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Selling on WineSitting

Interested in selling via WineSitting marketplace? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell through WineSitting marketplace?

WineSitting is a renowned platform that has established itself as a prominent player in the online wine selling industry. With a rich history spanning several years, WineSitting has consistently provided a reliable and trustworthy platform for wine enthusiasts to buy and sell their prized collections. Their commitment to quality and customer satisfaction has earned them a loyal customer base, making them a go-to destination for wine lovers looking to sell their bottles.

Advantages of selling through WineSitting via e-tailize

  • Wide customer base for increased sales opportunities.
  • Access to a targeted audience of wine enthusiasts.
  • Convenient platform for showcasing and selling wine products.
  • Increased visibility and brand exposure for wineries.
  • Opportunity to connect with potential repeat customers.
  • Simplified logistics and shipping processes for sellers.
  • Potential for higher profit margins compared to traditional retail.
  • Ability to leverage WineSitting's reputation and credibility.

Fully integrate WineSitting marketplace with your systems

Do you want to manage WineSitting marketplace and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sales on marketplaces throughout Europe (more than 125 integrations)
  • Centralized order management (automatic and manual)
  • Centralized stock management
  • Complete PIM system, specially designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with various fulfillment software (e.g., MyParcel or Picqer)
  • Connection with well-known CMS platforms (Shopify, WooCommerce, and more)
How do you sell on WineSitting marketplace?
Step 1
Register your business

To sell on WineSitting, you need to have a registered business. Ensure that you have all the necessary legal requirements in place before proceeding.

Step 2
Create an account on WineSitting marketplace

Once your business is registered, you can create an account on WineSitting. Provide the required information and follow the registration process to set up your seller account.

Step 3
Set up an e-tailize account

To effectively manage your sales on WineSitting, create an e-tailize account. This platform will help you streamline your inventory, orders, and other aspects of your online business.

Step 4
Upload your products using e-tailize

Using the e-tailize platform, upload all your products to WineSitting and other marketplaces you wish to sell on. This will ensure that your inventory is visible to potential customers across multiple platforms.

Step 5
Optimize and monetize with e-tailize

Leverage e-tailize’s ‘Analyze’ module to gain insights into your sales performance and customer behavior. Additionally, utilize the ‘Advertize’ module to promote your products and increase visibility, ultimately driving more sales on WineSitting.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on WineSitting marketplace. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have WineSitting marketplace under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to WineSitting marketplace. In addition, you have immediately arranged your order management and stock synchronization.

What categories do you have through WineSitting marketplace?

On WineSitting marketplace, you can sell products in the following main categories:

  • Wine
  • Wine Accessories
  • Wine Gifts
  • Wine Education
  • Wine Storage
  • Wine Services
  • Wine Experiences
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured in 'het koopblok' or the Buy Box. That's because this partner has the best offer in terms of price, delivery time, and service. Most sales are made through the Buy Box. So it is essential for WineSitting to win this. A common tactic for WineSitting to always win the Buy Box is to set up its own brand with unique EANs. If WineSitting is the only provider of a product, it will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet WineSitting's terms of service. Below this block you can find some of the conditions WineSitting will measure.

The costs & conditions

As a seller on WineSitting, there are certain fees and commissions that you need to be aware of. When you make a sale, WineSitting charges a commission fee based on the final selling price of the item. Additionally, there might be other fees associated with listing enhancements or promotional features to increase visibility. It is important to carefully review the fee structure provided by WineSitting to understand the costs involved in selling your products on the platform.

Selling Conditions on WineSitting:

  • Time for Returns: WineSitting allows customers to return items within a specified timeframe, typically within 30 days of delivery.
  • Delivered on Time Percentage: Sellers are expected to maintain a high percentage of on-time deliveries to ensure customer satisfaction. WineSitting may impose penalties or restrictions for consistently late deliveries.
  • Responsiveness to Customer Questions: Sellers are encouraged to promptly respond to customer inquiries and provide assistance as needed. Timely and helpful responses contribute to a positive buying experience.
  • Maximum Delivery Time: WineSitting sets a maximum delivery time frame within which sellers are expected to ship the items. Adhering to this timeframe ensures timely delivery to customers.
  • Product Descriptions and Accuracy: Sellers must accurately describe their products, including details about the wine, vintage, condition, and any other relevant information. Providing accurate and comprehensive descriptions helps build trust with buyers.

Learn how to sell on WineSitting marketplace

To learn how to sell on WineSitting, you can follow these steps:

  • Research the platform: Start by familiarizing yourself with WineSitting. Visit their website, read their FAQs, and understand how the platform works. This will give you a good foundation to start selling.
  • Understand the target audience: WineSitting primarily caters to wine enthusiasts and collectors. Learn about their preferences, interests, and buying habits. This knowledge will help you tailor your sales approach and offerings accordingly.
  • Educate yourself about wine: Develop a good understanding of different types of wines, regions, grape varieties, and production methods. This knowledge will enable you to confidently discuss and recommend wines to potential buyers.
  • Build a wine collection: If you don’t already have a wine collection, start building one. Focus on acquiring a diverse range of wines from various regions and price points. This will allow you to offer a wider selection to potential buyers.
  • Develop your sales skills: Selling on WineSitting requires effective communication and persuasion skills. Learn about sales techniques, negotiation strategies, and customer relationship management. Practice your sales pitch and refine your approach to maximize your chances of success.
  • Create compelling listings: When listing your wines on WineSitting, ensure that your descriptions are accurate, detailed, and enticing. Include information about the wine’s origin, tasting notes, age, and any unique characteristics. High-quality photos can also make your listings more appealing.
  • Price your wines competitively: Research the market value of the wines you’re selling and price them competitively. Consider factors such as rarity, condition, and demand. Offering fair prices will attract potential buyers and increase your chances of making sales.
  • Provide excellent customer service: Respond promptly to inquiries, address any concerns or questions, and provide exceptional customer service. Building a positive reputation as a seller will encourage repeat business and positive reviews.
  • Leverage social media and online marketing: Promote your WineSitting listings on social media platforms like Instagram, Facebook, or Twitter. Engage with wine communities, join relevant groups, and share your expertise to attract potential buyers.
  • Continuously learn and adapt: Stay updated with the latest trends, news, and developments in the wine industry. Attend wine tastings, join wine clubs, and network with other wine enthusiasts to expand your knowledge and stay ahead of the competition.


By following these steps and utilizing the e-tailize platform, you can effectively sell your products on WineSitting and reach a wide audience of wine enthusiasts. The e-tailize platform offers centralized order and inventory management, as well as marketing and promotional support to boost product visibility. Additionally, e-tailize provides secure payment options and reliable customer service, ensuring a seamless shopping experience for your customers. With the potential for international sales expansion, selling on WineSitting through e-tailize can help you grow your business and achieve success in the wine industry.

Need more information?

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Ricardo Rubino
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