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Selling on Darty

Interested in selling through Darty? Then you’ve come to the right place. In the table of contents below you can see what we will cover in this article.

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Why sell through Darty?

Darty was acquired by Fnac in 2016. The French store Fnac sells books, CDs, DVDs, software and consumer electronics, among other things. The store has been around since 1957 and launched its web store in 2009.

Darty is a popular e-commerce platform that mainly focuses on electrical home appliances. Darty has 16 million unique visitors every month.

Darty

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1 Selling on Darty

Advantages of selling through Darty via e-tailize

Established brand in France
Wide reach (36 million customers)
You can sell on Darty and Fnac

Can be linked with software that makes scaling easy
Good advertising opportunities

Fully integrate Darty with your systems

Do you want to manage Darty and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

Sell on marketplaces across Europe (over 100 integrations)
Centralized order management (automatic & manual)
Centralized inventory management
Full PIM system specifically designed for marketplaces
Easily place products on marketplaces from one screen
Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
Connection with the well-known CMS platforms (Shopify, WooCommerce and more)

How do you sell on Darty?

Step 1

Step 2

Activate account

Create an account and fill in all the basic information.

Step 3

Centralize with e-tailize

Connect e-tailize and upload your products with a number of actions to, among others, Darty. After uploading, we immediately track your stock and send orders to your order system.

Step 4

Optimize your content

Use our data analysis tools to optimize your content and increase your sales.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Darty. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Darty under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Darty. In addition, you have immediately arranged your order management and stock synchronization.

What categories do you have through Darty

The main categories in which you can sell through Darty:

Major household appliances
Small kitchen appliances
Maintenance and care of the house
Beauty, fitness and health
IT and gaming
Telephony, Connected Objects
TV, video and home cinema

Audio, Hi-Fi, Headphone
Photo, Camera, Drone, Photo Prints
Sports, leisure, luggage storage
DIY, garden
Furniture, Bedding
Games, Toys, Childcare
Equipped kitchen
Used Darty

The Buy Box

The Buy Box

When several partners offer the same product, one of the partners is featured in the buying block. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating

Seller Rating

Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet Darty terms of service. Below this block you can find some of the conditions Darty will measure.

The costs & conditions

Darty charges €39.99 excluding VAT in monthly subscription costs. Depending on the product category, the commission varies per product between 6.5 and 15 percent. As for conditions.

Darty has drawn up standard requirements – both commercial and operational – that you must meet as a seller. As a seller, for example, you must adhere to a delivery reliability of 98% and you must also submit a physically enclosed return form for free return.

How to learn to sell through Darty

There are a number of ways to learn how to sell through Darty. For example, there are blogs with useful tips about marketplaces such as Darty. At e-tailize we also offer the tools such as our ‘Analyze’ module, which generates insights for you and gives you an overview of the data via marketplaces. This way you can manage quickly and efficiently on ‘Actionable Metrics‘.

Conclusion

Darty is the marketplace in France for reaching consumers interested in electronics. There are many opportunities and it is easy to get started. It is important that you set up your processes properly from the start. So look carefully at a software that can unburden you with that. Not only in terms of processes, but also features related to data analysis.