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Selling on Parashop

Interested in selling via Parashop? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell through Parashop?

Parashop is a renowned platform that has established itself as a trusted marketplace for sellers. With a strong presence in the e-commerce industry, Parashop has been facilitating seamless transactions between sellers and buyers for several years. Their extensive experience and expertise have made them a go-to platform for individuals and businesses looking to sell their products online. Parashop’s commitment to providing a reliable and efficient selling experience has earned them a loyal customer base and a reputation for excellence in the market.

Advantages of selling through Parashop via e-tailize

  • Wide customer base for increased sales opportunities.
  • Easy and user-friendly platform for seamless selling experience.
  • Access to a global marketplace for expanded reach.
  • Secure payment processing for safe transactions.
  • Marketing and promotional support for increased visibility.
  • Efficient inventory management and order fulfillment.
  • Competitive commission rates for higher profit margins.
  • Dedicated customer support for assistance and problem-solving.

Fully integrate Parashop with your systems

Do you want to manage Parashop and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on Parashop?
Step 1
Register your business

To sell on Parashop, you need to have a registered business. Ensure that you have all the necessary legal requirements in place before proceeding.

Step 2
Create an account on Parashop

Once your business is registered, create an account on Parashop. Provide the required information and follow the registration process to set up your seller account.

Step 3
Set up an e-tailize account

To effectively manage your sales on Parashop, create an e-tailize account. This platform will help you streamline your product listings, inventory management, and order processing.

Step 4
Upload your products using e-tailize

Using the e-tailize platform, upload all your products to Parashop. Ensure that you provide accurate and detailed information, including high-quality images, to attract potential buyers.

Step 5
Optimize and monetize with e-tailize

Utilize the ‘Analyze’ and ‘Advertize’ modules offered by e-tailize to optimize your product listings and maximize your sales on Parashop. Analyze customer behavior, track sales performance, and advertise your products strategically to increase visibility and conversions.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Parashop. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Parashop under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Parashop. In addition, you have immediately arranged your order management and stock synchronization.

What categories do you have through Parashop

On Parashop, you can sell products in the following main categories:

  • Electronics
  • Fashion
  • Home & Kitchen
  • Beauty & Personal Care
  • Sports & Outdoors
  • Health & Wellness
  • Baby & Kids
  • Books, Movies & Music
  • Automotive
  • Home Improvement
The Buy Box
The Buy Box
When several partners offer the same product, Parashop is featured in 'het koopblok' or the Buy Box. That's because Parashop has the best offer in terms of price, delivery time, and service. Most sales are made through the Buy Box. So it is essential for Parashop to win this. A common tactic for Parashop to always win the Buy Box is to set up their own brand with unique EANs. If Parashop is the only provider of a product, they will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet Parashop's terms of service. Below this block you can find some of the conditions Parashop will measure.

The costs & conditions

As a seller on Parashop, there are certain fees and commissions that you need to be aware of. When you make a sale, Parashop charges a commission fee based on the total transaction value. Additionally, there might be other fees associated with certain services or features that you choose to utilize on the platform. It is important to carefully review and understand the fee structure to ensure you are aware of the costs involved in selling on Parashop.

Selling conditions on Parashop include:

  • Time for returns: Parashop offers a return policy where customers can request a return within a specified time frame. As a seller, you need to be prepared to handle returns and comply with the platform’s return policy.
  • Delivered on time percentage: Parashop expects sellers to maintain a high percentage of on-time deliveries. Timely shipping and delivery are crucial to ensure customer satisfaction and maintain a good reputation on the platform.
  • Customer question response time: Sellers are expected to promptly respond to customer inquiries and provide assistance as needed. Quick and helpful responses contribute to a positive buying experience and can lead to repeat business.
  • Maximum delivery time: Parashop sets a maximum delivery time within which sellers are expected to fulfill orders. Adhering to this timeframe is essential to meet customer expectations and maintain a good standing on the platform.
  • Product condition and accuracy: Sellers must comply with all the policies and guidelines set by Parashop, including those related to product quality, listing accuracy, and customer service. Failure to comply may result in penalties or account suspension.

Learn how to sell on Parashop

To learn how to sell on Parashop, you can follow these steps:

  • Research and understand the platform: Start by familiarizing yourself with Parashop’s website and its selling policies. Read through the terms and conditions, seller guidelines, and any other relevant information provided by Parashop.
  • Create a seller account: Sign up for a seller account on Parashop’s website. Provide the necessary information, such as your name, contact details, and payment preferences.
  • Choose your products: Decide on the products you want to sell on Parashop. Consider your target audience, market demand, and competition. It’s essential to offer unique and high-quality products to stand out.
  • Set up your inventory: Prepare your inventory by organizing and categorizing your products. Take high-quality product photos and write detailed descriptions that highlight the features, benefits, and specifications.
  • Determine pricing and shipping: Set competitive prices for your products, considering factors like production costs, market value, and profit margins. Decide on shipping methods, rates, and policies. Parashop provides options for shipping through their platform or using your own shipping methods.
  • Optimize your listings: Use relevant keywords and optimize your product listings to improve visibility in Parashop’s search results. Ensure your listings are accurate, informative, and appealing to potential buyers.
  • Provide excellent customer service: Respond promptly to customer inquiries and provide helpful and accurate information. Be professional, courteous, and transparent in your communication. Address any customer concerns or issues promptly and efficiently.
  • Promote your products: Utilize various marketing strategies to promote your products on Parashop. This can include social media marketing, email marketing, influencer collaborations, or running targeted ads. Leverage Parashop’s advertising tools and features to increase your product’s visibility.
  • Monitor and analyze performance: Regularly monitor your sales, customer feedback, and reviews. Analyze the data to identify trends, areas for improvement, and opportunities for growth. Adjust your strategies accordingly to optimize your selling performance on Parashop.
  • Continuously improve: Stay updated with Parashop’s policies, guidelines, and any changes in the platform. Keep an eye on market trends, customer preferences, and competitors to adapt your selling strategies and offerings accordingly.


For success on Parashop, navigating the platform and managing your inventory, pricing, and orders can be complex and time-consuming. This is where e-tailize can help you. With e-tailize, you can fully integrate Parashop with your systems, allowing you to manage multiple marketplaces in one place. You can easily handle centralized order and inventory management, ensuring smooth operations and minimizing errors. Additionally, e-tailize provides a full PIM system specifically designed for marketplaces, making it easier for you to post products on Parashop and other platforms. With e-tailize‘s advanced technology and expert support, you can optimize your product listings, analyze customer behavior, and create effective advertising campaigns to maximize your sales potential on Parashop. By leveraging e-tailize’s tools and resources, you can overcome the challenges of selling on Parashop and achieve higher sales and revenue growth.

Need more information?

Contact me!

Ricardo Rubino
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