Selling on Wowcher.
Wowcher is a deal site for shoppers in the United Kingdom and Ireland: spa treatments, days out, restaurants, holidays and products at heavy discounts. e-tailize prepares your case, then runs catalogue, stock, orders and dispatch from one screen.
Apply yourself, they review. Stuck? Expansion does it for you.
- Connected to Wowcher
- Catalogue imported
- Campaign pricing and discount modelled
- Voucher volume capped against real stock
- Orders, dispatch and tracking in sync
How do you start selling on Wowcher?
Wowcher sells discounted vouchers and products to shoppers across the United Kingdom and Ireland. The merchant sets price, discount and voucher volume, and Wowcher writes and publishes the campaign. Behind it sits a registered limited company trading six months or more, sharp pricing and dispatch inside three days for stock held here. e-tailize prepares your case, then keeps stock and orders in step.
Wowcher at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | The United Kingdom and IrelandDemand splits by region, from London to Glasgow and Dublin. |
|---|---|
| Cost to list | Nothing up front, no setup fee, no monthly fixed feeMoney moves once a voucher sells. |
| Commission | A share of every sale, agreed per campaignQuoted per deal, not published as a rate card, so treat it as a negotiation. |
| Payouts | Weekly, by BACS or virtual credit cardSettlement follows the vouchers customers redeem. |
| Merchant profile | A registered limited company trading for at least six monthsCompetitive pricing and a deep discount are part of it. |
| Fulfilment | You ship, within three days for stock held hereA faster option is expected, and remote regions carry separate times. |
| Campaign | Roughly a week from an agreed deal to a live pageWowcher writes and publishes it from your assets. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Wowcher with e-tailize.
People land here ready to spend
A destination for discounts, not a search result. Shoppers open the email or the app already hunting for something worth buying.
We put your brand in this channel's language
Range, price level, discount depth and delivery promise carry different weight per operator. Framing your brand in those terms comes first.
Demand arrives in a burst, not a trickle
A live deal can move a season of units in days. Sync the stock hard, or other channels keep selling what you no longer hold.
Model the discount before you promise it
Deep cuts convert here, and commission comes off what is left. We price the campaign backwards from what you keep per unit.
Three days is a clock, not an aim
Orders route into your workflow and tracking returns on its own, so a busy week does not become late parcels.
One catalogue, 200+ marketplaces and integrations behind it
The data you clean up here is what the next channel needs. Opening one more is a decision, not a rebuild.
Five steps.
- 1
Apply, yourself or with Expansion
Apply yourself and Wowcher reviews. Or Expansion prepares and submits your application. Wowcher decides.
✓Range reviewed✓Application submitted✓Wowcher decides - 2
Bring your catalogue in
Products, images, costs and stock land in the PIM behind every channel.
✓Products imported✓Images checked✓Stock mapped - 3
Build the offer
Price, discount depth, voucher volume and delivery promise are set before publishing.
✓Margin modelled✓Volume capped✓Terms agreed - 4
Run the campaign week
Orders, stock, dispatch and tracking flow both ways while the deal is live.
✓Orders routed✓Stock protected✓Tracking returned - 5
Read it, then widen it
See what the campaign really earned per unit, then widen the catalogue.
✓Margin reviewed✓Winners repeated✓Next channel picked
Sell almost anything. Almost.
What fits Wowcher
Five sectors run here: spa and beauty, things to do, restaurants and bars, travel, and shopping. On the product side that means home, garden, electronics, fitness and gifting, anything that reads as an obvious saving.
What gets tested before a deal runs
Campaigns stall on the same few things: a discount too shallow to read as a bargain, stock that cannot cover a spike, slow dispatch, or thin trading history.
Questions sellers ask about Wowcher.
What does selling on Wowcher cost?
Nothing up front, no setup fee, no monthly fixed fee. Wowcher takes a share of each sale instead, quoted per deal rather than published as a rate card, so no honest example rate exists to copy. Since the brief also asks for a heavy discount, price backwards from what you want left per unit. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
How does a Wowcher deal actually work?
You agree the offer: price, discount, terms and voucher volume. You supply the assets, and the Wowcher team writes and publishes the deal page. Customers buy a voucher, then redeem it against your product or service. Reckon on about a week from agreed deal to live page.
When do merchants get paid?
Payouts run weekly, by BACS or virtual credit card. Settlement follows redemption rather than purchase, so a voucher nobody has used yet is not money in your account. e-tailize reconciles the orders against your own records.
What do I need in place before running a campaign?
A registered limited company trading for at least six months, pricing that stands up against the market, room to discount deeply, dispatch within three days for stock held here, and a faster delivery option. Remote regions carry separate dispatch times.
Who is buying on Wowcher?
Shoppers across the United Kingdom and Ireland, split by region, so a spa in Manchester and a national product deal reach different audiences. Traffic arrives through email, the app, social and affiliates rather than search, hence the spike.
Can I run this alongside my other sales channels?
That is the point of doing it through e-tailize. One catalogue feeds every channel and stock syncs continuously, so a deal clearing hundreds of units cannot leave other listings selling inventory that has gone.
Is Wowcher a fit for my brand?
Whether your brand gets in here, and whether it is worth it once discount and commission are priced in, is what the free exploration call is for. We know what this channel looks for, we present your case in those terms, and the software runs the rest.
Wowcher's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Wowcher takes its share of what sells.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Book a free exploration call and you walk away knowing which products could carry a deal here, what a campaign leaves you per unit, and which channel to open next. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself.
