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Selling on

Interested in selling via Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via is the largest children’s clothing web store in the Netherlands. In addition to children’s clothing, the website also offers toys, diapers and children’s accessories. Given the niche target audience of more than 1.5 million monthly visitors, is a perfect channel to expand into if you sell children’s clothing and toys. has little competition and the millions of customers you can sell to are mainly the parents of children between 0 and 16 years. This makes very suitable for selling and advertising these types of products.

Advantages of selling via via e-tailize

  • Perfect target group for children's products
  • Over 1.5 million monthly visitors
  • More than 50 million euros annual turnover
  • +50% growth in kids fashion
  • Easily upload products via e-tailize
  • Clear sales conditions

Fully integrate with your systems

Do you want to manage and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on
Step 1
Register Chamber of Commerce

Register your business with the Dutch Chamber of Commerce.

Step 2
Request access

A account manager assesses whether you are a good fit with the range. Please contact our customer service if you are interested in this. We can help you create an account and upload your products on

Step 3
Centralize with e-tailize

Connect e-tailize and upload your products with a number of actions to, among others. After uploading, we immediately track your stock and send orders to your order system.

Step 4
Optimize your content

Use our data analysis tools to optimize your content and increase your sales.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to In addition, you have immediately arranged your order management and stock synchronization.

Which categories do you have via

The main categories in which you can sell via

  • Girls
  • Boys
  • Baby
  • Shoes
  • Toys
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured in the buying block. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet terms of service. Below this block you can find some of the conditions will measure.

The costs & conditions

To sell on you have to pay a fixed subscription of €39.95 per month. In addition, you pay 13 to 15% commission per product sold. pays out twice a month.

  • The conditions that you as a seller must meet:
  • Customers can return products for up to 30 days
  • You can provide a warranty of at least 6 months on all your products
  • You confirm orders within 24 hours
  • You provide all orders with a valid tracking code
  • You deliver 99% of orders to the customer on time
  • Within 24 hours you will respond to 90% of all questions
  • You will receive negative feedback or a claim on up to 1% of your orders

How to learn to sell through

There are blogs with useful tips about marketplaces such as At e-tailize we also offer tools such as our ‘Analyze’ module, which generates insights for you and gives you an overview of the data via marketplaces. This way you can manage quickly and efficiently on ‘Actionable Metrics‘.

Conclusion is the marketplace in the Netherlands for the sale of children’s products. There are many options and it is easy to get started. It is important that you set up your processes correctly from the start. So look carefully at a software that can relieve you of this. Not only in the field of processes, but also in the field of data analysis.

Need more information?

Contact me!

Ricardo Rubino
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