Selling on Mountain Warehouse.
Mountain Warehouse has kitted Britain out for the outdoors since 1997, and since May 2022 its marketplace puts independent brands on the same shelf as its own range, running on Mirakl. e-tailize prepares your brand for that shelf, then runs catalogue, stock and orders from one place.
Apply yourself, they review. Stuck? Expansion does it for you.
- Range held against the outdoor shelf
- Catalogue imported into the PIM
- Barcodes and brand fields mapped
- Titles rewritten in British English
- Offers live in GBP, stock in sync
How do you start selling on Mountain Warehouse?
Mountain Warehouse runs a British marketplace on Mirakl. It asks for a company registered in the UK, a UK VAT number and stock in the UK, because you deliver to the customer yourself. Every offer needs a 13 digit barcode, a title up to 50 characters and portrait images. e-tailize prepares your brand, then runs catalogue, stock and orders, ready for 200+ marketplaces and integrations.
Mountain Warehouse at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | United Kingdom, all prices in GBPThese items skip International delivery and Click and Collect. |
|---|---|
| Entry requirements | A UK company, UK VAT and stock in the UKThe retailer's own wording: hold UK stock, deliver direct. |
| Product data | A 13 digit barcode on every offerPlus a seller SKU, a parent product ID, a title up to 50 characters, 2:3 images. |
| Fulfilment | You ship yourself from a warehouse in the UKNo marketplace fulfilment service: you set cost, regions and lead time. |
| Returns | Sixty days, and the parcel comes back to youNever to a store, and each seller publishes its own slip. |
| Costs | Commission is agreed in your seller contractNo rate card is published, so no percentage here. |
| Integration | Through Mirakl, managed by e-tailizeCatalogue, price, stock and orders in one place, live in a few minutes. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Mountain Warehouse with e-tailize.
We know what this shelf wants
The retailer calls its range carefully selected from independent sellers and points brands at over 27 million outdoors enthusiasts. We present your range in those terms.
The British gate is real
A UK company, a UK VAT number and stock on British soil are not optional. The free exploration call says straight away whether that stacks up.
Fifty characters punish careless content
Title case, no colour, no size, no claims, one title across every variation, images at a fixed ratio. The software handles it on the way in.
You carry the delivery promise
You set cost, regions and lead time, and the shopper sees them before buying. Orders route into one screen and tracking flows back.
Sixty days lands on your desk
Parcels come back to your own address with your own return slip. One screen keeps that workable at volume.
The same base, 200+ marketplaces and integrations
Everything prepared here starts the next channel. Expanding becomes a decision, not a project.
Five steps.
- 1
Apply, yourself or with Expansion
Apply yourself and Mountain Warehouse reviews. Or Expansion prepares and submits your application. Mountain Warehouse decides.
✓Range reviewed✓Application submitted✓Mountain Warehouse decides - 2
Import your catalogue
Your products land in the PIM, the base for this channel and every one after it.
✓Products imported✓Images loaded✓Variants checked - 3
Meet the shelf rules
Barcodes, SKUs, parent IDs, material composition and images map to the fields this channel expects.
✓Barcodes complete✓Attributes filled✓Copy rewritten - 4
Go live and sell
After the standard checks your offers publish in GBP and orders land in one screen.
✓Offers live✓Stock in sync✓Tracking pushed back - 5
Grow into the next channel
Follow margin per logistic class, then reuse the base elsewhere.
✓Dashboard set up✓Margin reviewed✓Next channel chosen
Sell almost anything. Almost.
What fits this shelf
Everything that gets people outdoors: outdoor apparel, tents, sleeping bags, hiking boots, jackets, ski goggles and GPS units, with a category list that runs on into garden, pets and sport.
What to sort out before you publish
Refurbished goods are not supported. A missing barcode stalls an offer, a title over 50 characters is rejected, and an image that is not portrait at 2:3 fails. Your brand also has to sit on the marketplace brand list.
Questions sellers ask about Mountain Warehouse.
What does selling on Mountain Warehouse cost?
Mountain Warehouse publishes no seller rate card, so commission and any fixed fee are agreed in your seller contract and we quote no percentage here. We hold those terms against your margin first. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
Do I need a UK company to sell on Mountain Warehouse?
Yes. The retailer publishes its requirements plainly: a company registered in the UK, VAT registered in the UK, and stock in the UK that you deliver yourself. A brand without a British entity and British stock does not clear that gate, and we check it first.
Do my products need a barcode?
Yes. Every offer carries a 13 digit barcode such as an EAN or a UPC, plus your seller SKU and a parent product ID that groups sizes and colours. Material composition, colour category and 2:3 portrait images come with it, kept complete in the PIM.
Who handles delivery and returns?
You do. There is no marketplace fulfilment service, so you ship from your British warehouse and set your own cost, regions and lead time, all visible on your seller page. Returns run to sixty days and come back to you, never to a store.
How does the connection work?
Mountain Warehouse runs its marketplace on Mirakl, which e-tailize connects to and manages for you. Catalogue, prices, stock and orders move through one operating layer, the connection is live in a few minutes, and tracking flows back once you ship.
Can my brand get on Mountain Warehouse, and is it worth it?
Mountain Warehouse decides which brands join, and calls its range carefully selected from independent sellers. We prepare your case, present it and stay honest about the odds. That, and what the channel could earn, is what the free exploration call is for.
Mountain Warehouse's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Each package moves with your marketplace revenue. The channel charges its own commission on top.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Book a free exploration call: you see where your range has potential on the British outdoor shelf, what the entry requirements mean for you, and what it could earn. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself. Then another 200+ marketplaces and integrations.
