Selling on Fruugo.
Fruugo takes one product feed and sells it to shoppers in over 40 countries, in their own language and currency. e-tailize puts your brand in front of this channel, builds the feed it asks for, and runs prices, stock and orders.
- Fruugo account linked
- Catalogue imported into the PIM
- GTIN and the 11 required fields filled
- Shipping table set per country
- Prices, stock and orders in sync
How do you start selling on Fruugo?
You sell on Fruugo with a business account, a GTIN on every item and an automated feed in its own specification. Fruugo translates your listings for shoppers in over 40 countries, and you post each order yourself. e-tailize presents your brand, builds that feed, and holds stock, prices and orders. Whether Fruugo suits your range is what the free exploration call is for.
Fruugo at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Shoppers in over 40 countries from one feedItems appear in over 25 languages, payment in over 30 major currencies. |
|---|---|
| Listing | No listing fee and no monthly feeFruugo earns only when an order sells. |
| Fruugo fee | A single flat 20% on the price in your feedExcluding sales tax. Covers commission, payment handling and traffic. |
| Payouts | Weekly, about four weeks after you shipThe gap covers the 14 day return window. Paid in your own currency, weekly. |
| Fulfilment | You hold the stock and post the parcelSet per country by flat rate, value, weight or quantity. |
| Product data | A GTIN per item and 11 required feed fieldsThe EAN field accepts UPC, EAN, JAN or ISBN. Bundles carry EXCEP. |
| Integration | An automated feed, never a manual uploadCSV, XML or the API, refreshed by e-tailize. |
| Program | From EUR 249 per month, the fee follows your new revenueFree exploration call first, cancel monthly. |
Six reasons to pair Fruugo with e-tailize.
One feed, dozens of countries at once
No storefront per country. One file reaches everywhere Fruugo trades, so its quality decides how far your range travels.
Translation is only as good as the source
Titles and descriptions get translated automatically. We write the source so the result still sells.
We know what this channel looks for
We have been through this door with brands before, so we present your range in the terms Fruugo weighs.
GTIN, VAT rate and category, right the first time
Required fields, tax rates and identifiers live in one PIM. Fix a value once and every channel picks it up.
Parcels are yours, the paperwork is ours
Orders drop into the same screen as your other channels, and stock counts down everywhere.
The next channel starts from this one
Everything prepared here is already the base for the next marketplace. Expanding becomes a decision, not a project.
Five steps. ~ A few minutes.
- 1
We prepare and present your brand
We weigh your range, pick the countries worth chasing, and put your case to this channel.
✓Range reviewed✓Countries picked✓Case presented - 2
Your catalogue moves into the PIM
Products, images and identifiers land in one place.
✓Products imported✓Images loaded✓Identifiers checked - 3
The feed gets built to specification
We fill the required fields, attach a GTIN per line and set the VAT rate.
✓GTIN per line✓Required fields filled✓VAT rate set - 4
Listings go live and travel
Items get translated, priced and matched to a shipping charge.
✓Copy translated✓Shipping table set✓Listings live - 5
Sell, measure, widen
Orders route back to you, results show per country, and the base opens the next channel.
✓Orders routing✓Results per country✓Next channel chosen
Sell almost anything. Almost.
What Fruugo sells
A general range marketplace, so almost every everyday category has a home. Goods that post well abroad and survive translation travel furthest.
What Fruugo checks before your feed goes live
Business verification comes first, then the feed has to hold up. A missing identifier or wrong tax rate stops single lines, not the catalogue.
Questions sellers ask about Fruugo.
What does selling on Fruugo cost?
No listing fee and no monthly fee. When an order sells, a single flat fee of 20% comes off the price you set in your feed, excluding sales tax, covering commission, payment processing and the traffic Fruugo buys. Price an item at EUR 50 and EUR 10 goes to Fruugo, EUR 40 to you. The e-tailize program sits on top, from EUR 249 per month.
Do I need an EAN or a GTIN for Fruugo?
Yes. Since April 2016 Fruugo asks for a GTIN on every product, and the field named EAN also takes a UPC, JAN or ISBN. Five kinds are exempt: personalised, made to order, house brand, multipacks and bundles. They carry the value EXCEP instead.
Which countries, languages and currencies does Fruugo cover?
Fruugo sells into over 40 countries, publishes in over 25 languages through automatic translation, and takes payment in over 30 major currencies. You keep one feed. What changes per country is the language a shopper reads, the currency and your shipping charge.
Who ships the order and who handles returns?
You do. Fruugo runs no warehouse, so your stock leaves your own depot and travels to the shopper. Shipping is set per country by flat rate, order value, weight or quantity. Returns go to the address on your account, within the 14 day withdrawal window.
How do products actually reach Fruugo?
Only through an automated feed in the Fruugo specification, never a manual upload. That can be a CSV or XML file, a partner integration or the API. e-tailize builds it from your PIM and refreshes it, so a price change lands without a spreadsheet.
Is Fruugo the right channel for my brand?
That depends on your margin after the 20% fee, on how well your goods post abroad, and on how titles survive translation. Whether your brand belongs here, and whether it is worth the effort, is exactly what the free exploration call is for.
Why go through e-tailize rather than build the feed myself?
You can build it yourself, and some sellers do. We take on the part that keeps costing time: presenting your brand, keeping identifiers and tax rates right, rewriting copy that survives translation, routing orders. The same base then carries you to 200+ marketplaces.
Fruugo's setup, in plain English.
One e-tailize program covers Fruugo and every other channel you run with us. You pay along with the new marketplace revenue we build together, not per product. Fruugo adds its flat 20% on each order that sells.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get
you on Fruugo.
Book a free exploration call and you leave knowing which countries your range can realistically win, and what that is worth. Our fee follows the new revenue we create together, so we only earn when you earn. After Fruugo, 200+ marketplaces sit on the same base.
