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Selling on Privalia

Interested in selling via Privalia? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via Privalia?

Privalia is a popular online marketplace that offers a platform for sellers to showcase their products to a large audience. Founded in 2006, the company has grown to become one of the leading e-commerce platforms in Europe and Latin America. With a focus on fashion and lifestyle products, Privalia provides a great opportunity for sellers to reach a targeted audience and increase their sales. The platform offers a range of features and tools to help sellers manage their inventory, track their sales, and connect with customers. Overall, selling on Privalia can be a great way for businesses to expand their reach and grow their online presence.

Advantages of selling on Privalia via e-tailize

  • Access to a large customer base
  • Increased brand visibility and awareness
  • Efficient and streamlined sales process
  • Opportunities for increased revenue and profit
  • Access to valuable customer data
  • Ability to target specific demographics
  • Flexibility in pricing and promotions
  • Collaborative marketing opportunities

Fully integrate Privalia with your systems

Do you want to manage Privalia and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How to Sell on Privalia with e-tailize
Step 1
Register your business

To sell on Privalia, you need to have a registered business. Make sure you have all the necessary legal documents and tax IDs.

Step 2
Create a Privalia account

Once you have a registered business, create an account on Privalia. Fill in all the required information and verify your account.

Step 3
Sign up for e-tailize

To manage your inventory and sales on Privalia, sign up for e-tailize. This platform will help you upload your products and optimize your sales.

Step 4
Upload your products

Using e-tailize, upload all your products to Privalia and any other marketplaces you want to sell on. Make sure your product descriptions and images are high-quality and accurate.

Step 5
Optimize and monetize

Use e-tailize’s ‘Analyze’ and ‘Advertize’ modules to optimize your sales on Privalia. Analyze your sales data to identify trends and adjust your pricing and inventory accordingly. Advertise your products to reach more customers and increase your sales.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Privalia. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Privalia under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Privalia. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on Privalia

Privalia is an online shopping platform that offers a wide range of products, including clothing, footwear, accessories, beauty products, home decor, electronics, and more. These products are typically offered at discounted prices through limited-time sales events.

The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the Privalia terms of service. Below this block you can find some of the conditions Privalia will look at.

The costs & conditions

As a seller on Privalia, you will be required to pay a commission fee on each sale you make. The commission fee varies depending on the category of the product you are selling, but it typically ranges from 10% to 20% of the sale price. In addition to the commission fee, there may be other fees associated with selling on Privalia, such as a listing fee or a fee for using certain features of the platform.

Selling conditions on Privalia:

  • Time for returns: Customers have 14 days to return an item for any reason.
  • Delivered on time percentage: Sellers are expected to deliver items on time at least 95% of the time.
  • Customer questions: Sellers are expected to respond to customer questions within 24 hours.
  • Maximum delivery time: Sellers are expected to deliver items within 7 days of receiving payment.
  • Product descriptions: Sellers are expected to provide accurate and detailed product descriptions.
  • Shipping: Sellers are responsible for shipping items to customers and must provide tracking information.
  • Quality standards: Items must meet Privalia’s quality standards and cannot be counterfeit or illegal.

How to learn to sell on Privalia

Here are some general steps that may help you learn how to sell on Privalia:

  1. Research: Start by researching the Privalia platform and its policies. Learn about the types of products that sell well on the platform, the fees associated with selling, and the requirements for becoming a seller.
  2. Create an account: Create an account on Privalia as a seller. Follow the instructions provided by Privalia to set up your seller account.
  3. List your products: Create listings for your products. Make sure to include high-quality images, detailed descriptions, and accurate pricing information.
  4. Optimize your listings: Optimize your listings to improve their visibility and attract more buyers. Use relevant keywords in your product titles and descriptions, and provide as much information as possible about your products.
  5. Promote your products: Promote your products on social media and other platforms to reach a wider audience. You can also use Privalia’s advertising tools to promote your listings.
  6. Provide excellent customer service: Provide excellent customer service to build a positive reputation on Privalia. Respond promptly to customer inquiries and address any issues or concerns they may have.
  7. Monitor your performance: Monitor your performance on Privalia and make adjustments as needed. Keep track of your sales, customer feedback, and other metrics to identify areas for improvement.


In conclusion, selling on Privalia can be a great opportunity for businesses to expand their reach and increase their sales. With a focus on fashion and lifestyle products, Privalia offers a platform for sellers to showcase their products to a large audience. However, there are challenges that come with selling on Privalia, such as the need for knowledge, errors, and scaling. That’s where e-tailize comes in, offering a range of features and tools to help sellers manage their inventory, track their sales, and connect with customers. With e-tailize, sellers can fully integrate Privalia with their systems, access a large customer base, increase brand visibility and awareness, and target specific demographics. By following the steps outlined above and providing excellent customer service, sellers can build a positive reputation on Privalia and increase their revenue and profit.

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Ricardo Rubino
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