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Selling on Alltricks

Interested in selling via Alltricks? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why Alltricks?

Over 30 European nations can purchase sports and outdoor gear from Alltricks, a 2008-founded French online store. Early on in their adventure, Alltricks focused primarily on anything related to cycling, but they have since diversified and also provide equipment for running, triathlons, and other outdoor activities. With an open marketplace concept, Alltricks allows other vendors to add their goods to their already remarkable selection of products from hundreds of well-known companies, all of which are offered to their sizable and devoted customer base.

Alltricks recently created a partner program to help established and new sellers gain access to Alltricks’ marketplace.

Advantages of selling on Alltricks via e-tailize

  • Ability to manage your own prices, delivery fees, and stock.
  • Exposure to over 54 million consumers in the sports markets.
  • No setup costs.
  • Payment processing three times per month.

Fully integrate Alltricks with your systems

Do you want to manage Alltricks and any future or current marketplace in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How to sell through Alltricks?
Step 1
Register Chamber of Commerce

Register with the Chamber of Commerce in your area before making an account with Alltricks. This is a smart move in general, as registering with your Chamber of Commerce ensures the legitimacy of your business.

Step 2
Request an account

An Alltricks account manager assesses whether you are a good fit with the categories and branding of the platform. Please contact either e-tailize or Alltricks’ customer service if you are interested in this. At e-tailize, we can help you create an account and upload your products on Alltricks.

Step 3
Centralize with e-tailize

Connect e-tailize to your account and start uploading your products to Alltricks. After uploading, e-tailize will immediately track your stock and send orders to your order system, if required.

Step 4
Optimize your content

Use our data analysis tools to optimize your content and increase your sales.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Alltricks. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Alltricks under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Alltricks. Even better; immediately your order management and stock synchronization are arranged.

What categories do you have through Alltricks

The main categories in which you can sell through Alltricks:

  • Bikes
  • Cycling parts
  • Electronics
  • Shoes
  • Wheels
  • Cycling helmets
  • Cycling clothes and apparel
  • Running clothes and apparel
  • Transport and accessories
  • Maintenance and tools
  • Gravel bikes
  • Outdoors and camping
The buying block
The buying block
When several partners offer the same product, one of the partners is featured in the buying block. That's because this partner has the best offer in terms of price, delivery time, and service. Most sales are made through the buy block. So it is essential to get ahold of your specific buy block to get the most exposure to the market. Setting up your own brand or distinctive EANs is a frequent strategy to always win the buying block. If you are the exclusive supplier of a good, you will always have the upper hand in negotiations. In order to stand out in your buy block, it may be helpful to review your unique offer and consider how you may offer the most unique product.

Performance Score
Performance Score
Your performance rating will significantly impact how prospective customers perceive your service. Your ability to adhere to the service requirements of Alltricks will determine your performance score.

The costs & conditions

There are a few fees, costs, and conditions to consider before launching a partner account on Alltricks:

  • A monthly fee of €39, excluding VAT. Sellers do not have to pay this fee for the first three months.
  • Users will be responsible for any and all external fulfillment.

How to learn to sell through Alltricks

We regularly post selling guides and marketplace reviews via the e-tailize blog. A quick Google search will provide some selling guides for Alltricks, but nothing that comes directly from the platform itself. However, Alltricks’ customer service (as well as e-tailize) are available to take any questions you may have about selling on the platform.


If you really want to enter the French market as well as the European market in general, this is a great platform to do so. Just keep in mind that Alltricks is focused primarily on sports and related products. If your brand fits, it is certainly worth selling on!

Need more information?

Contact me!

Ricardo Rubino
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