing listing needs none, and brand owners can request an exemption. |
| Integration | Official Amazon API, managed by e-tailizeCatalogue, translation, stock, orders and content from one place. |
| Program | From €249 per month, the fee follows your new revenueFree exploration call first, cancel monthly. |
Six reasons to pair Amazon.nl with e-tailize.
We prepare and present your brand
We know what a channel like this weighs: assortment, data quality, margin and delivery reliability. We put your case in those terms.
One account, nine European stores
The same account lists in the other European stores without a second subscription.
Translated the moment it goes live
Titles, attributes and descriptions go live in the local language, never raw Dutch.
Amazon is strict about attributes
Identifiers, attributes and images decide whether a listing goes live. One PIM keeps them complete.
Choose fulfilment per product
Fulfilment by Amazon, Easy Ship or your own parcels. e-tailize routes every order.
The same base, 200+ marketplaces
What you built for Amazon.nl is the starting point for the next channel.
Five steps. ~ A few minutes.
- 1
We prepare and present your case
We hold your range against what Amazon.nl and its buyers value, then put your brand forward.
✓Range reviewed✓Case built✓Brand presented - 2
Import your catalogue
Bring your products into the PIM, the base for every store.
✓Products imported✓Images loaded✓Variants linked - 3
Map, enrich and translate
Match your fields to the Amazon category rules and translate them per store.
✓Identifiers complete✓Attributes filled✓Translations ready - 4
Go live and sell
Publish, then run stock, orders and returns from one screen.
✓Listings live✓Stock in sync✓Orders coming in - 5
Grow into the next store
Take the same base to the next European store.
✓Dashboard set up✓Fees reviewed✓Next store chosen
Sell almost anything. Almost.
What sells well on Amazon.nl
Amazon.nl carries a wide range, from electronics and home to fashion, books, toys and beauty. Most product types fit when your data is complete.
What Amazon checks first
Amazon measures every listing against the rules of its category and decides which categories a brand may list in. Brand and compliance documents are the usual reason a launch stalls, so we prepare that file with you before anything publishes.
Questions sellers ask about Amazon.nl.
What does selling on Amazon.nl cost?
Amazon charges a selling plan plus a referral fee. The Professional plan costs €39 per month excluding VAT; the Individual plan costs €0.99 excluding VAT per item sold instead. On top comes a referral fee of 5% to 45% of the selling price, most categories 8% to 15%, with a minimum of €0.30 per item. Example: a €50 item in a 15% category costs €7.50 in referral fee, plus the €39 monthly plan. The e-tailize program starts at €249 per month.
Do I need an EAN to sell on Amazon.nl?
In most cases yes: Amazon wants an EAN, UPC or ISBN. If your item already exists in the catalogue you can match that listing without one, and brand owners without barcodes can request an exemption.
Which fulfilment options can I choose?
Three routes. Fulfilment by Amazon stores and ships your stock, at a fee per unit sold plus storage from €19.99 to €52.20 per cubic metre per month. Easy Ship uses an Amazon carrier while stock stays with you. Or you ship yourself.
Can one Amazon account sell in other European countries?
Yes. One seller account lists in nine European Amazon stores, with no extra subscription. Pan European FBA covers Germany, France, Italy, Spain, the Netherlands, Poland, Sweden, Belgium and Ireland. e-tailize keeps one catalogue behind them all.
How fast can I go live on Amazon.nl?
With complete data it moves quickly: your listings follow within days of the catalogue being ready. What sits outside our hands are Amazon's own checks, including approval for a gated category, so the honest answer is: after those checks. The free exploration call gives you a realistic timeline for your range.
Why sell through e-tailize instead of directly on Amazon?
You always sell under your own Amazon account. What e-tailize adds is everything around it: catalogue, identifiers, translation, listing quality, stock, orders, content and ads from one place, across nine stores. We have launched 500+ sellers, and our fee follows the new revenue we build together.
Amazon.nl's setup, in plain English.
One e-tailize program covers Amazon.nl and every other channel. You pay along with the revenue we build together. Amazon charges its own selling plan, referral fee and FBA fees.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
Is Amazon.nl worth it
for your brand?
Book a free exploration call. Whether your brand gets in here, and whether it is worth it, is what that call is for. You see where your range has potential across the nine stores and what is left after the referral fee. Our fee follows the new revenue we create together, so we only win when you win. Behind this one sit 200+ marketplaces.
