Selling on Debenhams.
Debenhams is a British department store name trading since 1778 that now sells online as a Mirakl powered marketplace for fashion, beauty, sport and home. e-tailize prepares your brand for this channel and then runs listings, stock and orders from one place.
Apply yourself, they review. Stuck? Expansion does it for you.
- Brand case prepared for Debenhams
- Catalogue imported
- EANs and required fields mapped
- Stock and orders in sync
- Listings live on Debenhams
How do you start selling on Debenhams?
Debenhams runs on Mirakl and expects a UK registered legal entity, a UK bank account, prices in GBP and a 13 digit EAN on every item. Titles cap at 70 characters, long descriptions at 1,500, and the main image needs 1,000x1,500 px at 300 dpi. e-tailize prepares your brand for this channel, connects your catalogue and keeps stock and orders in sync. The same base is then ready for 200+ other marketplaces and integrations.
Debenhams at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | United KingdomOrders are serviced to the United Kingdom, Ireland, the United States and Australia. |
|---|---|
| Subscription | GBP 25 per month, waived in the first yearDebenhams charges no setup cost on top of that. |
| Commission | Category based, around 20% on averageThe exact percentage depends on the category your item sits in. |
| Payouts | Twice a month, on the 14th and the 28th |
| Fulfilment | You ship the order and you process the returnEvery parcel carries a return slip and every shipment carries tracking. |
| Product data | 13 digit EAN per item, title up to 70 charactersLong description up to 1,500 characters, main image at least 1,000x1,500 px at 300 dpi. |
| Integration | Through the Mirakl connection, managed by e-tailizeCatalogue, stock and orders from one place. The connection is live in a few minutes. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Debenhams with e-tailize.
A British name shoppers already know
Trading since 1778, Debenhams now sells online across fashion, beauty, sport and home. Your range lands in front of British shoppers already there to browse.
We know what this channel looks for
We prepare your brand in the terms that matter here: category fit, complete data, images to spec. That groundwork is ours to do, not yours.
Listings built to the Debenhams specs
Titles capped at 70 characters, descriptions at 1,500 and a main image at 1,000x1,500 px. Our software shapes and translates your content on the way in.
You ship, we route the orders
Debenhams orders drop into the same queue as your other channels, tracking pushed back automatically, returns handled from one screen.
Steer on numbers, not on gut feeling
The dashboard shows what Debenhams sells for you and where your margin sits, so you adjust with focus.
The same base, 200+ marketplaces and integrations
What you prepare for Debenhams is the starting point for the next channel. Expanding becomes a choice, not a project.
Five steps.
- 1
Apply, yourself or with Expansion
Apply yourself and Debenhams reviews. Or Expansion prepares and submits your application. Debenhams decides.
✓Range reviewed✓Application submitted✓Debenhams decides - 2
Import your catalogue
Bring your products into the PIM, the base for Debenhams and every next channel.
✓Products imported✓Images loaded✓Categories mapped - 3
Meet the Debenhams specs
EANs, titles, descriptions and images are shaped to the limits of this channel.
✓EANs complete✓Titles within 70 characters✓Images at 1,000x1,500 px - 4
Go live and sell
Publish your listings and run stock, orders and returns from one screen.
✓Listings live✓Stock in sync✓Tracking pushed back - 5
Grow into the next channel
Track your results and take the same base to the next marketplace.
✓Dashboard set up✓Results analysed✓Next channel chosen
Sell almost anything. Almost.
What fits Debenhams
Debenhams built its marketplace around fashion, beauty, sport and home, with a category tree reaching into jewellery, kids and electronics.
What to get right before you go live
Listings are validated against the channel specs. Incomplete data, images below the minimum size and prices in the wrong currency are the usual reasons an item fails.
Questions sellers ask about Debenhams.
What does selling on Debenhams cost?
There is no setup cost. Debenhams charges a subscription of GBP 25 per month, waived for the first year, plus a category based commission that averages around 20% of the sale. Example: sell an item for GBP 60 in a category at 20% and GBP 12 goes to Debenhams, with the GBP 25 subscription on top once the first year is over. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
Do I need an EAN to sell on Debenhams?
Yes. Every item needs its own 13 digit EAN as the main product identifier. In the e-tailize PIM you keep EANs, attributes and content in one place, so your items clear validation in one go instead of coming back with errors.
Who ships Debenhams orders and who handles returns?
You do. Debenhams passes the order to you and you ship it with tracking and a return slip in the parcel. Processing the return is yours as well. e-tailize routes those orders into the same flow as your other channels and pushes tracking back automatically.
Can I sell on Debenhams from outside the United Kingdom?
Debenhams asks sellers for a UK registered legal entity, a UK bank account and prices in GBP, and orders are serviced to the United Kingdom, Ireland, the United States and Australia. Whether your brand gets in here, and whether it is worth it, is what the free exploration call is for.
When does Debenhams pay out?
Payments run twice a month, on the 14th and the 28th. In e-tailize you see the Debenhams revenue next to every other channel, so you match payouts against orders and margin without exporting anything.
Why go through e-tailize instead of doing it yourself?
We know what this channel looks for and we present your brand in those terms. After that the software does the work: catalogue, translation, listing quality, stock and orders from one place. And the same base is ready for 200+ other marketplaces and integrations.
Debenhams' setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Each package moves with your marketplace revenue. Debenhams itself charges a monthly subscription plus a commission per sale.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Book a free exploration call: you see right away where your range has potential and what it can earn. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself. And after Debenhams? Another 200+ marketplaces and integrations.
