Selling on The Range.
The Range is a British home and garden retailer selling online, in its app, by phone and in more than 180 stores. e-tailize puts your range in front of it and runs listings, stock and orders.
- Store linked to The Range
- Catalogue imported
- Selling categories mapped
- Delivery services published
- Stock and orders in sync
How do you start selling on The Range?
You sell on The Range with a UK VAT registered business, a store that clears the identity checks of its payment service provider, and product data that meets its content standards. e-tailize prepares your case, maps your range to the right selling categories and keeps prices, stock and orders in sync. Whether your brand fits is what the free exploration call is for.
The Range at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | United Kingdom and IrelandShoppers order online, in the app, by phone and in over 180 stores. |
|---|---|
| Listing | No monthly selling plan and no listing feesCommission is charged once an item sells, plus a gateway fee with no published rate. |
| Commission | 11% to 15% of the total sale including delivery11% on toys and pets, 15% on cooking and clothing. Changes carry 90 days notice. |
| Fulfilment | You ship, on services you define per regionA Saver service adds two days to your despatch time, Express one. |
| Payouts | Weekly cycles after an escrow period of 30 daysA customer case pauses that order until it closes. |
| Product data | One primary selling category per item, colour always filledTitles run to 80 characters, prices in pounds, GTIN optional. |
| Service standards | 98% despatched on time, under 1% cancelled for stockA late delivery costs 10% to 30% of the order value. |
| Program | From EUR 249 per month, the fee follows your new revenueFree exploration call first, cancel any month. |
Six reasons to pair The Range with e-tailize.
A shopper who trusts the brand
Your products land beside a range this retailer has sold for decades, in front of shoppers who came looking for it.
Four ways the listing gets bought
One listing reaches the website, the app, the phone desk and the store network.
We know what this channel looks for
Category structure, imagery, safety data and pricing get shaped up front, not repaired later.
Promises you can actually keep
Regions, despatch windows and cut off times follow what your warehouse really does, protecting your score.
Safety and origin data in the listing
Economic operator, manufacturer and warning text sit in your records, so the Irish zones keep working.
The same base, 200+ marketplaces
Everything prepared here starts the next channel. Expanding stops being a project.
Five steps. ~ A few minutes.
- 1
We build and present your case
We weigh your range, margins and delivery reach, then put your brand forward in the terms this channel values.
✓Range assessed✓Category fit mapped✓Case presented - 2
Bring your catalogue into one place
Products, images and attributes move into the PIM once and feed every later channel.
✓Products imported✓Images loaded✓Variants linked - 3
Shape the content to the standards
Titles, colour, safety and origin fields get filled to the letter, so nothing stalls.
✓Titles within 80 characters✓Colour filled✓Safety data added - 4
Publish delivery, returns and stock
Regions, despatch windows and returns routes go live with a stock feed that cannot oversell.
✓Regions set✓Returns routes chosen✓Stock feed running - 5
Sell, measure and expand
Orders and payouts land in one dashboard, then the catalogue moves on.
✓Orders flowing✓Margins visible✓Next channel picked
Sell almost anything. Almost.
What sells here
Selling categories run from furniture, lighting and household through garden, DIY and outdoor living to toys, pets, crafts and cooking. Home and garden is the heartland.
What will not get listed
Recalled goods, counterfeits, items missing a required CE or UKCA mark, tobacco, fireworks, bladed items and adult material are refused. Branded perfume needs written proof that you may distribute it, live plants a plant passport.
Questions sellers ask about The Range.
What does selling on The Range cost?
No monthly selling plan, no listing fee. You pay commission once an item sells, 11% to 15% by selling category, over the total sale including delivery. A garden item at £60 with £5 delivery sits in a 14% category, so £9.10 goes to the retailer. A gateway fee applies on top, at no published rate.
Do my products need a barcode or GTIN?
A GTIN is optional in the product feed and a unique code is generated when you leave it out. The rest is not optional: one primary selling category per item, a filled colour attribute, a title within 80 characters and full safety data.
Who ships the orders and who handles returns?
You do. You define delivery services per region with your own despatch window and cut off time, and you pick per returns case whether you send a label, collect yourself, or let the customer keep the goods. Collection on your behalf carries a processing fee based on weight.
When do I get paid?
Payments run in weekly cycles after an escrow period of 30 days. Anything past escrow queues into the next cycle, and an open customer case pauses that order until it is resolved. Bank and identity checks must be complete before your first payout.
What performance is expected from sellers?
At least 98% of items despatched inside your own stated window, and under 1% of ordered items cancelled for missing stock. Late deliveries cost 10% to 30% of the order value, depending on the delay. Accurate stock and honest despatch times are the game.
Can I sell there from outside the United Kingdom?
You need a business that is VAT registered in the UK, and serving Northern Ireland or the Republic of Ireland means economic operator, manufacturer and safety details in every listing. Whether your brand fits here is what the free exploration call answers.
Why go through e-tailize instead of doing it alone?
Because the work is not the connection, it is everything around it. We know what this channel looks for, we prepare and present your case, and the software handles catalogue, translation, listing quality, stock and orders. The fee follows the new revenue you make.
The Range's setup, in plain English.
One e-tailize program covers this retailer and every other channel you open. You pay along with the marketplace revenue we build together, not per product. The Range itself takes commission per sale plus a gateway fee, and nothing monthly.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get you
on The Range.
Book a free exploration call and see where your range has potential and what it could earn. The fee follows the new revenue we create together, so we only win when you win. After this one? Another 200+ marketplaces from the same catalogue.
