Selling on Privalia.
Privalia is the Spanish and Italian outlet of the Veepee group, where members buy fashion, home and lifestyle in short campaigns at outlet prices. Privalia decides which brands sit in those campaigns. Once Privalia says yes, e-tailize runs catalogue, stock and orders from one place.
Apply yourself, they review. Stuck? Expansion does it for you.
- Seller account linked
- Catalogue imported and translated
- EAN and variants validated
- Stock and orders in step
- Offers live on Privalia
How do you start selling on Privalia?
Privalia chooses which brands appear in its member campaigns in Spain and Italy, so the first step is a case, not a catalogue upload. It buys depth: at least 300 SKUs, an EAN per item, delivery into Spain or Italy inside 5 working days, service in the local language. Apply yourself, they review. Stuck? Expansion does it for you.
Privalia at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Access | Privalia decides which brands appear in its campaignsIt weighs range, depth, imagery and a delivery promise you hold, from an incorporated business with a tax number. |
|---|---|
| Market | Spain and Italy, inside the Veepee groupVeepee bought Privalia in 2016, Mexico went to Grupo Axo in 2019, Brazil was agreed for sale in January 2026, and the group concentrates on Europe. |
| Format | Short campaigns at outlet prices, aimed at membersMembers are told by mail and app. |
| Fixed costs | Nothing to be there and nothing charged for listed inventoryYou pay when something sells, so an idle catalogue costs nothing. |
| Commission | A percentage per sale, set by category and by countryNo rate card is published and integrator ranges contradict each other, so get it in writing. Privalia often sets the final campaign price. |
| What it asks of a brand | At least 300 SKUs and delivery into Spain or Italy inside 5 working daysService in the language of the country of sale belongs to it, and buyers get an answer inside 48 hours. |
| Fulfilment | You ship: every seller prepares and sends its own ordersThe product page names your company as the shipper, you supply the tracking, two sellers means two parcels. |
| Product data | An EAN per item, or the product never reaches the channelAn empty EAN is marked invalid and stays out of the export. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Privalia with e-tailize.
Someone decides, and we prepare the case
What an outlet like this weighs: range, depth, imagery and a delivery promise you can hold.
An outlet is where end of season goes to work
Overstock, carry over and last sizes get a route that leaves your full price shelf alone.
Then everything runs from one place
Catalogue, translation, listing quality, stock and orders sit in one layer, so a campaign never eats your week.
Built for a catalogue with depth
This channel expects hundreds of live items, so the software fills required attributes in bulk.
The buyer relationship stays yours
You pack, you answer, you set the return conditions.
You never lean on a single channel
While we work this one, 200+ other marketplaces and integrations run from the same catalogue, so growth never waits on one answer.
Five steps. ~ From catalogue to campaign.
- 1
Apply, yourself or with Expansion
Apply yourself and Privalia reviews. Or Expansion prepares and submits your application. Privalia decides.
✓Range reviewed✓Application submitted✓Privalia decides - 2
Connect the seller account
Once your brand is through, account and orders are linked in minutes.
✓Account linked✓Flow tested✓Roles assigned - 3
Get the catalogue campaign ready
Products, sizes and colours come in once, and each item gets its EAN, category and copy in the local language.
✓EAN complete✓Variants mapped✓Copy translated - 4
Run the campaign and ship it
Offers go live, stock stays in step and every order lands in one queue.
✓Offers live✓Stock in step✓Tracking sent - 5
Read the numbers and open the next channel
See what the campaigns earned, then point the catalogue at the next channel.
✓Margin analysed✓Winners spotted✓Next channel picked
Sell almost anything. Almost.
What this outlet buys
The assortment leans on fashion and the lifestyle around it: clothing, footwear, accessories, beauty, home.
What we clean up first
A thin catalogue, missing barcodes, slow delivery or imagery that falls apart in a campaign are what hold a brand up here. All of it is fixable.
Questions sellers ask about Privalia.
What does selling on Privalia cost?
Nothing to be there, and nothing for the inventory you list. Privalia takes a commission when an item sells, set by category and country. No public rate card exists, so agree your percentage in writing. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
Can any brand sell on Privalia?
No. Privalia picks the brands that appear in its campaigns. Apply yourself, they review. Stuck? Expansion does it for you. The outlet works with fashion and the lifestyle around it, from companies that hold a delivery promise into Spain and Italy.
What does Privalia expect from a brand?
A catalogue of at least 300 SKUs, delivery into Spain or Italy within 5 working days, and service in the language of the country of sale. Barcodes on every item and campaign ready imagery weigh just as heavily.
Who ships the orders and who handles returns?
You do. Each seller prepares and sends its own orders and supplies the tracking. Returns run under your published conditions, and the refund follows 3 to 7 days after the goods return.
Do I need EAN codes for every product?
Yes. An item without an EAN is marked invalid and never reaches the channel. Barcodes per size and colour are the first thing we check, and e-tailize flags the gaps.
Why go through e-tailize?
Because someone else decides here, and the work does not stop once your brand is in. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.
Privalia's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Book the free exploration call. We do not guarantee entry, nobody honest can. Free: the exploration call and the list of marketplaces that fit you, each linked to its page. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.
