Selling on B&Q.
B&Q is where Britain shops for home improvement, and its marketplace at diy.com puts outside sellers on the same shelf as the retailer's own range. e-tailize prepares your brand for this channel, then runs catalogue, content, stock and orders from one place.
Apply yourself, they review. Stuck? Expansion does it for you.
- Range held against the DIY shelf
- Catalogue imported into the PIM
- EAN and brand fields mapped
- Titles rewritten in British English
- Offers live in GBP, stock in sync
How do you start selling on B&Q?
B&Q Marketplace is the home improvement channel at diy.com, built on Mirakl and trading in pounds. Every product needs a valid EAN, a title of 30 to 130 characters and a square main image, and you deliver orders yourself. e-tailize prepares your brand for this channel, then takes over catalogue, content, stock and orders, ready for 200+ marketplaces and integrations.
B&Q at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | United Kingdom, all prices in GBPShown at diy.com and in the B&Q app, with 300 stores behind it for returns. |
|---|---|
| Assortment | Home improvement, garden and householdWallpaper, lighting, power tools and small appliances opened the shelf, March 2022. |
| Subscription | GBP 39 per monthReported consistently by integration partners; B&Q publishes no rate card. |
| Commission | Not publishedPublic guides quote conflicting ranges for DIY, so no percentage appears here. |
| Product data | A valid EAN on every productPlus a merchant SKU, a title of 30 to 130 characters and a square image from 500x500 pixels. |
| Fulfilment | You deliver, with your own carrierShipping sits inside the product price, one delivery option per item. |
| Integration | Mirakl back office, run by e-tailize through the APIOne operating layer for catalogue, price, stock and orders. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair B&Q with e-tailize.
We know what a DIY shelf weighs
Home improvement buyers judge specification, pack size and whether an item lands intact. We hold your range against that shelf, then put your brand to this channel in its terms.
British English, written not converted
A UK shopper spots translated copy instantly. Our software rewrites titles and specs on the way in.
The EAN rule stops thin catalogues early
Products without a valid EAN never reach the shelf, and attributes like pack quantity, dimensions and weight decide whether a listing lands.
You deliver, so the promise has to hold
Delivery is scheduled and arranged by the seller once the order lands. Orders route into one screen and tracking flows back.
Shipping cost lives inside the price
Bulky DIY goods punish a careless price. Because carriage is priced into the item, we set pricing per logistic class.
The same base, 200+ marketplaces and integrations
Everything prepared here starts the next channel. Expanding becomes a decision, not a project.
Five steps. ~ One catalogue, one UK shelf.
- 1
Apply, yourself or with Expansion
Apply yourself and B&Q reviews. Or Expansion prepares and submits your application. B&Q decides.
✓Range reviewed✓Application submitted✓B&Q decides - 2
Import your catalogue
Your products land in the PIM, the base for B&Q and everything after it.
✓Products imported✓Images loaded✓Variants checked - 3
Meet the shelf rules
EANs, SKUs, attributes, image specs and British English copy map to the fields this channel expects.
✓EANs complete✓Attributes filled✓Copy rewritten - 4
Go live and sell
Offers publish in GBP, stock stays in sync and orders arrive already accepted.
✓Offers live✓Stock in sync✓Tracking pushed back - 5
Grow into the next channel
Follow margin per logistic class, then reuse the base elsewhere.
✓Dashboard set up✓Margin reviewed✓Next channel chosen
Sell almost anything. Almost.
What fits this shelf
Home and garden in the widest sense. Wallpaper, lighting, power tools and small appliances opened the marketplace, and it has widened far beyond that.
What to sort out before you publish
Sellers are verified on regulatory, legal and quality requirements first. Then missing EANs stall, a title outside 30 to 130 characters is rejected, and bulky goods need the right logistic class.
Questions sellers ask about B&Q.
What does selling on B&Q cost?
Integration partners consistently report a subscription of GBP 39 per month, with a commission on each sale on top. B&Q publishes no rate card, and public guides contradict each other on the DIY category, so no percentage appears here. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
Do my products need an EAN?
Yes. Feed documentation is blunt: every product carries a valid EAN or GTIN, alongside your merchant SKU. Attributes like pack quantity, dimensions and weight come next. In the e-tailize PIM those identifiers stay complete in one place, not patched into every export file.
Who handles delivery and returns?
You do the delivering. B&Q says delivery is fully scheduled and arranged by the seller once an order is placed, with a lead time at checkout. Shoppers get 90 days to return an item in original condition. Cut to size, made to measure and perishable goods are excluded unless faulty.
Can I sell on B&Q from outside the United Kingdom?
Public guidance points at a registered business, a UK bank account for payouts, VAT registration and reliable delivery to British addresses. Whether your brand gets in here, and whether it pays, is what the free exploration call is for.
What sells on the B&Q marketplace?
Home improvement in the broad sense. The channel opened in March 2022 with wallpaper, lighting, power tools and small appliances, that last group new to B&Q then. It now runs to over 1.2 million products from more than 1,100 verified sellers.
How does the connection work?
B&Q runs on Mirakl, which e-tailize connects to through the API with a seller admin key. Catalogue, prices, stock and orders move through one operating layer, orders arrive already accepted, and tracking flows back automatically.
Why go through e-tailize instead of arranging it myself?
You always sell under your own merchant account. We know what this channel looks for and present your brand in those terms, then the software does the rest: catalogue, listing quality, stock and orders. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.
B&Q's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Each package moves with your marketplace revenue. B&Q charges its own subscription plus a commission per sale.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Book a free exploration call: you see where your range has potential on the UK home improvement shelf, and what it could earn. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself. After B&Q? Another 200+ marketplaces and integrations.
