Selling on Mister Auto.
Mister Auto is the Stellantis owned parts specialist where European drivers and garages order service parts, tyres and accessories. Mister Auto decides which suppliers sit next to its own ranges, and that is the situation e-tailize was built for.
Apply yourself, they review. Stuck? Expansion does it for you.
- Seller account authorised
- Part references and brands matched
- Vehicle fitment resolved
- Prices and stock streaming
- Offers visible to buyers
How do you start selling on Mister Auto?
Mister Auto decides which suppliers it takes on. The platform runs on Mirakl and clears every supplier through a Stripe identity check before anything publishes. Apply yourself, they review. Stuck? Expansion does it for you. Once Mister Auto says yes, e-tailize runs catalogue, stock and orders from one place.
Mister Auto at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | A European parts specialist owned by StellantisIts circular parts programme with B Parts alone covers thirteen countries, from Spain up to Norway. |
|---|---|
| Access | Mister Auto chooses which suppliers it carriesIt decides which ranges sit beside its own BOLK and BPROAUTO labels. Getting chosen is our half of the job. |
| Assortment | 1.5 million references and widening every yearTyres alone run to 90 brands and 40,000 references, next to rims, tooling and charging hardware. |
| Seller costs | No rate card is published for suppliersCommission and any recurring charge are settled during onboarding, so this page carries no figure. |
| Platform | Mirakl for the shop, Stripe for the identity checkThe account is configured in Mirakl and cleared through Stripe before a single offer goes live. |
| Product data | A manufacturer part reference on every lineAn EAN can stand in for it. Titles follow one pattern of name, brand and reference, with the brand drawn from their own list. |
| Fitment | Every part tied to the cars it actually fitsCompatibility goes in as Ktype codes per vehicle, or the item carries the universal fit flag. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Mister Auto with e-tailize.
Buyers who already know the reference
Somebody hunting a specific part number is not browsing. They compare availability and price, then order.
Mister Auto decides who sells here
Mister Auto reviews every application itself. Rather not apply alone? Expansion prepares and submits yours.
Argued in parts language
Coverage, reference quality and delivery reliability decide it, so your case is built on those three.
Then the software does the rest
References, fitment, titles and images are structured once, then go live translated, with stock and orders on one screen.
Room for more than wear parts
Tyres, rims, tooling and charging hardware all sit in this catalogue, so a broad range fits comfortably.
Nothing waits on one gatekeeper
While we work this channel, 200+ others stay reachable from the same catalogue.
Five steps.
- 1
Apply, yourself or with Expansion
Apply yourself and Mister Auto reviews. Or Expansion prepares and submits your application. Mister Auto decides.
✓Range reviewed✓Application submitted✓Mister Auto decides - 2
Set up the seller account
Once the door opens we configure the Mirakl account and wire the order flow.
✓Account configured✓Identity cleared✓Order flow wired - 3
Make the catalogue searchable
Import your products, and the software maps references, brands, titles and vehicle compatibility.
✓References matched✓Brands aligned✓Fitment resolved - 4
Publish, ship and keep it honest
Offers go live, prices and stock keep streaming, and orders drop into the system you work in.
✓Offers published✓Stock streaming✓Orders routed - 5
Reuse the same base elsewhere
See which references earn their place, then open the next channel without rebuilding.
✓Dashboard live✓Margins reviewed✓Next channel picked
Sell almost anything. Almost.
What sells here
Anything that keeps a car running, from a filter to a set of winter tyres.
What the door checks
Ranges with nothing to do with vehicles have no buyer here. The rest is groundwork: references that resolve, fitment that holds up and delivery you keep.
Questions sellers ask about Mister Auto.
What does selling on Mister Auto cost?
No seller rate card is published anywhere, so this page states no percentage and no fee. Commission and any recurring charge are agreed during onboarding, alongside the Mirakl setup and the Stripe check. Ask for both in writing.
Who decides which suppliers sell on Mister Auto?
Mister Auto does. It selects the ranges it wants beside its own labels, which is exactly the position we are built for. We put your coverage and service level in front of the people who weigh that up. Free: the exploration call and the list of marketplaces that fit you, each linked to its page.
What does Mister Auto sell?
Roughly 1.5 million references as of 2023: service and wear parts, tyres at 90 brands and 40,000 references, rims, tooling, diagnostics and charging hardware. It also carries its own labels BOLK and BPROAUTO, plus a used parts programme run with B Parts.
What product data does a seller feed need?
Every line needs the manufacturer part reference in the ArtNr attribute, with an EAN accepted in its place. Titles follow one pattern: name, then brand or manufacturer, then the reference. The brand has to be picked from their own list, not typed freely.
How does vehicle compatibility work?
Parts are found by car, not by keyword. You either flag an item as fitting all vehicles, or list Ktype codes in the vehicle assignment field, separated by a pipe character. A reference with no vehicle behind it never surfaces for a buyer.
How quickly do prices and stock update?
Product data publishes on a daily cycle, while offer updates run far more often and send only what changed, plus lines that errored or were discontinued. That split keeps price and availability current without pushing the whole catalogue.
What if this channel turns out to be wrong for me?
Then you hear it on the call, not after an invoice. Free: the exploration call and the list of marketplaces that fit you, each linked to its page.
Mister Auto's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Mister Auto settles its own share with each supplier during onboarding.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
We do not guarantee entry, and anyone who does is selling you a story. Free: the exploration call and the list of marketplaces that fit you, each linked to its page. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.
