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Selling on Coppel

Interested in selling via Coppel? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell through Coppel marketplace?

Coppel, a renowned retail company, has a rich history in the world of selling. Established several decades ago, it has grown to become a trusted platform for sellers to showcase their products. With a wide range of offerings, Coppel has successfully catered to the diverse needs of its customers. Over the years, it has built a strong reputation for providing quality products and excellent customer service. Sellers on Coppel benefit from its extensive reach and loyal customer base, allowing them to expand their business and increase their sales.

Advantages of selling through Coppel via e-tailize

  • Wide customer base for increased sales opportunities.
  • Established brand reputation for trust and credibility.
  • Access to a large network of physical stores.
  • Efficient logistics and distribution system for timely deliveries.
  • Competitive commission rates for higher profit margins.
  • Marketing support and promotional opportunities for increased visibility.
  • Streamlined payment processes for hassle-free transactions.
  • Potential for long-term partnerships and growth opportunities.

Fully integrate Coppel marketplace with your systems

Do you want to manage Coppel marketplace and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sales on marketplaces throughout Europe (more than 125 integrations)
  • Centralized order management (automatic and manual)
  • Centralized stock management
  • Complete PIM system, specially designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with various fulfillment software (e.g., MyParcel or Picqer)
  • Connection with well-known CMS platforms (Shopify, WooCommerce, and more)
How do you sell on Coppel marketplace?
Step 1
Register your business

To sell on Coppel, you need to have a registered business. Ensure that you have all the necessary legal requirements and documentation in place before proceeding.

Step 2
Create an account on Coppel

Once your business is registered, you can create an account on Coppel’s marketplace. Provide the required information and follow the registration process to set up your account.

Step 3
Set up an e-tailize account

To effectively manage your sales on Coppel, it is recommended to create an e-tailize account. This platform offers various tools and features to optimize your selling experience.

Step 4
Upload your products using e-tailize

With your e-tailize account, you can easily upload all your products to Coppel and other marketplaces. This simplifies the process of managing your inventory and ensures your products are visible to potential customers.

Step 5
Optimize and monetize with e-tailize

Utilize e-tailize’s ‘Analyze’ and ‘Advertize’ modules to optimize your product listings and maximize your sales potential. These tools provide insights and advertising options to help you reach a wider audience and increase your revenue.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Coppel marketplace. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Coppel marketplace under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Coppel marketplace. In addition, you have immediately arranged your order management and stock synchronization.

What categories do you have through Coppel marketplace?

On Coppel, you can sell products in various categories, including:

  • Electronics
  • Appliances
  • Furniture
  • Fashion
  • Home and Decor
  • Sports and Fitness
  • Beauty and Personal Care
  • Baby and Kids
  • Automotive
  • Health and Wellness
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured in 'het koopblok' or the Buy Box. That's because this partner has the best offer in terms of price, delivery time, and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box. Coppel should strive to win the Buy Box by offering the best price, delivery time, and service compared to other partners. Additionally, Coppel can consider creating its own brand with unique EANs to increase its chances of winning the Buy Box consistently.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet Coppel's terms of service. Below this block you can find some of the conditions Coppel will measure.

The costs & conditions

As a seller on Coppel, there are certain fees and commissions that you need to be aware of. When you sell a product on Coppel, you will be charged a commission fee based on the selling price of the item. Additionally, there might be other fees such as a shipping fee or a fulfillment fee if you choose to use Coppel’s fulfillment services. These fees and commissions are deducted from your total earnings, so it is important to factor them into your pricing strategy.

Selling conditions on Coppel include:

  • Time for returns: Coppel offers a return period of 30 days for customers, during which they can request a return or exchange for eligible products.
  • Delivered on time percentage: Coppel expects sellers to maintain a high percentage of on-time deliveries to ensure customer satisfaction. It is important to fulfil orders promptly and provide accurate tracking information.
  • Customer question response time: Sellers are expected to respond to customer inquiries within a reasonable timeframe, typically within 24-48 hours. Prompt and helpful communication is crucial for a positive customer experience.
  • Maximum delivery time: Coppel sets a maximum delivery time frame for sellers to ensure timely delivery to customers. It is important to meet this deadline to avoid any penalties or negative impact on your seller performance metrics.
  • Product quality and authenticity: Coppel expects sellers to provide genuine and high-quality products to customers. Any counterfeit or substandard items can lead to penalties or account suspension.

Learn how to sell on Coppel marketplace

To learn how to sell on Coppel, you can follow these steps:

  • Research Coppel: Start by understanding the company, its products, target audience, and sales process. Visit their website, read about their history, and familiarize yourself with their offerings.
  • Product knowledge: Gain a deep understanding of the products you will be selling. Learn about their features, benefits, and how they compare to competitors’ products. This knowledge will help you effectively communicate with potential customers.
  • Sales techniques: Familiarize yourself with various sales techniques and strategies. Learn how to build rapport, identify customer needs, overcome objections, and close sales. There are numerous online resources, books, and courses available to help you develop these skills.
  • Customer service: Coppel places a strong emphasis on customer service. Learn how to provide excellent customer service, handle complaints, and ensure customer satisfaction. This will help you build long-term relationships with customers and increase sales.
  • Practice and role-play: Practice your sales skills by role-playing different scenarios. This will help you become more comfortable and confident in your sales approach. Seek feedback from colleagues or mentors to improve your techniques.
  • Attend training programs: Coppel may offer training programs for their sales staff. Take advantage of these opportunities to learn directly from experienced professionals and gain insights into the company’s specific sales processes.
  • Shadow experienced salespeople: If possible, shadow experienced salespeople at Coppel to observe their techniques and learn from their expertise. This hands-on experience can provide valuable insights into successful selling strategies.
  • Stay updated: Continuously educate yourself about new products, industry trends, and sales techniques. Attend seminars, workshops, and conferences related to sales and retail to stay up-to-date with the latest developments.
  • Set goals and track progress: Set specific sales goals for yourself and track your progress. Regularly evaluate your performance, identify areas for improvement, and adjust your strategies accordingly.
  • Seek feedback and learn from experience: Request feedback from customers and colleagues to understand what works and what needs improvement. Learn from both successful and unsuccessful sales experiences to refine your approach.


In conclusion, selling on Coppel can be a lucrative opportunity for businesses looking to reach a wide customer base and expand their sales potential. With a diverse range of product categories and a strong presence in the market, Coppel offers a trusted platform for sellers to showcase and sell their products. However, there are challenges such as competition, maintaining high performance scores, and meeting selling conditions. This is where e-tailize can be a valuable tool, providing functionalities such as centralized order and inventory management, integration with various platforms, and optimization tools to help sellers succeed on Coppel and other marketplaces. By following the steps outlined and continuously improving sales techniques, sellers can build a successful and reputable business on Coppel.

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Ricardo Rubino
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