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Top 30 Marketplaces to Sell Wine and spirits

Wine and spirits are one of the largest and most diverse markets in the world. Represents a market value of approximately 376 billion euros this year in western europe, while Eastern Europe accounted for about 79 billion euros. The consumption patterns, preferences, and regulations vary widely across different countries and regions, creating both opportunities and challenges for sellers of wine and spirits products.

If you are looking for the best marketplaces to sell your wine and spirits products, you need to consider several factors, such as the size and potential of the market, the competition and demand, the legal and tax requirements, and the customer service and logistics. 

In this article, we will list some of the top 30 marketplaces for wine and spirits, based on their popularity, reach, and features. We will also explain how e-tailize can help you integrate, analyse, and advertise your products on these platforms, and boost your sales and revenue.

Click here to view all the integrations e-tailize supports for wine and spirits.

1. Amazon

Amazon is the largest and most popular online marketplace, with over 300 million active customers across the continent. Amazon offers a wide range of kitchenware products, from basic utensils to premium appliances. You can sell your products on Amazon using the Fulfillment by Amazon (FBA) service, which handles storage, shipping, and customer service for you. You can also use the Amazon Advertising platform to promote your products and reach more buyers.

How to sell on Amazon

2. eBay

eBay is another giant of e-commerce, with a market share of about 10%. It also operates in 13 European countries: Austria, Belgium, France, Germany, Ireland, Italy, the Netherlands, Poland, Spain, Sweden, Switzerland, the United Kingdom, and Russia. eBay is known for its auction and fixed-price formats, and its diverse and niche product offerings. eBay sells a variety of wine and spirits products, from vintage and collectible bottles to craft and specialty drinks, and has a dedicated category for wine and spirits on its website.

3. Harvey Nichols

Harvey Nichols is a luxury British retailer that offers a quality end-to-end shopping experience for its customers. Harvey Nichols has seven stores across the UK and Ireland, as well as seven international locations, and an online platform. Harvey Nichols sells a range of wine and spirits beverages, from wine and champagne to spirits and cocktails, in its food markets, restaurants, cafes, and bars. Harvey Nichols is a preferred retailer for distinctive new UK brands with unique, high-quality products, and has a reputation for innovation and premiumization.

How to sell on Harvey Nichols

4. Wine and Spirits

Wine and Spirits is a global online marketplace that connects buyers and sellers of fine wine and spirits. Wine and Spirits uses blockchain technology to create secure and transparent transactions, as well as non-fungible tokens (NFTs) to represent the ownership and provenance of the products. Wine and Spirits offers a wide selection of rare and collectible wines and spirits from around the world, as well as curated recommendations and reviews. Wine and Spirits also provides storage, insurance, and shipping services for the products, as well as access to a community of enthusiasts and experts.

How to sell on Wine and Spirits

5. Vivino

Allegro is the dominant online marketplace, with over 21 million registered users and 125 million monthly visits. Allegro offers a huge selection of kitchenware products, from bakeware to kitchen knives. You can sell your products on Allegro using the Allegro Smart service, which gives you access to free shipping, returns, and customer service. You can also use the Allegro Ads service to create and manage your campaigns and optimise your budget.

6. WineSitting

WineSitting is a platform that offers logistics and storage of wines and spirits for professionals, wine merchants and caterers. You can discover wines from different countries, regions and styles, sell on their marketplace, WineSitting also provides fast delivery, flexible payment terms, and no minimum order quantity. Buyers can order before 13 hours and get your products delivered the next day.

How to sell on WineSitting

7. TWIL – The Wine I Love

Established in 2009, offers winemakers an unparalleled platform to showcase and sell their wines to a global audience. As a seller, you’ll benefit from extensive reach, efficient logistics, and a vibrant community of wine enthusiasts eager to discover your products. Join TWIL to elevate your wine’s presence in the marketplace and connect with a network passionate about quality and diversity in wine.

How to sell on TWIL – The Wine I Love

8. Drizly

Drizly is an online platform that offers a wide range of wine and spirits, from beer and wine to liquor and mixers. Drizly partners with local retailers to provide delivery services in over 100 markets across the US and Canada. Drizly is ideal for sellers who want to offer convenience and speed to their customers, as well as access to a variety of products.

9. Master of Malt

Master of Malt is an online retailer that specialises in malt whisky, but also sells other spirits, such as gin, rum, and vodka. Master of Malt has a large and loyal customer base, as well as a high reputation for quality and service. Master of Malt offers features such as free shipping, samples, gift sets, and a blog. Master of Malt is ideal for sellers who want to showcase their premium and niche products to a discerning audience.

10. The Whisky Exchange

The Whisky Exchange is another online retailer that specialises in whisky, but also sells a range of spirits, such as cognac, tequila, and liqueurs. The Whisky Exchange has over 20 years of experience and expertise in the industry, as well as a large and diverse inventory. The Whisky Exchange offers features such as auctions, exclusives, awards, and a magazine. The Whisky Exchange is ideal for sellers who want to sell their products to a knowledgeable and passionate audience.

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11. Vinatis

Vinatis is a popular French online wine retailer that sells wines from all over the world, as well as champagne, spirits, and beer. Vinatis has over 2 million customers and a high satisfaction rate. Vinatis offers features such as flash sales, bestsellers, ratings, and a blog. Vinatis is ideal for sellers who want to sell their products to a large and loyal French market, as well as other European countries.

12. Wine.com

Wine.com is a large online wine retailer that has a significant presence in the US, as well as other countries, such as Brazil, China, and Japan. Wine.com sells wines from all regions and styles, as well as spirits, accessories, and gifts. Wine.com offers features such as live chat, recommendations, ratings, and a club. Wine.com is ideal for sellers who want to sell their products to a wide and diverse audience, as well as benefit from the brand recognition and trust of Wine.com.

13. Millesima

Millesima is an online retailer that specialises in fine wines, particularly from Bordeaux, but also from other regions, such as Burgundy, Italy, and Spain. Millesima has over 30 years of experience and expertise in the industry, as well as a large and exclusive inventory. Millesima offers features such as en primeur, cellar management, ratings, and a blog. Millesima is ideal for sellers who want to sell their products to a high-end and sophisticated audience, as well as benefit from the prestige and reputation of Millesima.

14. Flaviar

Flaviar is an online club that offers tasting boxes and a wide range of spirits, such as whisky, gin, rum, and brandy. Flaviar has over 600,000 members who enjoy the benefits of membership, such as free shipping, discounts, exclusives, and events. Flaviar offers features such as quizzes, guides, ratings, and a community. Flaviar is ideal for sellers who want to sell their products to a curious and adventurous audience, as well as benefit from the loyalty and engagement of Flaviar members.

15. Naked Wines

Naked Wines is an online platform that focuses on independent winemakers and offers membership options. Naked Wines has over 1 million customers who support and fund the winemakers, as well as buy and rate their wines. Naked Wines offers features such as discounts, referrals, rewards, and a community. Naked Wines is ideal for sellers who want to sell their products to a supportive and enthusiastic audience, as well as benefit from the feedback and exposure of Naked Wines customers.

16. Laithwaite’s Wine

Laithwaite’s Wine is an online retailer that offers a wide range of wines, as well as a subscription model. Laithwaite’s Wine has over 700,000 customers who enjoy the convenience and flexibility of the subscription, as well as the variety and quality of the wines. Laithwaite’s Wine offers features such as guarantees, ratings, recommendations, and a blog. Laithwaite’s Wine is ideal for sellers who want to sell their products to a regular and reliable audience, as well as benefit from the customer retention and satisfaction of Laithwaite’s Wine subscribers.

17. Majestic Wine

Majestic Wine is a well-known UK retailer that has an online presence, as well as over 200 stores across the country. Majestic Wine sells wines from all regions and styles, as well as beer, spirits, and accessories. Majestic Wine offers features such as free delivery, click and collect, tasting events, and a club. Majestic Wine is ideal for sellers who want to sell their products to a large and established UK market, as well as benefit from the brand awareness and trust of Majestic Wine.

18. Vinothek Brancaia

Vinothek Brancaia is an online retailer that specialises in Italian wines, particularly Tuscan, but also from other regions, such as Piedmont, Veneto, and Sicily. Vinothek Brancaia has over 20 years of experience and expertise in the industry, as well as a curated and exclusive inventory. Vinothek Brancaia offers features such as free shipping, ratings, awards, and a newsletter. Vinothek Brancaia is ideal for sellers who want to sell their products to a niche and appreciative audience, as well as benefit from the quality and reputation of Vinothek Brancaia.

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19. Bodeboca

Bodeboca is a Spanish site that focuses on wines from Spain and Portugal, but also from other countries, such as France, Italy, and Germany. Bodeboca has over 1.5 million customers and a high conversion rate. Bodeboca offers features such as flash sales, ratings, recommendations, and a blog. Bodeboca is ideal for sellers who want to sell their products to a large and active Spanish market, as well as benefit from the customer loyalty and satisfaction of Bodeboca customers.

20. Wine Searcher

Wine Searcher is a search engine for finding and buying wines online. Wine Searcher has over 10 million users who use the site to compare prices, availability, and ratings of wines from over 100,000 merchants worldwide. Wine Searcher offers features such as alerts, trends, articles, and a pro version. Wine Searcher is ideal for sellers who want to sell their products to a global and informed audience, as well as benefit from the visibility and traffic of Wine Searcher users.

21. Tannico

An Italian online wine shop with a wide selection. Tannico is the largest online wine retailer in Italy, with over 15,000 labels from more than 2,500 producers. It offers a curated selection of wines, from everyday bottles to rare vintages, as well as spirits, accessories, and gifts. Tannico has a loyal customer base of wine lovers and enthusiasts, and it also provides professional services such as wine consulting, cellar management, and corporate gifts.

22. Cave Spirituelle

Offers a range of wines and spirits, based in France. Cave Spirituelle is an online wine and spirits shop that delivers to France and Europe. It has a diverse catalogue of products, from classic French wines to exotic liquors, as well as organic, biodynamic, and natural wines. Cave Spirituelle also offers personalised advice, tasting notes, and food pairing suggestions for each product, as well as a blog with articles and news about the world of wine and spirits.

23. DrinkSupermarket

UK-based, offers a variety of adult beverages. DrinkSupermarket is one of the leading online retailers of wine and spirits drinks in the UK, with over 4,000 products from around the world. It sells wines, beers, spirits, mixers, cocktails, and more, at competitive prices and with fast delivery. DrinkSupermarket also has a loyalty program, a gift service, and a blog with recipes, reviews, and tips.

24. 31DOVER

Another UK-based online retailer for spirits and wines. 31DOVER is a premium online shop for spirits and wines, with a focus on quality, innovation, and exclusivity. It offers a hand-picked selection of products, from award-winning brands to craft distilleries, as well as a range of accessories, gifts, and subscriptions. 31DOVER also has a blog with expert guides, interviews, and stories, as well as a community of passionate drinkers and connoisseurs.

25. Vinexus

A large European online wine shop with a wide selection. Vinexus is a European online wine retailer that operates in Germany, Austria, Switzerland, France, and the Netherlands. It has a huge inventory of over 10,000 wines from more than 1,000 wineries, covering all styles, regions, and price ranges. Vinexus also offers spirits, sparkling wines, and gourmet products, as well as a wine club, a magazine, and a blog.

26. Hopt

Specialises in craft beer and microbreweries. Hopt is an online platform for craft beer lovers, with a mission to democratise and diversify the beer market. It offers a wide range of craft beers from over 1,600 breweries, from local and independent producers to international and renowned brands. Hopt also sells beer kits, accessories, and snacks, as well as a subscription service, a gift service, and a blog with articles and videos.

27. Beer Hawk

A UK-based site focusing on craft beers from around the world. Beer Hawk is an online retailer of craft beers, with a passion for discovering and sharing new and exciting brews. It has a large and varied selection of beers, from classic styles to experimental creations, from over 800 breweries across the globe. Beer Hawk also offers beer cases, gifts, subscriptions, and a blog with news and reviews.

28. The Drink Shop

Offers a wide range of wine and spirits beverages, including rare finds. The Drink Shop is an online shop for wine and spirits drinks, with over 6,000 products from over 100 countries. It sells wines, beers, spirits, liqueurs, cocktails, and more, from popular and mainstream brands to niche and exclusive labels. The Drink Shop also has a club, a gift service, and a blog with recipes, guides, and features.

29. Uvinum

A large online marketplace for wine, beer, and spirits. Uvinum is an online platform that connects consumers, producers, and distributors of wine, beer, and spirits. It has a catalogue of over 100,000 products, from all regions, styles, and price ranges, as well as a community of over 150,000 users who share their opinions and recommendations. Uvinum also offers discounts, promotions, and a blog with tips and news.

30. Xtrawine

Specialises in Italian wines but also offers a global selection. Xtrawine is an online wine shop that focuses on Italian wines, with over 6,000 labels from more than 1,200 wineries. It offers a comprehensive and diverse selection of wines, from regional specialties to international classics, as well as sparkling wines, spirits, and accessories. Xtrawine also has a wine club, a newsletter, and a blog with reviews and information.

31. Vinoselección

A Spanish wine club and online retailer. Vinoselección is a wine club that offers its members exclusive access to the best wines from Spain and the world, at preferential prices and with expert advice. It has a catalogue of over 2,000 wines, from traditional and prestigious labels to new and innovative ones, as well as a range of accessories, gifts, and gastronomic products. Vinoselección also has a magazine, a blog, and a loyalty program.

32. Planet of Wine

Offers a variety of wines from different regions. Planet of Wine is an online wine shop that aims to offer a global and diverse selection of wines, from all continents, countries, and appellations. It has a catalogue of over 3,000 wines, from well-known and established producers to emerging and original ones, as well as a range of spirits, accessories, and gifts. Planet of Wine also has a wine club, a newsletter, and a blog with articles and videos.

Why e-tailize is the Best for Selling on These Marketplaces 

Selling wine and spirits online can be a lucrative and rewarding business, but it also comes with many challenges and complexities. You need to manage multiple channels, comply with different laws and regulations, analyze your performance and competition, and advertise your products effectively. That’s where e-tailize can help you. With e-tailize, you can:

Channelize, Analyze, and Advertize.

  • Channelize: This module enables you to centralize and automate your product management, inventory management, order fulfilment, and more for over 125 integrations. This means you can easily manage your listings on multiple marketplaces from one platform.
  • Analyze: This module allows you to centralize marketplace data streams and utilize e-tailize’s data models to create powerful online marketplace analytics. This can help you make informed decisions about your sales strategy.
  • Advertize: This module enables you to centralize campaign management and build ads centrally to save time. This can help you effectively promote your products across different marketplaces.

In conclusion, e-tailize provides a comprehensive solution that can help you centralize, optimize, and monetize your online sales across various marketplaces for wine and spirits.

Need more information?

Contact me!

Ricardo Rubino

Sources:

  1. e-tailize | Improved analysis & efficient advertising for marketplaces. https://e-tailize.com/.
  2. About us | e-tailize. https://e-tailize.com/about-us/.
  3. e-tailize – Crunchbase Company Profile & Funding. https://www.crunchbase.com/organization/e-tailize.
  4. wine and spiritsic beverages market in Europe – Statistics and Facts. https://www.statista.com/topics/3932/wine and spirits-market-in-europe/.
  5. European wine and spiritsic Drinks Market – Companies & Brands – Mordor Intelligence. https://www.mordorintelligence.com/industry-reports/europe-wine and spiritsic-beverage-market.
  6. EU Ethanol Market Report: Suppliers, Prices, Trends and – GlobeNewswire. https://www.globenewswire.com/en/news-release/2022/05/31/2452969/0/en/EU-Ethanol-Market-Report-Suppliers-Prices-Trends-and-Forecast-to-2030-IndexBox.html.
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