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Top 30 Marketplaces in Denmark

Denmark is a small but prosperous country in Northern Europe, with a population of about 5.8 million people. The Danish e-commerce market is one of the most mature and developed in the region, with a high internet penetration rate of 97% and a high online shopping frequency of 86%. The most popular product categories for online shopping in Denmark are clothing and footwear, home electronics, books and media, and beauty products.

In this article, we will list the top 30 marketplaces in Denmark, based on their popularity, product range, and features. We will also give you some tips on how to integrate your online store with these marketplaces using e-tailize, a powerful platform that offers seamless integration, disruptive analytics, and turbocharged advertising for marketplaces.

Click here to view all the integrations e-tailize supports in Denmark.

1. Amazon

Amazon is the world’s largest online marketplace, offering millions of products across various categories, such as books, music, movies, games, electronics, clothing, and more. Amazon also offers its own products and services, such as Kindle, Prime, Alexa, and AWS. Amazon has recently launched its Swedish site, which also serves customers in Denmark. Amazon has over 400,000 active customers in Denmark and a market share of 20%.

Selling products through amazon

2. Wish

Wish is a global marketplace that connects millions of buyers and sellers around the world. Wish offers a variety of products, from fashion and accessories, to electronics and gadgets, to home and garden, and more. Wish is known for its low prices, personalized recommendations, and gamified shopping experience. Wish has over 500,000 active customers in Denmark and a market share of 22%.

3. FeelUnique

Specializing in beauty and skincare products, FeelUnique attracts a beauty-conscious Danish audience. Utilize its features to showcase your cosmetic and skincare items to a niche market. FeelUnique also goes beyond product offerings, providing invaluable beauty insights and personalized recommendations, making it a one-stop destination for Danish consumers looking to enhance their beauty routines. 

Selling products through FeelUnique

4. Elgiganten

Elgiganten is the most popular online marketplace for consumer electronics in Denmark. Elgiganten offers a comprehensive selection of products, such as mobile, tablet, smart technology, gaming consoles, personal computers, white goods, TV, audio, and more. Elgiganten has over 300,000 active customers in Denmark and a market share of 15%.

5. Boozt

Boozt is another leading online marketplace for clothing and accessories in Denmark. Boozt offers a curated selection of products from over 600 brands, such as Tretorn, Lee Jeans, Birkenstock, and Ted Baker. Boozt also operates physical stores in both Sweden and Denmark, where customers can try on and buy their products. Boozt has over 200,000 active customers in Denmark and a market share of 10%.

6. Zalando

Zalando is the most popular online marketplace for clothing and accessories in Denmark, as well as in Europe. Zalando offers a wide selection of products from over 3,000 brands, including Gap, Topman, Ralph Lauren, and Hugo Boss. Zalando also provides free shipping and returns, fast delivery, and excellent customer service. Zalando has over 1.5 million active customers in Denmark and a market share of 40%.

Selling products through Zalando

7. Campadre

As a marketplace focusing on fashion and lifestyle, Campadre is a go-to for Danish shoppers. List your stylish merchandise here to access their traffic. This platform not only offers an extensive range of products, including fashion, home decor, and lifestyle items, but it also excels in providing curated collections from top brands at discounted prices.

Selling products through Campadre

8. Stylepit

Another fashion-centric platform, Stylepit, is tailored to the Danish fashionistas. Use its features to highlight your clothing and accessories collections. Stylepit caters to a diverse range of fashion preferences. Beyond its extensive product catalog, the platform provides a seamless shopping experience, complete with style guides and fashion tips, helping Danish consumers stay ahead in the world of fashion. 

Selling products through Stylepit

9. Dressinn

A part of the Spanish Inn Group, Dressinn offers a wide variety of clothing. Make the most of its international presence to target the Danish market. Dressinn’s commitment to delivering the latest fashion trends and high-quality products has made it a trusted choice for fashion-conscious individuals in Denmark, offering a convenient and stylish way to express their unique style.

Selling products through Dressinn

10. Snowinn

Winter sports enthusiasts in Denmark often shop on Snowinn. If you sell winter gear or sports equipment, consider listing your products here to reach your target audience. Snowinn’s dedication to stocking the latest winter sports equipment from renowned brands ensures that Danish customers can hit the slopes with confidence and style, making it an essential resource for winter sports enthusiasts in Denmark.

Selling products through Snowinn

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11. Joules

This UK-based marketplace appeals to those with a penchant for country-style fashion. If your products align with this aesthetic, Joules can be a great platform to expand your Danish customer base. The brand’s commitment to quality and its attention to detail have made it a favorite choice for those seeking timeless, versatile, and high-quality fashion options in Denmark.

Selling products through Joules

12. Bilka

Bilka is a Danish supermarket chain that also operates an online marketplace. Bilka offers a wide range of products, from groceries and household items, to toys and games, to clothing and accessories, and more. Bilka also provides convenient delivery options, such as home delivery, click and collect, and drive-in. Bilka has over 100,000 active customers in Denmark and a market share of 5%.

13. Saxo

Saxo is the largest online marketplace for books and media in Denmark. Saxo offers a vast selection of books, e-books, audiobooks, magazines, newspapers, and more, in both Danish and English. Saxo also provides free shipping, fast delivery, and loyalty rewards. Saxo has over 100,000 active customers in Denmark and a market share of 5%.

14. CDON

CDON is a Nordic online marketplace that sells products across various categories, such as electronics, gaming, home and garden, sports and leisure, beauty and health, and more. CDON also offers its own products and services, such as CDON+, CDON Marketplace, and CDON Music. CDON has over 50,000 active customers in Denmark and a market share of 2.5%.

15. Jemogfix

Jemogfix is a Danish online marketplace that specializes in DIY and home improvement products. Jemogfix offers a wide range of products, such as tools, hardware, paint, flooring, lighting, plumbing, and more. Jemogfix also operates physical stores across the country, where customers can get expert advice and service. Jemogfix has over 50,000 active customers in Denmark and a market share of 2.5%.

16. Sarenza

If you specialize in footwear, Sarenza is a footwear haven for Danish shoppers. It’s an excellent platform to showcase your shoe collections, from stylish sneakers to elegant heels. Danish consumers can rely on Sarenza for an array of options, from casual sneakers to elegant heels and everything in between.The platform’s user-friendly interface and excellent customer service have solidified its reputation as a go-to destination for stylish and high-quality footwear in Denmark.

Selling products through Sarenza

17. The Irish Store

For a touch of Irish charm, this marketplace appeals to those interested in authentic Irish products. If you offer Irish-themed or crafted items, consider expanding your reach to the Danish market through The Irish Store. Whether you’re searching for Aran sweaters, Claddagh rings, or other Irish treasures, The Irish Store is a beloved destination for those in Denmark looking to connect with the Emerald Isle’s traditions and charm.

Selling products through The Irish Store

18. Undefined Market

Undefined Market is a Danish online marketplace that focuses on exclusive sneakers and streetwear. Undefined Market offers a curated selection of products from brands such as Nike, Adidas, Supreme, Off-White, and more. Undefined Market also provides authentic products, fast delivery, and secure e-commerce. Undefined Market has over 10,000 active customers in Denmark and a market share of 0.5%.

19. Creavea

Creavea is a creative hub that appeals to crafters and DIY enthusiasts in Denmark. Creavea is a prominent online marketplace that has been gaining popularity in Denmark for its wide selection of creative and crafting supplies. If you offer crafting supplies or handmade products, this platform can help you reach a passionate and creative audience. Creavea provides a convenient and comprehensive resource for sourcing materials and inspiration to bring your artistic visions to life in Denmark.

Selling products through Creavea

20. Techinn

Danish consumers are tech-savvy and seek the latest gadgets and electronics. List your tech-related products on Techinn to cater to this tech-loving demographic. The platform’s commitment to providing the latest tech innovations, competitive prices, and reliable customer service has solidified its reputation as a go-to destination for Danish consumers seeking high-quality electronics and cutting-edge technology solutions. 

Selling products through Techinn

21. Bricoinn

Bricoinn is an online marketplace for home, garden, and DIY products from the Tradeinn group. Bricoinn offers a wide range of products, such as electric tools, manual tools, home and decoration, garden and terrace, pets, and more. Bricoinn also provides free shipping, fast delivery, and low prices. Bricoinn has over 10,000 active customers in Denmark and a market share of 0.5%. You can find the best sellers, brands, and deals at Bricoinn and enjoy your shopping experience.

Selling products through Bricoinn

22. Trendsales

Trendsales is a Danish online marketplace that allows users to buy and sell second-hand fashion and accessories. Trendsales offers a platform where users can browse, bid, and buy products from other users, as well as sell their own products. Trendsales also provides a safe and easy payment system, a quality guarantee, and customer service. Trendsales has over 10,000 active customers in Denmark and a market share of 0.5%.

23. DBA

DBA is a Danish online marketplace that allows users to buy and sell anything from cars and bikes, to furniture and appliances, to clothing and accessories, and more. DBA offers a platform where users can post ads, search for products, and contact sellers. DBA also provides a secure and easy payment system, a buyer protection, and a customer service. DBA has over 10,000 active customers in Denmark and a market share of 0.5%.

24. Etsy

Etsy is a global online marketplace that connects buyers and sellers of handmade, vintage, and unique goods. Etsy offers a variety of products, such as jewelry, clothing, art, home decor, and more. Etsy also provides a community where users can discover, share, and create their own products. Etsy has over 10,000 active customers in Denmark and a market share of 0.5%.

25. Coolshop

Coolshop is a Danish online marketplace that sells products across various categories, such as gaming, toys, beauty, electronics, clothing, and more. Coolshop offers a wide selection of products from popular brands, such as Lego, Sony, Nintendo, and more. Coolshop also provides free shipping, fast delivery, and low prices. Coolshop has over 10,000 active customers in Denmark and a market share of 0.5%.

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26. Shopify

Shopify is a global e-commerce platform that allows users to create their own online stores and sell their products. Shopify offers a range of features, such as themes, apps, domains, payments, marketing, analytics, and more. Shopify also integrates with various marketplaces, such as Amazon, eBay, Facebook, and more. Shopify has over 10,000 active customers in Denmark and a market share of 0.5%.

Selling products through Shopify

27. Miinto

Miinto is a Danish online marketplace that connects buyers and sellers of fashion and accessories. Miinto offers a wide selection of products from over 2,000 brands and 1,200 boutiques, such as Tommy Hilfiger, Calvin Klein, Vero Moda, and more. Miinto also provides free shipping, fast delivery, and excellent customer service. Miinto has over 10,000 active customers in Denmark and a market share of 0.5%.

28. Fyndiq

Fyndiq is a Swedish online marketplace that sells products at bargain prices. Fyndiq offers a variety of products, from electronics and gadgets, to clothing and accessories, to home and garden, and more. Fyndiq also provides free shipping, fast delivery, and secure payment. Fyndiq has over 10,000 active customers in Denmark and a market share of 0.5%.

29. Pharmarket

Health and wellness are important aspects of Danish culture. Pharmarket provides a platform to sell healthcare and wellness products. Utilize it to showcase your relevant items to health-conscious consumers. Whether you’re looking for vitamins, pain relievers, skincare products, or other health-related items, Pharmarket offers a convenient and secure platform for accessing essential healthcare products in Denmark.

Selling products through Pharmarket

30. Matas

Matas is a Danish online marketplace that sells products for beauty, health, and personal care. Matas offers a wide selection of products from over 900 brands, such as Clinique, L’Oréal, Nivea, and more. Matas also operates physical stores across the country, where customers can get expert advice and service. Matas has over 10,000 active customers in Denmark and a market share of 0.5%.

31. Wupti

Wupti is a Danish online marketplace that sells products for home, kitchen, and garden. Wupti offers a wide selection of products, such as appliances, furniture, cookware, utensils, and more. Wupti also provides free shipping, fast delivery, and low prices. Wupti has over 10,000 active customers in Denmark and a market share of 0.5%.

Why e-tailize is the Best for Selling on These Marketplaces 

As you can see, there are many online marketplaces in Denmark that offer different products, features, and benefits for both buyers and sellers. However, selling on multiple marketplaces can be challenging and time-consuming, especially if you have to manage your products, inventory, orders, and campaigns separately for each channel.

That’s why you need e-tailize, a powerful platform that offers seamless integration, disruptive analytics, and turbocharged advertising for marketplaces. With e-tailize, you can:

Channelize, Analyze, and Advertize.

  • Channelize: This module enables you to centralize and automate your product management, inventory management, order fulfillment, and more for over 125 integrations. This means you can easily manage your listings on multiple marketplaces from one platform.
  • Analyze: This module allows you to centralize marketplace data streams and utilize e-tailize’s data models to create powerful online marketplace analytics. This can help you make informed decisions about your sales strategy.
  • Advertize: This module enables you to centralize campaign management and build ads centrally to save time. This can help you effectively promote your products across different marketplaces.

In conclusion, e-tailize provides a comprehensive solution that can help you centralize, optimize, and monetize your online sales across various marketplaces in Denmark.

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Ricardo Rubino

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