Selling on Zooplus.
Zooplus is Europe's largest online pet supplies retailer, with its own country shops and a seller marketplace on Mirakl. e-tailize builds your case and then runs assortment, offers, stock and orders from one screen.
- Connected to Zooplus
- Assortment imported
- GTINs and pet attributes mapped
- Stock and orders in sync
- Offers live on Zooplus
How do you start selling on Zooplus?
Zooplus runs its seller marketplace on Mirakl, so every offer needs a valid GTIN of 8 or 13 digits, a euro price and complete pet content. e-tailize builds your case, pulls your assortment into one catalogue, maps the attributes Zooplus asks for and keeps stock and orders flowing. Whether your brand belongs here is what the free exploration call answers.
Zooplus at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Pet supplies across Europe, with its own shop per countryFounded in 1999 in Munich, sales of €2.678 billion in 2023. Sources give different country counts, so confirm your markets. |
|---|---|
| Seller account | €39.00 per month, no setup feeFigure from the Zooplus marketplace guide of integration partner ChannelEngine. Zooplus publishes no rate card itself. |
| Commission | 16% of the sale priceSame source, stated as one rate rather than a category table. Get it confirmed in writing. |
| Product data | A valid GTIN or EAN of 8 or 13 digits, priced in eurosMirakl refuses offers at upload when the code fails validation, and another currency needs converting first. |
| Shipping | Delivery zones, methods and rates are set per sellerMirakl onboarding asks you to set them. e-tailize routes orders whichever carrier you pick. |
| Assortment | Food, care, health and gear for dogs, cats, birds, small pets, reptiles and fishOwn labels include Cosma, Smilla, Purizon and Wolf of Wilderness. |
| Program | From €249 per month, the fee follows your new revenueFree exploration call first and cancel any month. |
Six reasons to pair Zooplus with e-tailize.
Buyers who came for pet products only
Nobody lands on Zooplus by accident. The traffic is owners restocking food, litter and care items, a very different shopper from a general marketplace.
We know what this channel looks for
A pet retailer weighs range depth, brand, repeat purchase and reliable supply. We put your assortment into those terms, not a raw feed.
Pet content that survives validation
Composition, feeding guidance, animal type, life stage and pack size all sit in their own fields. Our software fills them once and reuses them.
Heavy repeat buying needs honest stock
Pet food moves in volume and sells out fast. Stock updates continuously, so you avoid cancellations that eat into your seller rating.
See what each bag actually earns
Commission on the sale price plus shipping on bulky goods eats margin fast. The dashboard shows per item what is left.
One base, 200+ marketplaces
The catalogue you prepare here starts the next channel, in pet or beyond. Adding one becomes a decision, not a project.
Five steps. ~ A few minutes.
- 1
We build and present your case
We shape your brand, range and supply story into what this pet channel values, then take it forward.
✓Range reviewed✓Brand case written✓Case presented - 2
Load your assortment
Your products move into the e-tailize catalogue in a few minutes, the single source for every channel you run.
✓Products imported✓Images loaded✓Variants grouped - 3
Make the data pet ready
We map GTINs, animal type, life stage, composition and pack size to the fields Mirakl validates.
✓GTINs validated✓Attributes mapped✓Euro prices set - 4
Publish and start selling
Offers, prices and stock go live, and orders land in the same screen as your other channels.
✓Offers live✓Stock syncing✓Orders routed - 5
Read the numbers, then widen
You see what sells at what margin, and we pick the next channel from the same base.
✓Reporting live✓Margin reviewed✓Next channel picked
Sell almost anything. Almost.
What moves on a pet channel
The range covers what an owner buys on repeat: dry and wet food, treats, litter, grooming, health products, beds, toys and aquatics. Depth and availability count for more here than a wide but shallow catalogue.
What gets checked before an offer shows
Mirakl validates every offer on upload, and pet products carry extra rules on labelling and claims. Incomplete data is the usual reason an item never appears.
Questions sellers ask about Zooplus.
What does selling on Zooplus cost?
No setup fee. The seller account carries €39.00 per month and commission of 16% on the sale price, per the Zooplus marketplace guide from integration partner ChannelEngine. Worked example: on a €60 bag of dog food, €9.60 goes out as commission, with the €39.00 spread across everything you sell that month. Zooplus publishes no rate card itself, so confirm both in writing. e-tailize runs alongside, from €249 per month.
Do I need an EAN or GTIN for every product?
Yes. Offers need a valid code of 8 or 13 digits, and Mirakl rejects anything failing that check or missing a mandatory attribute. In the e-tailize catalogue those codes live in one record per product, so the same data satisfies this channel and the next.
Does Zooplus store and ship my stock?
No warehousing service is documented for sellers. You set delivery zones, shipping methods and rates yourself during Mirakl onboarding, and you fulfil what you sell. e-tailize routes the orders, updates stock and pushes tracking back, whichever carrier you use.
Can I sell there from outside Germany?
Zooplus is a German company with shops in many European markets and brands from across the continent. Prices go up in euros, and shoppers expect their own language. Our software translates and improves listings on the way in, so a foreign catalogue does not read like one.
Is my brand a fit for this channel?
Pet buyers repeat purchase, so depth, availability and a recognisable brand beat a single hero product. Whether your brand gets in here, and whether it is worth the work, is exactly what the free exploration call is for. We look at your range and say it straight.
Why run this through e-tailize?
You keep your own seller account. We take the work around it: preparing your case, translating content, validating data, syncing stock and orders, reporting on margin. The base you build here then starts 200+ other marketplaces without repeating the exercise.
Zooplus's setup, in plain English.
One e-tailize program covers this channel and every other one you run. You pay along with the new marketplace revenue we build together, not per product. Zooplus charges its own seller fee and commission on top.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get
you on Zooplus.
Book a free exploration call and we walk your range, the realistic numbers and where a pet channel fits. The fee follows the new revenue we create together, so we only win when you win. After this one, 200+ marketplaces run off the same base.
