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Top 30 Marketplaces in France

France is one of the largest and most attractive ecommerce markets in Europe, with over 40 million online shoppers and a total online sales value of €112 billion in this year . If you want to expand your online business to France, you need to know which marketplaces are the most popular and relevant for your products.

In this article, we will list some of the top 30 marketplaces in France, based on their popularity, reach, and features. We will also explain how you can use e-tailize, a powerful solution for marketplace integration, analytics, and advertising, to boost your sales and grow your business.

Click here to view all the integrations e-tailize supports in France.

1. Amazon.fr

Amazon is the undisputed leader of ecommerce in France, with a market share of 22% and over 30 million unique visitors per month. Amazon.fr offers a wide range of products in various categories, such as books, electronics, fashion, home, beauty, and more. Selling on Amazon.fr gives you access to a large and loyal customer base, as well as many benefits such as Fulfilment by Amazon (FBA), Amazon Prime, Amazon Advertising, and the Buy Box. To sell on Amazon.fr, you need to register as a seller and choose a selling plan (individual or professional). You also need to comply with Amazon’s policies and requirements, such as product listing, pricing, shipping, customer service, and taxes.

How to sell on Amazon.fr

2. Cdiscount

Cdiscount is the second-largest ecommerce platform in France, with a market share of 8.8% and over 20 million unique visitors per month. Cdiscount is a French marketplace that offers a wide variety of products in categories such as electronics, home, fashion, toys, sports, and more. Cdiscount is known for its low prices, fast delivery, and customer loyalty program. Selling on Cdiscount gives you access to a large and diverse customer base, as well as many services such as Cdiscount Fulfilment, Cdiscount Ads, and Cdiscount à Volonté. To sell on Cdiscount, you need to register as a seller and choose a subscription plan (basic, premium, or platinum). You also need to comply with Cdiscount’s policies and requirements, such as product listing, pricing, shipping, customer service, and taxes.

3. eBay

eBay is one of the oldest and most established ecommerce platforms in the world, with over 180 million active buyers and 1.3 billion listings globally. eBay.fr is the French version of eBay, which offers a wide range of products in categories such as fashion, electronics, home, collectibles, and more. eBay.fr operates as both an auction site and a fixed-price marketplace, where sellers can choose between different listing formats and fees. Selling on eBay.fr gives you access to a global and diverse customer base, as well as many tools and services such as eBay Fulfilment, eBay Ads, and eBay Money Back Guarantee. To sell on eBay.fr, you need to register as a seller and create a seller account. You also need to comply with eBay’s policies and requirements, such as product listing, pricing, shipping, customer service, and taxes.

4. Leboncoin

Leboncoin is the leading classified ads site in France, with over 28 million unique visitors per month. Leboncoin is a French marketplace that offers a wide range of products and services in categories such as cars, real estate, jobs, pets, furniture, clothing, and more. Leboncoin is known for its local and social approach, where buyers and sellers can interact directly and arrange transactions in person or online. Selling on Leboncoin gives you access to a large and active customer base, as well as many options to boost your visibility and sales, such as Leboncoin Delivery, Leboncoin Payment, and Leboncoin Advertising. To sell on Leboncoin, you need to register as a seller and create an ad. You also need to comply with Leboncoin’s policies and requirements, such as product listing, pricing, shipping, customer service, and taxes.

5. La Redoute

La Redoute is the leading online fashion retailer in France, with over 10 million unique visitors per month. La Redoute is a French marketplace that offers a wide range of products in categories such as clothing, shoes, accessories, lingerie, home, and more. La Redoute is known for its exclusive collections, collaborations with famous designers, and quality customer service. Selling on La Redoute gives you access to a niche and fashion-conscious customer base, as well as many benefits such as La Redoute Fulfilment, La Redoute Advertising, and La Redoute Marketplace Services.

How to sell on La Redoute

6. Zalando

Zalando is the leading online fashion platform in Europe, with over 35 million active customers and 2,000 brands⁸. Zalando is a German marketplace that operates in 17 European countries, including France. Zalando offers a wide range of products in categories such as clothing, shoes, accessories, sports, and more. Zalando is known for its free and fast delivery, free returns, and personalized recommendations. Selling on Zalando gives you access to a large and fashion-savvy customer base, as well as many benefits such as Zalando Fulfillment Solutions, Zalando Marketing Services, and Zalando Partner Program. To sell on Zalando, you need to register as a seller and choose a commission rate (from 5% to 25%). You also need to comply with Zalando’s policies and requirements, such as product listing, pricing, shipping, customer service, and taxes.

How to sell on Zalando

Gain valuable insights, and boost your sales! Join our marketplace community to connect with fellow sellers.

7. Veepee

Veepee is the leading online flash sales platform in Europe, with over 72 million members and 6,600 partner brands. Veepee is a French marketplace that operates in 14 European countries, including France. Veepee offers a wide range of products in categories such as fashion, home, beauty, travel, and more. Veepee is known for its exclusive deals, limited-time offers, and high-quality products. Selling on Veepee gives you access to a large and loyal customer base, as well as many benefits such as Veepee Logistics, Veepee Marketing, and Veepee Customer Service. To sell on Veepee, you need to register as a seller and choose a commission rate (from 15% to 35%). You also need to comply with Veepee’s policies and requirements, such as product listing, pricing, shipping, customer service, and taxes.

How to sell on Veepee

8. Darty

Darty is the leading online retailer of household appliances and consumer electronics in France, with over 9 million unique visitors per month. Darty is a French marketplace that offers a wide range of products in categories such as TV, audio, computers, smartphones, cameras, kitchen, and more. Darty is known for its quality products, competitive prices, and excellent customer service. Selling on Darty gives you access to a niche and demanding customer base, as well as many benefits such as Darty Fulfilment, Darty Advertising, and Darty Marketplace Services. To sell on Darty, you need to register as a seller and choose a commission rate (from 8% to 15%). You also need to comply with Darty’s policies and requirements, such as product listing, pricing, shipping, customer service, and taxes.

How to sell on Darty

9. Decathlon

Decathlon is a French marketplace that specializes in sports and outdoor products. It has over 1,600 stores in 69 countries and more than 100 million customers worldwide. Decathlon offers a wide range of products for various sports, such as cycling, hiking, skiing, running, swimming, and more. By selling on Decathlon, you can reach a large and passionate community of sports enthusiasts, who value quality, innovation, and sustainability. You can also benefit from Decathlon’s logistics network, which covers 26 countries and handles over 500 million parcels per year.

How to sell on Decathlon

10. Leroy Merlin

Leroy Merlin is a French marketplace that focuses on home improvement, gardening, and DIY products. It has over 400 stores in 13 countries and more than 20 million customers in France alone. Leroy Merlin offers a variety of products for different projects, such as renovation, decoration, lighting, heating, plumbing, and more. By selling on Leroy Merlin, you can access a loyal and engaged customer base, who are looking for inspiration, advice, and solutions for their home needs. You can also leverage Leroy Merlin’s marketing tools, such as newsletters, banners, and sponsored products, to increase your visibility and sales.

How to sell on Leroy Merlin

11. Conforama

Conforama is a French marketplace that specializes in furniture, decoration, and household appliances. It has over 200 stores in France and more than 14 million customers per year. Conforama offers a wide range of products for different styles, budgets, and needs. By selling on Conforama, you can benefit from its strong brand image, its loyal customer base, and its high-quality service. You can also use Conforama’s fulfilment service, which handles the delivery and assembly of your products.

How to sell on Conforama

12. La Poste

La Poste is the French national postal service that also offers a marketplace for sellers to distribute their products online. La Poste provides a wide range of products and services, such as envelopes, packaging, labels, printers, stationery, and more. La Poste also ensures the delivery of the orders, the payment security, and the customer service. La Poste has more than 17 million visitors per month and is a trusted and convenient platform for both buyers and sellers.

How to sell on La Poste

13. Etam

Etam is a French retailer of lingerie, fashion, swimwear, and homewear that also has an online platform. Etam offers a wide range of products that combine quality, comfort, and style, as well as exclusive collections and collaborations. Etam also has a loyalty program that grants customers points, vouchers, and advantages. Etam has more than 3 million visitors per month and is a key player in innovative and creative lingerie and fashion.

How to sell on Etam

14. Conrad

Conrad is a leading online marketplace for electronics, computer, and DIY products in France. It has over 750,000 products in its catalogue, ranging from components and tools to drones and robots. Conrad attracts more than 3 million unique visitors per month and has a loyal customer base of over 2 million members. By selling on Conrad, you can benefit from its high-quality traffic, its strong brand reputation, and its dedicated seller support. You can also use its fulfilment service, which handles the storage, packaging, and delivery of your products. Conrad is a great option for sellers who want to reach a niche and engaged audience in the French market.

How to sell on Conrad

15. Boulanger

Boulanger is a leading marketplace in France, attracting 10 million visitors per month. It offers over 100,000 products and ranks among the top 15 e-commerce websites in France. Boulanger is also available as a mobile app, supporting B2C sales.

How to sell on Boulanger

16. Alltricks

Alltricks is a French marketplace that focuses on cycling, running, and outdoor products. It has over 500,000 products in its catalog, from bikes and accessories to clothing and nutrition. Alltricks attracts more than 2 million visitors per month and has a community of over 1 million fans on social media. By selling on Alltricks, you can reach a niche and passionate audience of sports lovers, who value innovation, quality, and service. You can also take advantage of Alltricks’ marketing tools, such as newsletters, banners, and sponsored products, to boost your visibility and sales.

How to sell on Alltricks

17. Go Sport

Go Sport is a French marketplace that focuses on sports and leisure products. It has over 100 stores in France and more than 6 million customers per year. Go Sport offers a variety of products for different sports, such as football, basketball, tennis, running, and more. By selling on Go Sport, you can reach a niche and passionate audience of sports lovers, who value quality, innovation, and service. You can also take advantage of Go Sport’s marketing tools, such as newsletters, banners, and sponsored products, to boost your visibility and sales.

How to sell on Go Sport

18. VidaXL

VidaXL is a Dutch marketplace that offers products for home, garden, garage, and DIY. It has over 30,000 products in its catalog, from furniture and tools to toys and pet supplies. VidaXL operates in 29 countries, including France, where it has a warehouse and a customer service team. By selling on VidaXL, you can benefit from its low prices, its fast delivery, and its loyal customer base. You can also use VidaXL’s dropshipping service, which handles the order fulfillment and the after-sales service.

How to sell on VidaXL

19. Carrefour.fr

Carrefour.fr is the online version of the French supermarket chain Carrefour, which is one of the largest retailers in the world. It offers products in various categories, such as food, household, beauty, health, and entertainment. By selling on Carrefour.fr, you can reach a large and diverse customer base in France, who trust the Carrefour brand and value its quality and service. You can also use Carrefour’s fulfillment service, which handles the storage, packaging, and delivery of your products.

How to sell on Carrefour.fr

20. Obelink

Obelink is a Dutch marketplace that specializes in camping and outdoor products. It has over 65,000 products in its catalog, from tents and caravans to sleeping bags and backpacks. Obelink operates in 17 countries, including France, where it has a dedicated website and a customer service team. By selling on Obelink, you can reach a niche and passionate audience of camping and outdoor lovers, who value innovation, quality, and service. You can also take advantage of Obelink’s marketing tools, such as newsletters, banners, and sponsored products, to boost your visibility and sales.

How to sell on Obelink

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21. Home24

Home24 is a German marketplace that specializes in furniture and home accessories. It has over 100,000 products in its catalog, from sofas and beds to lamps and rugs. Home24 operates in 8 countries, including France, where it has a dedicated website and a customer service team. By selling on Home24, you can reach a niche and passionate audience of home lovers, who value quality, design, and service. You can also take advantage of Home24’s marketing tools, such as newsletters, banners, and sponsored products, to boost your visibility and sales.

How to sell on Home24

22. Parashop

Parashop is an online marketplace that specializes in health and beauty products, such as cosmetics, skincare, haircare, and wellness. Parashop is the leading online pharmacy in France, with over 1 million visitors per month. Parashop offers sellers a platform to showcase their products to a targeted and loyal audience, as well as access to professional advice, quality control, and regulatory compliance. You can join Parashop as a seller by contacting their sales team and submitting your product information.

How to sell on Parashop

23. Orchestra

Orchestra is an online marketplace that focuses on children’s fashion, toys, and nursery products. Orchestra has a strong presence in France, with over 700,000 visitors per month. Orchestra offers sellers a chance to reach a large and growing market of parents and families, as well as benefit from Orchestra’s brand recognition, loyalty program, and customer service. You can join Orchestra as a seller by applying on their website and providing your product details.

How to sell on Orchestra

24. Pharmarket

This is an online pharmacy and parapharmacy network that sells medicines and health products from French pharmacies. It offers free delivery, secure payment, and personalized advice. Some of the brands it carries are Levi’s, Adidas, Vans, Puma, and Converse. Pharmarket is a great option for sellers who want to reach customers who are looking for quality and convenience in their health purchases. By joining Pharmarket, sellers can benefit from the trust and reputation of the network, as well as the exposure and traffic it generates. Pharmarket also provides support and guidance to sellers on how to optimize their online presence and sales.

How to sell on Pharmarket

25. Courir

This is the number one sports footwear specialist in France, with a market positioning focused on women’s and girl’s fashions. It sells sneakers and shoes from major brands such as Nike, Adidas, Converse, Jordan, and Puma. It also offers clothing and accessories to complete the look. Courir is an ideal platform for sellers who want to tap into the growing demand for sneakers and streetwear in France. By partnering with Courir, sellers can showcase their products to a young and urban audience, as well as leverage the brand’s popularity and influence. Courir also has a loyalty program and a gift card service to attract and retain customers.

How to sell on Courir

26. Skroutz

This is a Greek online marketplace that operates in 20 countries in Europe, including France. It offers a large assortment of products from various categories, such as electronics, home, fashion, beauty, and sports. It reaches 40,000 orders daily and has over 5,000 sellers. Skroutz is a promising opportunity for sellers who want to expand their reach and visibility in the European market. By joining Skroutz, sellers can benefit from the platform’s high traffic, advanced technology, and customer loyalty. Skroutz also has a competitive pricing policy and a fast and reliable delivery service.

How to sell on Skroutz

27. Mistergooddeal

Mistergooddeal is an online marketplace that specializes in discounted products, such as appliances, electronics, furniture, and more. Mistergooddeal is part of the Darty group, one of the leading retailers of household appliances and consumer electronics in France. Mistergooddeal offers competitive prices, fast delivery, and a 14-day return policy. Mistergooddeal has more than 2 million visitors per month and is a great option for sellers who want to reach bargain-hunters.

How to sell on Mistergooddeal

28. BUT

BUT is a French retailer of furniture, appliances, and home accessories that also operates an online marketplace6. BUT allows sellers to offer complementary products to its own range, such as bedding, textiles, decoration, DIY, gardening, and more. BUT offers various delivery options, including home delivery, click and collect, and drive-through. BUT has more than 8 million visitors per month and is a popular destination for home improvement enthusiasts.

How to sell on BUT

29. Printemps

Printemps is a French department store chain that also has an online platform for luxury and designer products. Printemps offers a curated selection of fashion, beauty, accessories, and lifestyle items from prestigious brands and emerging talents. Printemps also provides personalized services, such as the personal shopper, the loyalty program, and the wedding list. Printemps has more than 1 million visitors per month and is a symbol of elegance and refinement.

How to sell on Printemps

30. Stylepit

Stylepit is a Danish online marketplace that sells fashion apparel and accessories for men, women, and children. Stylepit offers a large selection of brands, styles, and trends, as well as free delivery and returns. Stylepit also has a customer club that rewards loyal customers with discounts and benefits. Stylepit has more than 300,000 visitors per month in France and is a leading online fashion destination in Europe.

How to sell on Stylepit

31. Outletinn

Outletinn is an online marketplace that offers discounted prices on sports and outdoor products from leading brands. Outletinn has a large and diverse customer base in France, with over 500,000 visitors per month. Outletinn allows sellers to list their products in various categories, such as clothing, footwear, accessories, equipment, and nutrition. Outletinn also provides sellers with marketing tools, customer service, and secure payment methods. You can join Outletinn as a seller by registering on their website and uploading your product catalog.

How to sell on Outletinn

Gain valuable insights, and boost your sales! Join our marketplace community to connect with fellow sellers.

Why e-tailize is the Best for Selling on These Marketplaces 

If you want to sell on these marketplaces in France more efficiently and effectively, you need a solution that can help you with integration, analysis, and advertising. That’s where e-tailize comes in. e-tailize offers three main modules:

Channelize, Analyze, and Advertize.

  • Channelize: This module enables you to centralize and automate your product management, inventory management, order fulfilment, and more for over 125 integrations. This means you can easily manage your listings on multiple marketplaces from one platform.
  • Analyze: This module allows you to centralize marketplace data streams and utilize e-tailize’s data models to create powerful online marketplace analytics. This can help you make informed decisions about your sales strategy.
  • Advertize: This module enables you to centralize campaign management and build ads centrally to save time. This can help you effectively promote your products across different marketplaces.

In conclusion, e-tailize provides a comprehensive solution that can help you centralize, optimize, and monetize your online sales across various marketplaces in France.

Need more information?

Contact me!

Ricardo Rubino

Sources:

  1. Top French marketplaces for selling – Linnworks. https://www.linnworks.com/blog/selling-in-france-top-french-marketplaces/.
  2. The Top 10 Marketplaces to sell in France – ShippyPro Blog. https://www.blog.shippypro.com/en/best-marketplaces-in-france.
  3. Top 10 ecommerce Websites in France 2023 Shopping Sites. https://ecocnn.com/top-ecommerce-websites-france/.
  4. France: top online marketplaces 2021 | Statista. https://www.statista.com/statistics/1312475/most-popular-online-marketplaces-france/.
  5. Overview of the Fragmentation of the Top Marketplaces in Europe. https://blog.lengow.com/marketplaces/fragmentation-of-top-marketplaces-in-europe/.
  6. Features | e-tailize. https://e-tailize.com/feature/.
  7. e-tailize | Improved analysis & efficient advertising for marketplaces. https://e-tailize.com/.
  8. Integrate with Shopify | e-tailize. https://e-tailize.com/integrations/integrate-with-shopify/.
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