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Selling on The Wine I Love

Interested in selling via TWIL? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell through TWIL marketplace?

TWIL, also known as The Wine I Love, is a renowned platform for selling wine. With a rich history in the wine industry, TWIL has established itself as a trusted marketplace for wine enthusiasts and sellers alike. Offering a wide range of high-quality wines, TWIL provides a seamless experience for buyers and sellers to connect and transact. With their expertise and dedication to the wine industry, TWIL has become a go-to platform for wine lovers looking to buy or sell their favorite bottles.

Fully integrate TWIL – The Wine I Love marketplace with your systems

Do you want to manage TWIL marketplace and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sales on marketplaces throughout Europe (more than 125 integrations)
  • Centralized order management (automatic and manual)
  • Centralized stock management
  • Complete PIM system, specially designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with various fulfillment software (e.g., MyParcel or Picqer)
  • Connection with well-known CMS platforms (Shopify, WooCommerce, and more)
How do you sell on TWIL – The Wine I Love marketplace?
Step 1
Register your business

To sell on TWIL, you need to have a registered business. Ensure that you have all the necessary legal requirements and documentation in place before proceeding.

Step 2
Create an account on TWIL marketplace

Once your business is registered, you need to create an account on TWIL. This will allow you to access the marketplace and start selling your products.

Step 3
Set up an e-tailize account

To effectively manage your sales on TWIL, it is recommended to create an e-tailize account. This platform will help you streamline your inventory, orders, and other aspects of your online business.

Step 4
Upload your products using e-tailize

Using the e-tailize platform, upload all your products to TWIL and any other marketplaces you wish to sell on. This will ensure that your inventory is synchronized across all platforms, making it easier to manage and update.

Step 5
Optimize and monetize with e-tailize

Utilize the ‘Analyze’ and ‘Advertize’ modules provided by e-tailize to optimize your product listings and maximize your sales potential. These tools will help you analyze customer behavior, identify trends, and create effective advertising campaigns.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on TWIL – The Wine I Love marketplace. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have TWIL – The Wine I Love marketplace under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to TWIL – The Wine I Love marketplace. In addition, you have immediately arranged your order management and stock synchronization.

What categories do you have through TWIL – The Wine I Love marketplace?

On TWIL (The Wine I Love), the main categories you can sell are:

  • Red Wine
  • White Wine
  • Rosé Wine
  • Sparkling Wine
  • Dessert Wine
  • Organic and Biodynamic Wine
  • Fortified Wine
  • Rare and Collectible Wine
  • Wine Accessories
  • Wine Subscriptions
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured in 'het koopblok' or the Buy Box. That's because this partner has the best offer in terms of price, delivery time, and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box. TWIL (The Wine I Love) can use this strategy to ensure they are always featured in the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet TWIL's terms of service. Below this block you can find some of the conditions TWIL will measure.

The costs & conditions

As a seller on TWIL The Wine I Love, there are certain fees and commissions that you need to be aware of. When you sell your wine on this platform, you will be charged a commission fee based on the final selling price of your product. Additionally, there might be other fees associated with services like marketing or advertising. It is important to carefully review the fee structure provided by TWIL to understand the costs involved in selling your wine on their platform.

Selling conditions on TWIL The Wine I Love:

  • Time for returns: TWIL allows customers to return products within a specified time frame, typically within 14 days of delivery. As a seller, you should be prepared to handle return requests and process refunds accordingly.
  • Delivered on time percentage: TWIL expects sellers to maintain a high percentage of on-time deliveries. This means you should ensure prompt shipping and provide accurate tracking information to meet customer expectations.
  • Response time to customer questions: It is crucial to respond to customer inquiries promptly. TWIL may have specific guidelines regarding the maximum response time allowed, so make sure to address customer queries in a timely manner.
  • Maximum delivery time: TWIL may have a maximum delivery time requirement, which means you should strive to deliver orders within the specified timeframe. This ensures customer satisfaction and helps maintain a positive seller rating.
  • Compliance with quality standards: TWIL may have certain quality standards that sellers need to adhere to. This includes ensuring the wine is stored and shipped under appropriate conditions to maintain its quality and integrity.

Learn how to sell on TWIL – The Wine I Love marketplace

To learn how to sell on TWIL (The Wine I Love), you can follow these steps:

  • Research the platform: Start by familiarizing yourself with TWIL’s website and understanding how it works. Explore the different features, sections, and categories related to selling wine.
  • Understand the target audience: Learn about the typical TWIL user and their preferences when it comes to buying wine. This will help you tailor your selling approach and product selection accordingly.
  • Create an account: Sign up for a seller account on TWIL. Provide all the necessary information, including your business details, contact information, and any required certifications or licenses.
  • Build your product catalog: Prepare a comprehensive catalog of the wines you want to sell on TWIL. Include detailed descriptions, images, pricing, and any other relevant information that potential buyers may need.
  • Set competitive prices: Research the market and analyze the prices of similar wines on TWIL. Ensure that your pricing is competitive and attractive to potential buyers.
  • Optimize your listings: Use high-quality images and compelling descriptions to make your wine listings stand out. Highlight unique features, tasting notes, and any awards or accolades your wines have received.
  • Provide accurate information: Ensure that all the information you provide about your wines, such as grape variety, region, vintage, and alcohol content, is accurate and up to date. This will help build trust with potential buyers.
  • Offer excellent customer service: Respond promptly to inquiries and provide helpful and friendly customer service. Address any concerns or issues raised by buyers in a professional manner.
  • Promote your listings: Utilize TWIL’s promotional tools and features to increase the visibility of your wine listings. This may include participating in special promotions, offering discounts, or running targeted advertising campaigns.
  • Monitor and analyze performance: Regularly review your sales data, customer feedback, and ratings to identify areas for improvement. Adjust your selling strategy accordingly to maximize your success on TWIL.


In conclusion, selling on TWIL (The Wine I Love) can be a lucrative opportunity for wine sellers looking to expand their reach and tap into a diverse customer base. With a wide range of wine categories and products available, sellers can showcase their offerings and attract potential buyers. Winning the Buy Box is crucial for maximizing sales, and sellers can achieve this by setting up their own brand with unique EANs. However, it is important to carefully review TWIL’s terms and conditions, as well as their seller guidelines, to ensure compliance with their selling conditions and requirements. e-tailize can be a valuable partner in this process, as they offer fully integrated systems that can streamline order and inventory management, as well as provide a PIM system specifically designed for marketplaces. With over 100 integrations across Europe, e-tailize can help sellers efficiently sell on TWIL and other marketplaces, ultimately enhancing their selling experience and success.

Need more information?

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Ricardo Rubino
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