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Selling on Superdrug

Interested in selling via Superdrug? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell via Superdrug?

Superdrug is a popular online marketplace that offers a wide range of products to customers. The company has a long history of providing quality products and services to its customers. It is a trusted platform for sellers to showcase their products and reach a wider audience. With a large customer base, Superdrug provides a great opportunity for sellers to increase their sales and grow their business.

Advantages of selling on Superdrug via e-tailize

  • Wide customer base
  • Established brand reputation
  • High footfall in stores
  • Online and in-store sales
  • Access to Superdrug's marketing channels
  • Competitive commission rates
  • Support from dedicated account managers
  • Easy to use seller platform

Fully integrate Superdrug with your systems

Do you want to manage Superdrug and any other future or current marketplace(s) in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily post products on marketplaces
  • Integration with all kinds of fulfillment software (e.g. MyParcel, Picqer, and more)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on Superdrug
Step 1
Register Your Business

Before you can start selling on Superdrug, you need to have a registered business. This means you need to have a legal entity that is recognized by the government.

Step 2
Create an Account on Superdrug

Once you have a registered business, you can create an account on Superdrug. This will give you access to their marketplace and allow you to start selling your products.

Step 3
Set Up an e-tailize Account

To make the most of your Superdrug account, you should also set up an e-tailize account. This will allow you to manage your inventory, pricing, and orders across multiple marketplaces.

Step 4
Upload Your Products to Superdrug

With your e-tailize account set up, you can now upload all of your products to Superdrug. This will make them available for purchase by Superdrug customers.

Step 5
Optimize and Monetize Your Listings

To maximize your sales on Superdrug, you should use the ‘Analyze’ and ‘Advertize’ modules from e-tailize. These tools will help you optimize your listings and advertise your products to potential customers.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Superdrug. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take on the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize, you can be sure that there are no (synchronization) errors between Superdrug, your webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Superdrug under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Superdrug. Even better; immediately your order management and stock synchronization are arranged.

The main selling categories on Superdrug

Some of the main categories they sell on include:

  • Beauty – makeup, skincare, haircare, fragrance, and personal care products
  • Health – vitamins, supplements, and medicines
  • Baby & Child – baby care, feeding, and toys
  • Electrical – hair styling tools, shavers, and toothbrushes
  • Men – grooming products and toiletries
  • Gifts – gift sets and beauty advent calendars
  • Offers – discounted products and special promotions
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured the Buy Box. That's because this partner has the best offer in terms of price, delivery time and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet the Superdrug terms of service. Below this block you can find some of the conditions Superdrug will look at.

The costs & conditions

As a seller on Superdrug, you will be required to pay a commission fee on each sale made through the platform. The commission fee varies depending on the category of the product being sold, but it typically ranges from 5% to 15%. In addition to the commission fee, there may also be other fees associated with selling on Superdrug, such as a monthly subscription fee or a fee for using certain features of the platform.

Selling conditions on Superdrug:

  • Returns must be accepted within 14 days of delivery
  • Sellers must maintain a delivered on time percentage of at least 95%
  • Sellers must respond to customer questions within 24 hours
  • Maximum delivery time is 30 days
  • Products must meet Superdrug’s quality standards and comply with all applicable laws and regulations
  • Sellers must provide accurate product descriptions and images
  • Superdrug may suspend or terminate a seller’s account for violating the platform’s policies or for other reasons

How to learn to sell on Superdrug

Here are some general tips on how to learn how to sell on Superdrug:

  1. Research: Start by researching Superdrug’s products, target audience, and selling policies. This will give you an idea of what products you can sell and how to sell them effectively.
  2. Get in touch with Superdrug: Contact Superdrug’s customer service team to inquire about their selling policies and requirements. You can also ask for tips on how to sell successfully on their platform.
  3. Know your products: Make sure you know the products you are selling inside out. This will help you answer any questions customers may have and make recommendations based on their needs.
  4. Optimize your listings: Make sure your product listings are optimized with clear and accurate descriptions, high-quality images, and competitive pricing.
  5. Provide excellent customer service: Respond to customer inquiries promptly and professionally, and provide excellent customer service throughout the sales process.
  6. Learn from experience: Monitor your sales and customer feedback to identify areas for improvement and make adjustments accordingly.
  7. Stay up-to-date: Keep up with Superdrug’s latest updates, promotions, and trends to stay competitive and maximize your sales potential.


In conclusion, selling on Superdrug can be a great opportunity for businesses looking to expand their reach and increase their sales. With a wide customer base, established brand reputation, and access to Superdrug’s marketing channels, sellers can benefit from the platform’s competitive commission rates and support from dedicated account managers. However, there may be challenges such as the need for knowledge, errors, and scaling. E-tailize can help sellers manage their Superdrug account and other marketplaces in one place, with functionalities such as centralized order and inventory management, a full PIM system, and integration with fulfillment software and CMS platforms. To succeed on Superdrug, sellers should research the platform, know their products, optimize their listings, provide excellent customer service, and stay up-to-date with the latest updates and trends.

Need more information?

Contact me!

Ricardo Rubino
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