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Selling on Skroutz

Interested in selling via Skroutz? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell through Skroutz?

Skroutz is a popular online marketplace that has gained significant recognition in the e-commerce industry. With a strong presence in Greece, Skroutz has become a go-to platform for sellers looking to expand their reach and increase sales. Founded in 2005, Skroutz has continuously evolved to meet the changing needs of both buyers and sellers. It has established itself as a trusted platform, offering a wide range of products and services to its customers. With a user-friendly interface and a vast customer base, selling on Skroutz provides sellers with a valuable opportunity to showcase their products and connect with potential buyers.

Advantages of selling through Skroutz via e-tailize

  • Increased visibility and exposure to a wider audience.
  • Access to a large customer base and potential buyers.
  • Easy and user-friendly platform for listing products.
  • Competitive pricing and comparison features for customers.
  • Trusted and reputable platform, enhancing customer trust.
  • Efficient order management and tracking system.
  • Marketing and promotional opportunities to boost sales.
  • Integration with various payment and shipping options.

Fully integrate Skroutz with your systems

Do you want to manage Skroutz and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on Skroutz?
Step 1
Register your business

To sell on Skroutz, you need to have a registered business. Ensure that you have all the necessary legal requirements in place before proceeding.

Step 2
Create an account on Skroutz

Once your business is registered, create an account on Skroutz as a seller. Provide all the required information and verify your account to start selling.

Step 3
Set up an e-tailize account

To effectively manage your products on Skroutz, create an e-tailize account. This platform will help you streamline your inventory and optimize your selling process.

Step 4
Upload your products using e-tailize

Using the e-tailize platform, upload all your products to Skroutz and other marketplaces you wish to sell on. This will ensure that your inventory is synchronized across all platforms.

Step 5
Optimize and monetize with e-tailize

Utilize the ‘Analyze’ and ‘Advertize’ modules provided by e-tailize to optimize your product listings and maximize your sales potential on Skroutz. These tools will help you analyze customer behavior and create effective advertising campaigns.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Skroutz. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Skroutz under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Skroutz. In addition, you have immediately arranged your order management and stock synchronization.

What categories do you have through Skroutz

On Skroutz, you can sell products in various categories, including:

  • Electronics
  • Home Appliances
  • Fashion
  • Beauty and Personal Care
  • Home and Garden
  • Sports and Outdoor
  • Baby and Kids
  • Health and Wellness
  • Automotive
  • Books, Music, and Movies
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured in 'het koopblok' or the Buy Box. That's because this partner has the best offer in terms of price, delivery time, and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box. Skroutz integration can help you achieve this goal.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet Skroutz's terms of service. Below this block you can find some of the conditions Skroutz will measure.

The costs & conditions

As a seller on Skroutz, there are certain fees and commissions that you need to be aware of. Skroutz charges a commission fee on each successful sale made through their platform. The commission rate varies depending on the product category and can range from 2% to 10% of the total transaction value. Additionally, there might be additional fees for premium services such as featured listings or advertising options to enhance your product visibility.

Skroutz also has specific selling conditions that sellers need to adhere to. These conditions include:

  • Time for returns: Skroutz allows customers to return products within 14 days of purchase, providing a hassle-free shopping experience.
  • Delivered on time percentage: Sellers are expected to maintain a high percentage of on-time deliveries to ensure customer satisfaction. Skroutz monitors this metric closely.
  • Prompt customer response: Sellers are required to respond to customer inquiries and questions within a reasonable timeframe to provide excellent customer service.
  • Maximum delivery time: Skroutz sets a maximum delivery time frame that sellers must meet to ensure timely delivery of products to customers.

Learn how to sell on Skroutz

To learn how to sell on Skroutz, you can refer to the official Skroutz documentation and resources available on their website. Skroutz provides comprehensive guides, tutorials, and FAQs that cover various aspects of selling on their platform. These resources offer step-by-step instructions on how to create a seller account, list products, manage orders, and optimize your sales performance. Additionally, Skroutz may offer webinars or online training sessions to help sellers understand the platform’s features and best practices. By thoroughly studying the provided documentation and utilizing the available resources, you can gain a solid understanding of how to effectively sell on Skroutz


In conclusion, selling on Skroutz can be a lucrative opportunity for businesses looking to expand their online presence and reach a wide customer base. With a diverse range of product categories and a focus on customer satisfaction, Skroutz offers sellers the chance to showcase their products and win the Buy Box, increasing their chances of making sales. However, navigating the platform and meeting Skroutz’s selling conditions can be challenging without the right tools and resources. This is where e-tailize can help. With its fully integrated system, e-tailize allows sellers to manage multiple marketplaces, including Skroutz, from one centralized platform. It offers functionalities such as centralized order and inventory management, a PIM system designed for marketplaces, and integration with fulfillment software and CMS platforms. By utilizing e-tailize, sellers can streamline their operations, optimize their product listings, and improve their chances of success on Skroutz and other marketplaces.

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