Marketplace🇫🇷

Selling on Bricoman.

Bricoman supplies people who build for a living: contractors, installers and fitters buying materials, professional tools and site supplies in France. We know what a trade channel weighs in a range, and the software keeps catalogue, translation, listing quality, stock and orders together.

200+
Marketplaces from the same base
500+
Sellers launched
e-tailize Assistant
Put my tool and materials range in front of Bricoman.
Happy to. What counts first on a trade channel:
  1. Range weighed against the trade aisles
  2. Catalogue loaded into the PIM
  3. GS1 codes and category attributes matched
  4. French copy and conformity files checked
  5. Stock and orders in sync
Bricoman runs as a managed sales channel
Ask your marketplace assistant
ChannelizeAnalyzeAdvertize
The short answer

How do you start selling on Bricoman?

Bricoman runs a marketplace next to the range it sells itself. A merchant there is a registered trade company with a European VAT number, a valid GS1 EAN behind every item and delivery it organises to the end customer. e-tailize builds and presents your case, then runs catalogue, translation, listing quality, stock and orders, ready for 200+ marketplaces.

The facts

Bricoman at a glance.

The essentials of the marketplace in one table, before you dive deeper.

MarketFrance, buyers who build for a livingPart of the ADEO group. Merchants are registered trade companies with a European VAT number.
NameThe French stores and the site take the Tecnomat name during 2026Same group, same trade catalogue; ADEO uses that name in Italy already.
Cost of sellingA commission on every sale plus a monthly subscription for each listed merchantThe marketplace terms name that model; the amounts sit in your merchant contract.
Product dataA valid GS1 EAN per item, plus the attributes of its categoryThe intake form also asks whether your catalogue holds wood products.
LogisticsYou ship to the end customer yourselfCarrier, delivery time and the return route are yours.
ServiceA founded claim gets an answer within twenty four working hoursBuyers keep the legal 14 day withdrawal right, and silence pulls the operator in.
ProgramFrom EUR 249 per month, the fee follows your new revenueFree exploration call first, cancel any month.
Benefits of integrating

Six reasons to pair Bricoman with e-tailize.

A basket for a site, not a browse

Somebody ordering forty metres of cable knows the spec already. That intent rewards a precise listing, not a clever headline.

We present your range in trade language

Depth in one aisle, hard technical data, a delivery promise that holds in week five. That is how a trade channel reads a supplier, and how we write your case.

Specs that survive a professional eye

Load, dimension, material, standard and certificate decide the sale. One PIM keeps those fields filled per category.

French listings without a translation project

Titles, attributes and specifications are translated and sharpened on the way in, so a fitter reads your product as a French supplier would write it.

Heavy, long and palletised stays under control

Building goods travel badly by accident. Shipping rules per product type are set once and hold on later channels.

One base, 200+ marketplaces

What you prepare here starts the next channel. Expanding turns back into a decision instead of a project.

How to pair

Five steps. From your range to your first order.

  1. 1

    We build and present your case

    On the free exploration call we weigh range, margin and delivery reach, then put your brand forward in the terms this channel uses.

    ✓Range reviewed✓Case written✓Brand presented
  2. 2

    Your catalogue lands in the PIM

    Products, variants, images and prices arrive once and carry every channel after.

    ✓Products imported✓Images loaded✓Variants validated
  3. 3

    Make the data trade ready

    GS1 codes, category attributes, specifications and conformity files get filled and checked, in French.

    ✓EAN codes complete✓Attributes filled✓French copy ready
  4. 4

    Go live and sell

    Listings publish, stock stays in sync, orders drop into your own shipping.

    ✓Listings live✓Stock in sync✓Orders routed
  5. 5

    Carry the base to the next channel

    You see per channel what sells and what it earns, then take the catalogue further.

    ✓Dashboard set up✓Margin reviewed✓Next channel chosen
What you can sell

Sell almost anything. Almost.

What fits these aisles

Sixteen trade categories carry the catalogue, from structural work and joinery to heating, plumbing, electrical, tools, hardware and safety gear.

Structural materialsProfessional toolsPlumbing and sanitaryElectricalPaint and hardwareSafety equipment

What gets fixed before you publish

A thin listing does not survive a professional buyer. Sort out the GS1 code, the specifications, the conformity file and the wood sourcing question, then decide how heavy goods travel.

Missing EANThin specificationsNo conformity fileUnclear wood sourcingUndecided heavy shipping
Good to know

Questions sellers ask about Bricoman.

What does selling on Bricoman cost?

The marketplace terms name two streams: a commission on what you sell, plus a monthly subscription paid by every listed merchant. Neither amount is published, and both depend on product type, company size and volume, so they reach you in writing before you sign. No percentage appears here for that reason. The e-tailize program sits alongside, from EUR 249 per month.

Do I need an EAN for every product?

Yes. The intake form asks straight out whether your products carry a valid GS1 code, and category attributes come on top. In the e-tailize PIM codes, attributes and specifications live together, so a range clears the checks in one pass.

Who ships the order and handles the return?

You do. The merchant delivers to the end customer directly, names the carrier and method for a return, and stays the contact for questions. Buyers have 14 days from receipt to withdraw. e-tailize pulls orders, tracking and returns into one screen, which keeps it workable at volume.

Is Bricoman becoming Tecnomat?

In France the stores and the site move to the Tecnomat name during 2026, the name ADEO already uses in Italy. The sign changes, the trade does not: same professional catalogue, same group behind it. Your listings and orders keep running through e-tailize.

Can I sell on Bricoman from outside France?

The requirements point at your company, not your postcode: a registered business, a European VAT number, listings and service in French, delivery into the countries you name. Whether your brand gets in here, and whether it is worth it, is what the free exploration call is for.

Why go through e-tailize instead of arranging it alone?

Because the work is never the connection, it is everything around it. We know what this channel looks for, we build and present your case, then the software runs catalogue, translation, listing quality, stock and orders. The fee follows the new revenue.

Costs & conditions

Bricoman's setup, in plain English.

For Bricoman and every other channel you work with one e-tailize program. You pay along with the marketplace revenue we build together, never per product, so a deep technical range costs nothing extra. What the marketplace charges stays in your contract.

The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.

All modules
e-tailize
Channelize, Analyze and Advertize
From EUR 249
priced on revenue

We get
you on Bricoman.

Book a free exploration call and you will know in an hour whether this French trade audience matches your range. The fee follows the new revenue we build together, so we only win when you win. And after this? Another 200+ marketplaces, same base.

Read more

Other integrations you might unlock next.

Featured in