Selling on Sephora.
Sephora is the beauty chain of LVMH, with France as home market and stores in 33 countries. We know what this channel looks for and build your brand case from your own numbers, while the software keeps catalogue, translations, stock and orders in one place.
- Sephora: beauty, home market France
- Brand case built from your own numbers
- EU cosmetics rules checked
- Catalogue translated and up to standard
- Stock and orders in sync
How do you start selling on Sephora?
Sephora is the beauty chain of LVMH: France as home market, stores in 33 countries. You start with your brand case: story, demand, margin, plus the cosmetics paperwork the EU requires. We know what this channel looks for, build that case from your own numbers and present it to the right teams. Whether your brand gets in here, and whether it is worth it, is what the free exploration call is for. Meanwhile your catalogue runs on 200+ marketplaces.
Sephora at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | France as home market, stores in 33 countriesPart of LVMH since 1996, with over 2,300 stores. |
|---|---|
| Access | That question belongs in the exploration callWe know what this channel looks for and put your brand there, with the numbers behind it. |
| What we do | We build your brand case and present itIn the US that runs through the RangeMe portal; young North American brands have Sephora Accelerate. In Europe per market. |
| Fees | Sephora publishes no seller rate cardNo public commission, subscription or per item fee. Terms are agreed brand by brand. |
| Fulfilment | You supply as a retail partnerOrders over EDI, labels to the GS1 standard, and a routing guide. |
| Product data | EU Responsible Person and CPNP notification requiredRegulation 1223/2009, plus full ingredients and batch data. Those fields stay attached to your products. |
| Open today | 200+ marketplaces you can start on nowFrom bol to Amazon and Douglas. |
| Program | From €249 per month, the fee follows your new revenueFree exploration call first, cancel any month. |
Six reasons to pair Sephora with e-tailize.
We know what this channel looks for
Beauty runs on demand, margin and brand story. We know which numbers and documents belong with a chain like this.
Your brand, told the way they read it
Demand, margin, positioning and supply capacity come together in one case, from your own numbers.
Let the software do the rest
Catalogue, translations, listing quality, stock and orders in one place. An agreement becomes live listings, not a project.
Cosmetics that meet EU rules
Responsible Person, CPNP notification, ingredients and batch codes stay attached to your products, per country.
Ready for what a retailer asks
Delivery over EDI, GS1 labels and tight lead times need accurate stock and fast orders.
We only earn when you earn
The fee follows the new revenue we create together, over 200+ marketplaces.
Five steps. From first call to live.
- 1
We prepare your case
A free exploration call: your brand, your numbers, your channels, and what we put together for Sephora.
✓Brand reviewed✓Numbers on the table✓Approach agreed - 2
Build your brand case
Story, prices, margins and sales numbers, with ingredients, batch codes and the CPNP notification underneath.
✓Brand story sharp✓Margins calculated✓CPNP notification checked - 3
We present your brand
We put your case in front of the right teams, in the form this channel reads, and stay on it.
✓Case submitted✓Contact made✓Follow up running - 4
Connect once the agreement is in place
An agreement becomes a live connection: catalogue, translated listings, stock and orders from the same base.
✓Terms agreed✓Listings live✓Stock in sync - 5
Grow and add the next channel
200+ marketplaces run from the same catalogue, so the next one is a choice, not a project.
✓Dashboard set up✓Revenue tracked✓Next channel chosen
Sell almost anything. Almost.
What fits Sephora
Everything revolves around beauty: makeup, skincare, haircare, fragrance and tools. Brands with proven demand have the strongest story, and we build that proof with you.
What we put right first
Without brand rights, complete product data and the cosmetics paperwork there is nothing to present, and unproven claims do not belong in a case either. We fix that first.
Questions sellers ask about Sephora.
What does selling on Sephora cost?
Sephora publishes no seller rate card: no commission table, no subscription, no per item fee. Wholesale price and promotion contributions are agreed brand by brand. Budget for your own supply costs over EDI and GS1 labelling as well. The e-tailize program sits separately, from €249 per month.
How does your brand reach Sephora?
With a case that holds up. In the US Sephora collects brand submissions through its RangeMe portal, where the assortment is reviewed. In Europe it runs per market. We build that case from your own numbers, with margin, lead time and the cosmetics paperwork behind it.
What is Sephora Accelerate?
The brand program Sephora runs for emerging beauty founders. The 2026 cohort, announced on 21 July 2026, counts twelve brands. Participants need a company incorporated in North America, so for a European brand we work per market on your case instead.
Do you promise we get onto Sephora?
No, nobody can promise that. What we do give you: an honest read on your chances, a case that holds up, and revenue on the channels you already run. Whether your brand gets in here, and whether it is worth it, is what the free exploration call is for.
What product data do you need for beauty in the EU?
Every cosmetic product needs a Responsible Person inside the EU and a CPNP notification before it goes on sale, under Regulation 1223/2009. Add full ingredient lists, batch codes, barcodes and shelf life. You manage those fields in one place in e-tailize.
What do you do while this runs?
You sell. From the same catalogue you go live on 200+ marketplaces, from bol to Amazon and Douglas, translated and priced per country. Those numbers are exactly the proof a chain like Sephora asks for.
Sephora's setup, in plain English.
For Sephora and every other channel you work with one e-tailize program. You pay along with the revenue we build together, not per product. What Sephora charges is nowhere public.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get
you on Sephora.
Book a free exploration call. You get a straight read on whether Sephora is worth it for your brand. The fee follows the new revenue we create together.
