Selling on Superdrug

Why sell via Superdrug?

Superdrug is a popular online marketplace that offers a wide range of products to customers. The company has a long history of providing quality products and services to its customers. It is a trusted platform for sellers to showcase their products and reach a wider audience. With a large customer base, Superdrug provides a great opportunity for sellers to increase their sales and grow their business.

Fully integrate Superdrug with your systems

Do you want to manage Superdrug and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

• Sell ​​on marketplaces across Europe (over 100 integrations)
• Centralized order management (automatic & manual)
• Centralized inventory management
• Full PIM system specifically designed for marketplaces
• Easily post products on marketplaces
• Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
• Connection with the well-known CMS platforms (Shopify, WooCommerce and more)

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Superdrug. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between Superdrug, your webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Superdrug under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Superdrug. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on Superdrug

Some of the main categories they sell on include:

• Beauty – makeup, skincare, haircare, fragrance, and personal care products
• Health – vitamins, supplements, and medicines
• Baby & Child – baby care, feeding, and toys

• Electrical – hair styling tools, shavers, and toothbrushes
• Men – grooming products and toiletries
• Gifts – gift sets and beauty advent calendars
• Offers – discounted products and special promotions

The costs & conditions

As a seller on Superdrug, you will be required to pay a commission fee on each sale made through the platform. The commission fee varies depending on the category of the product being sold, but it typically ranges from 5% to 15%. In addition to the commission fee, there may also be other fees associated with selling on Superdrug, such as a monthly subscription fee or a fee for using certain features of the platform.

Selling conditions on Superdrug:

• Returns must be accepted within 14 days of delivery
• Sellers must maintain a delivered on time percentage of at least 95%
• Sellers must respond to customer questions within 24 hours
• Maximum delivery time is 30 days
• Products must meet Superdrug’s quality standards and comply with all applicable laws and regulations
• Sellers must provide accurate product descriptions and images
• Superdrug may suspend or terminate a seller’s account for violating the platform’s policies or for other reasons
  
  

How to learn to sell on Superdrug

Here are some general tips on how to learn how to sell on Superdrug:

1. Research: Start by researching Superdrug’s products, target audience, and selling policies. This will give you an idea of what products you can sell and how to sell them effectively.
2. Get in touch with Superdrug: Contact Superdrug’s customer service team to inquire about their selling policies and requirements. You can also ask for tips on how to sell successfully on their platform.
3. Know your products: Make sure you know the products you are selling inside out. This will help you answer any questions customers may have and make recommendations based on their needs.
4. Optimize your listings: Make sure your product listings are optimized with clear and accurate descriptions, high-quality images, and competitive pricing.
5. Provide excellent customer service: Respond to customer inquiries promptly and professionally, and provide excellent customer service throughout the sales process.
6. Learn from experience: Monitor your sales and customer feedback to identify areas for improvement and make adjustments accordingly.
7. Stay up-to-date: Keep up with Superdrug’s latest updates, promotions, and trends to stay competitive and maximize your sales potential.
   
   

Conclusion

In conclusion, selling on Superdrug can be a great opportunity for businesses looking to expand their reach and increase their sales. With a wide customer base, established brand reputation, and access to Superdrug’s marketing channels, sellers can benefit from the platform’s competitive commission rates and support from dedicated account managers. However, there may be challenges such as the need for knowledge, errors, and scaling. E-tailize can help sellers manage their Superdrug account and other marketplaces in one place, with functionalities such as centralized order and inventory management, a full PIM system, and integration with fulfillment software and CMS platforms. To succeed on Superdrug, sellers should research the platform, know their products, optimize their listings, provide excellent customer service, and stay up-to-date with the latest updates and trends.