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Selling on La Poste

Interested in selling via La Poste? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via La Poste?

La Poste is a well-established platform for selling products online. With a history dating back to the 16th century, La Poste has evolved into a modern postal service provider that offers a range of services, including e-commerce solutions. As a seller on La Poste, you can benefit from their extensive network and reach a large audience of potential customers. The platform offers various features to help you manage your sales, such as order tracking and shipping options. Overall, La Poste is a reliable and trusted platform for selling products online.


Advantages of selling on La Poste via e-tailize

  • Wide customer base
  • Secure payment system
  • Efficient shipping options
  • Access to international markets
  • Easy-to-use online platform
  • Competitive pricing
  • Reliable customer support
  • Marketing and promotional opportunities


Fully integrate La Poste with your systems

Do you want to manage La Poste and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How to Sell on La Poste
Step 1
Register your business

Before you can start selling on La Poste, you need to have a registered business.

Step 2
Create an account

Once you have a registered business, you can create an account on La Poste’s marketplace.

Step 3
Set up an e-tailize account

To manage your sales on La Poste, you’ll need to set up an e-tailize account.

Step 4
Upload your products

With e-tailize, you can easily upload all of your products to La Poste’s marketplace.

Step 5
Optimize and monetize

Use e-tailize’s ‘Analyze’ and ‘Advertize’ modules to optimize your listings and increase sales on La Poste.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on La Poste. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the La Poste system.

Scaling | When you have La Poste under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to La Poste. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on La Poste

The main categories you can sell on La Poste are:

  • Postal services: This includes sending letters, parcels, and other mail-related services.
  • Financial services: La Poste offers various financial services, including banking, insurance, and money transfers.
  • E-commerce services: La Poste provides e-commerce solutions such as online marketplace, logistics, and delivery services.
  • Communication services: La Poste offers communication services such as printing, mailing, and marketing.
  • Digital services: La Poste provides digital services such as online document management, electronic signature, and data management.

Please note that this list may not be exhaustive, and La Poste may offer additional services or categories.

The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the La Poste terms of service. Below this block you can find some of the conditions La Poste will look at.


The costs & conditions

As a seller on La Poste, there are certain fees and commissions that you need to pay. The fees depend on the type of product you are selling and the weight of the package. Additionally, there is a commission fee that is charged on the total amount of the sale. This commission fee is usually around 5% of the total sale price. However, La Poste offers various packages for sellers that can help reduce these fees and commissions.

Selling conditions on La Poste:

  • Time for returns: Customers have 14 days to return a product if they are not satisfied with it.
  • Delivered on time percentage: La Poste has a 98% delivered on time percentage.
  • Answer customer questions: Sellers are required to answer customer questions within 24 hours.
  • Maximum delivery time: The maximum delivery time for a package is 10 days.
  • Shipping options: La Poste offers various shipping options, including standard, express, and international shipping.
  • Payment options: La Poste accepts various payment options, including credit cards, PayPal, and bank transfers.
  • Seller protection: La Poste offers seller protection against fraudulent buyers and chargebacks.
  • Product restrictions: La Poste has restrictions on certain products, such as weapons, drugs, and counterfeit items.

How to learn to sell on La Poste

Here are some tips on how to learn how to sell on La Poste:

  1. Research and understand the products and services offered by La Poste. This will help you identify the target market and understand how to position your sales pitch.
  2. Attend training sessions and workshops offered by La Poste. They provide training programs for their employees to learn how to sell their products and services effectively.
  3. Observe successful salespeople at La Poste and learn from their techniques. You can also ask for feedback and advice from experienced salespeople.
  4. Practice your sales pitch and techniques regularly. You can do this by role-playing or practicing with a friend or colleague.
  5. Use technology and digital tools to enhance your sales efforts. La Poste provides digital tools such as the “Mon Timbre en Ligne” service, which allows customers to purchase and print postage stamps online.
  6. Stay up-to-date with the latest trends and developments in the industry. This will help you adapt your sales techniques and stay competitive in the market.

Conclusion

In conclusion, La Poste is a reliable and trusted platform for selling products online, with a wide customer base, efficient shipping options, and access to international markets. However, there are challenges such as the need for knowledge, errors, and scaling. E-tailize can help sellers overcome these challenges by providing a centralized platform for managing multiple marketplaces, inventory, and orders. To succeed on La Poste, sellers need to understand the products and services offered, attend training sessions, observe successful salespeople, practice their sales pitch, use digital tools, and stay up-to-date with industry trends. Overall, selling on La Poste can be a profitable venture for businesses looking to expand their reach and increase sales.

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Ricardo Rubino
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