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Top 30 Marketplaces for General Merchandise 

Selling general merchandise online can be a lucrative and rewarding business, but it also comes with some challenges. How do you choose the right marketplace for your products? How do you stand out from the competition? How do you reach your target audience and increase your sales? 

These are some of the questions that we will answer in this blog, where we will present to you the top 30 marketplaces for general merchandise that you should consider for your online business.

Click here to view all the integrations e-tailize supports for General Merchandise.

1. Amazon

Amazon is the undisputed leader of ecommerce, with a presence in 17 countries and a market share of over 30% in Europe. Amazon offers a huge selection of products and categories, from books and media to clothing and accessories. Amazon also has its own private labels, such as Amazon Basics, Amazon Essentials, and Amazon Fashion. Amazon has several programs and services that make it easier for sellers to reach more customers and grow their business, such as Fulfillment by Amazon (FBA), Amazon Prime, Amazon Advertising, and Amazon Global Selling. Amazon also has a loyal and engaged customer base, with over 200 million Prime members worldwide.

Tips for selling on amazon

2. eBay

eBay, renowned as one of the world’s oldest and most frequented online marketplaces, boasts a substantial base of over 180 million active buyers and an impressive 1.5 billion listings. Its diverse offerings range from brand-new to used items, encompassing collectibles and vintage goods. A notable aspect of eBay is its emphasis on cross-border trade, with international transactions accounting for over 60% of its revenue. To assist sellers in expanding their reach and boosting sales, eBay provides a suite of features and tools. These include the eBay Global Shipping Program, eBay Managed Payments, eBay Promoted Listings, and eBay Seller Hub. These resources are designed to facilitate a more efficient and profitable selling experience.

3. OnBuy

OnBuy is the fastest-growing online marketplace in the UK, with over 8 million active customers and 35,000 sellers. OnBuy offers a wide range of products and categories, from new and used items to collectibles and vintage goods. OnBuy also has its own private labels, such as OnBuy Deals, OnBuy Essentials, and OnBuy Plus. OnBuy has several programs and services that make it easier for sellers to reach more customers and grow their business, such as OnBuy Fulfilment Network, OnBuy Boost, and OnBuy Seller Protection. OnBuy also has a loyal and engaged customer base, with over 75% of its users being repeat buyers.

4. Bol.com 

Bol.com stands as the premier online platform for general merchandise in the Netherlands and Belgium, boasting a strong customer base of over 12 million active users and engaging with 30,000 sellers. The platform encompasses a diverse range of products and categories including books, media, electronics, and toys. Notably, Bol.com features exclusive private labels such as Beter Bed, Blokker, and HEMA. To aid sellers in expanding their reach and scaling their businesses, Bol.com offers a variety of programs and services like Bol.com Fulfillment, Bol.com Advertising, and Bol.com Select. Additionally, the platform prides itself on having a dedicated and consistent customer base, with more than 90% of its users making repeat purchases.

Tips for selling on Bol.com 

5. Kaufland

Kaufland is a German hypermarket chain that belongs to the Schwarz Group, which also owns Lidl. Kaufland sells products in various categories, such as food, household, health, beauty, baby, and pet. Kaufland has over 1,300 stores in Germany and seven other European countries, including France. Kaufland offers sellers a commission fee of 9% and a monthly subscription fee of €39.

Tips for selling on Kaufland 

6. Carrefour Spain

Carrefour Spain is a Spanish marketplace that belongs to the Carrefour Group, one of the largest retail groups in the world. Carrefour Spain sells products in categories such as food, household, electronics, fashion, and sports. Carrefour Spain has over 1,200 stores in Spain and also operates online in France, Italy, and Belgium. Carrefour Spain offers sellers a commission fee of 8% to 15%, depending on the product category, and a monthly subscription fee of €14.90. Carrefour Spain also provides customer service, marketing, and logistics support to sellers.

Tips for selling on Carrefour Spain

7. E.Leclerc

E.Leclerc is a French marketplace that belongs to the E.Leclerc Group, one of the largest retail groups in France. E.Leclerc sells products in categories such as food, household, health, beauty, culture, and leisure. E.Leclerc has over 700 stores in France and also operates online in Spain, Portugal, and Italy. E.Leclerc offers sellers a commission fee of 5% to 15%, depending on the product category, and a monthly subscription fee of €39.90. E.Leclerc also provides customer service, marketing, and logistics support to sellers.

Tips for selling on E.Leclerc

8. ePRICE

ePRICE is an Italian marketplace that sells products in categories such as electronics, appliances, home, garden, and toys. ePRICE has over 200 pick-up points in Italy and also operates online in France and Spain. ePRICE offers sellers a commission fee of 7% to 15%, depending on the product category, and a monthly subscription fee of €29. ePRICE also provides customer service, marketing, and logistics support to sellers.

Tips for selling on ePRICE

9. Blokker

Blokker is a Dutch marketplace that sells products in various categories, such as home, garden, kitchen, toys, personal care, and electronics. Blokker has over 400 physical stores in the Netherlands and Belgium, and also operates online in France, Germany, and Luxembourg. Blokker offers sellers a low commission fee of 5% and a monthly subscription fee of €19.95. Blokker also provides customer service, marketing, and logistics support to sellers.

Tips for selling on Blokker

10. Brico

Brico, a prominent Belgian marketplace, specializes in home improvement, gardening, and DIY products. With a network of over 140 stores across Belgium, Brico extends its reach through online platforms in France and Luxembourg. The marketplace supports sellers with a 12% commission fee and a monthly subscription of €29. Additionally, Brico assists sellers with customer service, marketing, and logistics, offering an all-encompassing solution for their business needs.

Tips for selling on Brico

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11. Leroy Merlin

Leroy Merlin is the leading online home improvement and gardening platform in Europe, with over 400 stores and 20 million customers. Leroy Merlin offers a wide range of products and categories, from DIY and construction to furniture and decoration. Leroy Merlin also has its own private labels, such as Artens, Dexter, and Material. Leroy Merlin has several programs and services that make it easier for sellers to reach more customers and grow their business, such as Leroy Merlin Marketplace, Leroy Merlin Delivery, and Leroy Merlin Loyalty Program. Leroy Merlin also has a loyal and engaged customer base, with over 70% of its users being repeat buyers.

Tips for selling on Leroy Merlin

12. Public Gr

Public Gr, a well-known marketplace based in Greece, offers a wide array of products including electronics, gaming, books, music, and toys. The company boasts a network of over 50 stores throughout Greece and extends its presence online in France, Cyprus, and Bulgaria. For sellers, Public Gr charges a commission fee ranging from 10% to 15% based on the product category, along with a monthly subscription fee of €19. Additionally, the marketplace supports sellers with various services such as customer service, marketing, and logistics assistance.

Tips for selling on Public Gr

13. Worten

This Portuguese marketplace specializes in a variety of products, including electronics, appliances, gaming, and entertainment. Expanding its reach beyond physical stores, Worten also has a significant online presence in France, Italy, and Belgium. For sellers using the platform, Worten implements a commission structure varying from 8% to 15%, depending on the category of the product, along with a manageable monthly subscription fee of €19. In addition to these financial aspects, Worten is dedicated to supporting its sellers comprehensively, offering assistance in customer service, marketing, and logistics to facilitate a smooth and successful selling experience.

Tips for selling on Worten

14. Nature & Découvertes

Nature & Découvertes, catering to enthusiasts of the outdoors and nature, is a French marketplace offering a variety of products in outdoor, wellness, gardening, and education categories. With a strong physical presence, the company operates over 100 stores across France, Switzerland, Belgium, Germany, and Luxembourg, and extends its reach through online platforms in Spain, Italy, and Portugal. For vendors, Nature & Découvertes imposes a 15% commission fee and a monthly subscription cost of €29. Additionally, the marketplace aids sellers with customer service, marketing, and logistics support.

Tips for selling on Nature & Découvertes

15. Zalando

Zalando is the leading online fashion and lifestyle platform in Europe, with over 45 million active customers and 4,500 brands. Zalando offers a wide range of products and categories, from clothing and footwear to accessories and beauty. Zalando also has its own private labels, such as Zalando Essentials, Zign, and Mint & Berry. Zalando has several programs and services that make it easier for sellers to reach more customers and grow their business, such as Zalando Fulfillment Solutions, Zalando Marketing Services, and Zalando Partner Program. Zalando also has a loyal and engaged customer base, with over 90% of its users being repeat buyers.

Tips for selling on Zalando

16. Kruidvat Marketplace

Kruidvat Marketplace is a Dutch marketplace that belongs to the Kruidvat Group, one of the largest health and beauty retailers in the Benelux. Kruidvat Marketplace sells products in categories such as baby, health, beauty, body, and complementary. Kruidvat Marketplace has over 1,200 stores in the Netherlands and Belgium and also operates online in France, Germany, and Luxembourg. Kruidvat Marketplace offers sellers a commission fee of 5% and a monthly subscription fee of €19.95.

Tips for selling on Kruidvat Marketplace

17. El Corte Ingles

El Corte Ingles is a Spanish marketplace that sells products in categories such as fashion, beauty, home, electronics, and sports. El Corte Ingles is one of the largest department store groups in Europe, with over 90 stores in Spain and Portugal and also operates online in France, Italy, and Belgium. El Corte Ingles offers sellers a commission fee of 10% to 15%, depending on the product category, and a monthly subscription fee of €25. El Corte Ingles also provides customer service, marketing, and logistics support to sellers.

Tips for selling on El Corte Ingles

18. Campadre

Campadre, originating from Sweden, is a dynamic marketplace focusing on fashion, beauty, home, and lifestyle products. It distinguishes itself as a flash sales site, offering time-sensitive deals on branded items at reduced prices. The platform has a footprint in Sweden, Norway, Finland, Denmark, and France. It charges sellers a commission fee ranging between 20% to 30%, based on the product category, along with a monthly subscription of €49. Furthermore, Campadre supports its sellers with comprehensive services including customer care, marketing, and logistics assistance.

Tips for selling on Campadre

19. Manor

Manor is a Swiss marketplace that sells products in categories such as fashion, beauty, home, electronics, and sports. Manor is one of the largest department store groups in Switzerland, with over 60 stores and also operates online in France, Germany, and Austria. Manor offers sellers a commission fee of 10% to 15%, depending on the product category, and a monthly subscription fee of €29. Manor also provides customer service, marketing, and logistics support to sellers.

Tips for selling on Manor

20. Veepee

Veepee is a marketplace based in France that sells items from various categories like fashion, beauty, home, electronics, and travel. It is a flash sales site, which means that it has short-term offers on branded items with lower prices. Veepee has operations in 14 countries, such as France, Germany, Spain, Italy, and Belgium. It charges sellers a commission fee of 20% to 30%, depending on the category of the item, and a monthly subscription fee of €49. Veepee also helps sellers with customer service, marketing, and logistics.

Tips for selling on Veepee

21. Catch

Catch is an Australian marketplace that sells products in categories such as fashion, beauty, home, electronics, and sports. Catch is one of the leading e-commerce sites in Australia, with over 2 million customers and also operates online in France, New Zealand, and Singapore. Catch offers sellers a commission fee of 5% to 15%, depending on the product category, and a monthly subscription fee of €29. Catch also provides customer service, marketing, and logistics support to sellers.

Tips for selling on Catch

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22. Kohl’s

Based in the United States, Kohl’s operates as a multifaceted marketplace offering a range of products including fashion, beauty, home essentials, electronics, and sports equipment. As one of the most expansive department store chains in the U.S., Kohl’s boasts over 1,100 locations and also extends its retail experience online to customers in France, Canada, and Mexico. The marketplace accommodates sellers with a variable commission fee of 10% to 15%, depending on the type of product, along with a monthly subscription charge of €29. Additionally, Kohl’s is committed to supporting its sellers through various services, encompassing customer service, marketing, and logistics assistance.

23. TheMarket

TheMarket is a prominent New Zealand marketplace that offers a diverse range of products spanning categories such as fashion, beauty, home, electronics, and sports. Known for its wide variety of high-quality items, TheMarket has solidified its position as one of the leading e-commerce platforms in New Zealand. With a customer base exceeding 1 million, it has earned the trust of a significant portion of the Kiwi population. What sets TheMarket apart is not only its extensive local presence but also its expansion into international markets, notably France, where it continues to make strides in the online retail landscape. This global outlook provides an excellent opportunity for sellers looking to reach both local and international audiences through a single platform.

Tips for selling on TheMarket

24. VidaXL

VidaXL is a Dutch marketplace that specializes in products for home, garden, garage, and DIY. VidaXL sells its own brand products, as well as products from third-party sellers. VidaXL operates in 29 countries, including France, and has over 10 million customers. VidaXL offers sellers a commission fee of 15% and a monthly subscription fee of €49. VidaXL also provides customer service, marketing, and logistics support to sellers.

Tips for selling on VidaXL

25. ASOS

ASOS is the leading online fashion and beauty platform in Europe, with over 25 million active customers and 850 brands. ASOS offers a wide range of products and categories, from clothing and footwear to accessories and cosmetics. ASOS also has its own private labels, such as ASOS Design, ASOS Edition, and ASOS 4505. ASOS has several programs and services that make it easier for sellers to reach more customers and grow their business, such as ASOS Marketplace, ASOS Premier Delivery, and ASOS Rewards. ASOS also has a loyal and engaged customer base, with over 80% of its users being repeat buyers.

Tips for selling on ASOS

26. Allegro

Allegro is the leading online general merchandise platform in Poland, with over 21 million active customers and 140,000 sellers. Allegro offers a wide range of products and categories, from new and used items to collectibles and vintage goods. Allegro also has its own private labels, such as Allegro Smart, Allegro Lokalnie, and Allegro Finanse. Allegro has several programs and services that make it easier for sellers to reach more customers and grow their business, such as Allegro Fulfillment, Allegro Ads, and Allegro Loyalty Program. Allegro also has a loyal and engaged customer base, with over 80% of its users being repeat buyers.

27. Cdiscount

Cdiscount is the leading online general merchandise platform in France, with over 10 million active customers and 13,000 sellers. Cdiscount offers a wide range of products and categories, from electronics and appliances to furniture and fashion. Cdiscount also has its own private labels, such as Cdiscount Home, Cdiscount Energie, and Cdiscount Mobile. Cdiscount has several programs and services that make it easier for sellers to reach more customers and grow their business, such as Cdiscount Fulfillment, Cdiscount Ads, and Cdiscount à Volonté. Cdiscount also has a loyal and engaged customer base, with over 70% of its users being repeat buyers.

28. Fnac

Fnac is the leading online cultural and leisure platform in France, with over 7 million active customers and 4,000 sellers. Fnac offers a wide range of products and categories, from books and music to games and toys. Fnac also has its own private labels, such as Fnac Darty, Fnac Spectacles, and Fnac Voyages. Fnac has several programs and services that make it easier for sellers to reach more customers and grow their business, such as Fnac Fulfillment, Fnac Marketing, and Fnac Adhérents. Fnac also has a loyal and engaged customer base, with over 80% of its users being repeat buyers.

Tips for selling on Fnac

29. Otto

Otto is the leading online general merchandise platform in Germany, with over 10 million active customers and 6,000 brands. Otto offers a wide range of products and categories, from electronics and appliances to furniture and fashion. Otto also has its own private labels, such as Otto Home, Otto Fashion, and Otto Mobile. Otto has several programs and services that make it easier for sellers to reach more customers and grow their business, such as Otto Fulfillment, Otto Marketing, and Otto Club. Otto also has a loyal and engaged customer base, with over 80% of its users being repeat buyers.

30. ManoMano

ManoMano is the leading online DIY and gardening platform in Europe, with over 7 million active customers and 3,000 sellers. ManoMano offers a wide range of products and categories, from tools and materials to plants and furniture. ManoMano also has its own private labels, such as ManoMano Pro, ManoMano Green, and ManoMano Smart. ManoMano has several programs and services that make it easier for sellers to reach more customers and grow their business, such as ManoMano Fulfillment, ManoMano Advertising, and ManoMano Loyalty Program. ManoMano also has a loyal and engaged customer base, with over 70% of its users being repeat buyers.

31. Spartoo

Spartoo is the leading online footwear and fashion platform in Europe, with over 6 million active customers and 1,500 brands. Spartoo offers a wide range of products and categories, from shoes and bags to clothing and accessories. Spartoo also has its own private labels, such as Spartoo Collection, Spartoo Premium, and Spartoo Outlet. Spartoo has several programs and services that make it easier for sellers to reach more customers and grow their business, such as Spartoo Fulfillment, Spartoo Marketing, and Spartoo Loyalty Program. Spartoo also has a loyal and engaged customer base, with over 80% of its users being repeat buyers.

32. Real

Real is the leading online hypermarket platform in Germany, with over 5 million active customers and 5,000 sellers. Real offers a wide range of products and categories, from groceries and household to electronics and toys. Real also has its own private labels, such as Real Quality, Real Bio, and Real Selection. Real has several programs and services that make it easier for sellers to reach more customers and grow their business, such as Real Fulfillment, Real Advertising, and Real Payback. Real also has a loyal and engaged customer base, with over 70% of its users being repeat buyers.

Why e-tailize is the Best for Selling on These Marketplaces 

As you can see, as you can see, there are many marketplaces for general merchandise, each with its own advantages and challenges for sellers. To succeed in this market, online sellers need to leverage the power of e-tailize, the leading platform for marketplace integration, analytics, and advertising. With e-tailize, you can:

Channelize, Analyze, and Advertize.

  • Channelize: This module enables you to centralize and automate your product management, inventory management, order fulfillment, and more for over 125 integrations. This means you can easily manage your listings on multiple marketplaces from one platform.
  • Analyze: This module allows you to centralize marketplace data streams and utilize e-tailize’s data models to create powerful online marketplace analytics. This can help you make informed decisions about your sales strategy.
  • Advertize: This module enables you to centralize campaign management and build ads centrally to save time. This can help you effectively promote your products across different marketplaces.

In conclusion, e-tailize provides a comprehensive solution that can help you centralize, optimize, and monetize your online sales across various marketplaces for General Merchandise.

Need more information?

Contact me!

Ricardo Rubino
[email protected]
06 – 81 10 26 49
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