Selling on Superdrug.
Superdrug is one of the best known health and beauty names in Britain and has run a Mirakl marketplace alongside its own range since November 2022. e-tailize prepares and presents your case, then keeps catalogue, stock and orders running from one place.
Apply yourself, they review. Stuck? Expansion does it for you.
- Superdrug requirements checked
- Catalogue imported and mapped
- Cosmetics paperwork attached
- Listings prepared for the UK
- Stock and orders in sync
How do you start selling on Superdrug?
Superdrug runs its marketplace on Mirakl, next to its own health and beauty range, and every order goes to an address in the United Kingdom. Sellers pay a commission on each sale plus a monthly fixed fee, ship themselves and take returns back directly. e-tailize prepares your case, gets your product data and cosmetics paperwork straight, then runs catalogue, stock and orders from one place.
Superdrug at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | United KingdomOrders go to a UK address, and prices shown include UK VAT. |
|---|---|
| Platform | Mirakl, live since November 2022It sits inside the Superdrug site itself, reached through Mirakl Connect or a multichannel tool. |
| Seller costs | A commission on every sale plus a monthly fixed feeSuperdrug names that model but publishes no percentage and no amount, so your rate comes out of onboarding. |
| Fulfilment | You ship to the shopper yourselfA delivery charge is added at checkout, and you set the options. |
| Returns | Straight back to you, up to 28 days after receiptNever to a store or warehouse. The return cost is the shopper’s unless you decide otherwise. |
| Payment | Superdrug collects the money as agent, on your behalfThe sales contract sits between you and the shopper. |
| Product data | Complete listings plus the British cosmetics paperworkA cosmetic sold in Great Britain needs a responsible person with a UK address and an SCPN notification first. |
| Packages | Toolkit from €229, Expansion from €349, Takeover €1,500 plus 5% of growthPer month. Free: the exploration call and the list of marketplaces that fit you. |
Six reasons to pair Superdrug with e-tailize.
A high street name shoppers trust
Shoppers come to the site for health and beauty, and they earn Health & Beautycard points on marketplace orders too.
We prepare and present your case
We know what this channel looks for: range fit, delivery reliability, clean brand data. We build the case from your own numbers.
Listings written for a British shopper
Our software translates and sharpens titles, descriptions and attributes on the way in, so your range reads as if it was made there.
Cosmetics paperwork stays with the product
Responsible person, SCPN notification and ingredient data stay attached to each item.
You ship, we keep the queue clean
Orders, tracking and returns land in one screen, and stock stays accurate across every channel.
The same base, 200+ marketplaces and integrations
What you prepare here starts the next channel. Expanding becomes a choice, not a project.
Five steps. From first call to first order.
- 1
Book the free exploration call
We look at your range, your margins and the British market.
✓Range reviewed✓Numbers checked✓Case prepared - 2
We present your brand
We take your case to the marketplace side and go through the terms.
✓Case presented✓Terms discussed✓Account prepared - 3
Get your product data ready
Attributes, images, ingredient data and the cosmetics notification.
✓Attributes complete✓Images loaded✓Compliance checked - 4
Connect and go live
Listings, prices and stock flow through the connection, orders come straight back.
✓Listings live✓Stock in sync✓Orders routed - 5
Grow into the next channel
Follow what the channel does, then take the same base further.
✓Dashboard set up✓Results analysed✓Next channel chosen
Sell almost anything. Almost.
What fits Superdrug
The marketplace widens the health and beauty offer of the site itself, so ranges that sit next to those aisles have the clearest story.
What we sort out first
Thin listings, missing ingredient data or a cosmetics notification that is not in place hold a range back. We clear that first.
Questions sellers ask about Superdrug.
What does selling on Superdrug cost?
Superdrug calls its marketplace a commission based model: a commission on each sale plus a monthly fixed fee. It publishes no percentage and no amount, so there is nothing to quote here and we refuse to estimate. Your rate comes out of onboarding. Budget for delivery and returns too. e-tailize comes on top: Toolkit from €229 a month, Expansion from €349, Takeover €1,500 plus a revenue share.
Which country does Superdrug Marketplace reach?
The United Kingdom. Under the marketplace terms a seller delivers to an address situated there, and prices on the site include UK VAT. One language, one delivery promise, one tax setup to get right.
Who ships the orders and handles returns?
You do. Fulfilment and returns sit with the seller, a delivery charge is added at checkout, and shoppers return items to you up to 28 days after receipt, never through a store or warehouse. In e-tailize orders, tracking codes and returns land in one queue.
What do cosmetics need before they can be sold in Great Britain?
A responsible person with an address established in the UK, and a notification through the SCPN service before the product goes on the market. Ingredient and safety data belong with the listing. We check that and keep the evidence with the product record.
Which products sit on the marketplace?
Health and beauty in the broad sense: hair, skincare, makeup, oral care, baby, nutrition and sanitary products, next to the range Superdrug sells itself. Medicines, perishables and sealed hygiene items fall outside the normal cancellation right, so those need a clear policy.
Why go through e-tailize?
Because the connection is the easy part. The work sits around it: your case, listings written for a British shopper, compliance data, stock and orders. Whether your brand gets in here, and whether it is worth it, is what the free exploration call is for.
Superdrug's setup, in plain English.
e-tailize comes in three packages: you do it, we do it together, or we do it for you. Each package moves with your marketplace revenue. Superdrug itself takes a commission plus a fixed monthly fee, at rates it does not publish.
Free: the exploration call and the list of marketplaces that fit you. Then you pick a package. Toolkit from €229 a month: you do it. Expansion from €349 a month, the first month at signing: we do it together. Takeover €1,500 a month plus a revenue share: we do it.
Apply yourself, they review. Stuck? Expansion does
it for you.
Book a free exploration call. You hear where your range stands with the British health and beauty shopper and what this channel would ask of you. Expansion from €349 a month, the first month paid at signing, or the Toolkit from €229 if you do it yourself. And after Superdrug? Another 200+.
