Selling on The Range.
The Range is a British home and garden retailer selling online, in its app, by phone and in more than 280 stores. Its marketplace runs on the Mirakl platform, and e-tailize puts your range on it and runs listings, stock and orders.
- Store linked to The Range
- Catalogue imported
- Selling categories mapped
- Delivery services published
- Stock and orders in sync
How do you start selling on The Range?
You sell on The Range with a UK company that matches Companies House, a UK bank account even when your business sits abroad, and product data that meets its content standards. The marketplace runs through the Mirakl platform, managed by e-tailize. We map your range to the right selling categories and keep prices, stock and orders in sync. Whether your brand fits is what the free exploration call answers.
The Range at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | United Kingdom and IrelandOnline, in the app, by phone and in more than 280 stores. Over 200 million visits in 2025. |
|---|---|
| Commission | 11% to 15% of the total sale including deliveryNo monthly plan and no listing fee. 11% on toys and pets, 15% on cooking and clothing. |
| Integration | Through the Mirakl platform, managed by e-tailizeThe marketplace moved off its own system onto Mirakl in March 2026. |
| Fulfilment | You ship, on services you define per regionA Saver service adds two days to your despatch time, Express one. |
| Payouts | Weekly cycles after an escrow period of 30 daysA UK bank account is needed, also from abroad. |
| Product data | One primary selling category per item, colour always filledTitles run to 80 characters, prices in pounds, GTIN optional. |
| Service standards | 98% despatched on time, under 1% cancelled for stockA late delivery costs 10% to 30% of the order value. |
| Program | From EUR 349 per month, the fee follows your new revenueFree exploration call first, cancel any month. |
Six reasons to pair The Range with e-tailize.
Sellers already carry 45% of it
Third party partners make 45% of online sales here, on a site that took over 200 million visits in 2025.
Four ways the listing gets bought
One listing reaches the website, the app, the phone desk and the store network.
We know what this channel looks for
Category structure, imagery, safety data and pricing get shaped up front, not repaired later.
Promises you can actually keep
Regions, despatch windows and cut off times follow your warehouse, which protects your score.
Safety and origin data in the listing
Economic operator, manufacturer and warning text sit in your records, so the Irish zones keep working.
The same base, 200+ marketplaces
Everything prepared here starts the next channel. Expanding stops being a project.
Five steps. ~ A few minutes.
- 1
We build and present your case
We weigh your range, margins and delivery reach, then put your brand forward in this channel's terms.
✓Range assessed✓Category fit mapped✓Case presented - 2
Bring your catalogue into one place
Products, images and attributes move into the PIM once and feed every later channel.
✓Products imported✓Images loaded✓Variants linked - 3
Shape the content to the standards
Titles, colour, safety and origin fields get filled to the letter.
✓Titles within 80 characters✓Colour filled✓Safety data added - 4
Publish delivery, returns and stock
Regions, returns routes and a stock feed that cannot oversell go live together.
✓Regions set✓Returns routes chosen✓Stock feed running - 5
Sell, measure and expand
Orders and payouts land in one dashboard, then the catalogue moves on.
✓Orders flowing✓Margins visible✓Next channel picked
Sell almost anything. Almost.
What sells here
Selling categories run from furniture, lighting and household through garden, DIY and outdoor living to toys, pets, crafts, food and cooking.
What will not get listed
Recalled goods, counterfeits, items missing a required CE or UKCA mark, tobacco, fireworks, blades and adult material are refused. Branded perfume needs written proof that you may distribute it.
Questions sellers ask about The Range.
What does selling on The Range cost?
No monthly selling plan, no listing fee. You pay commission once an item sells, 11% to 15% by selling category, over the total sale including delivery. A garden item at £60 with £5 delivery sits in a 14% category, so £9.10 goes to the retailer. A payment gateway fee applies on top at no published rate.
Does The Range marketplace run on Mirakl?
Yes. The retailer moved its marketplace off its own system onto the Mirakl platform, with the phased move finished in March 2026. That changes the plumbing, not the standards your listings are judged on.
Do my products need a barcode or GTIN?
A GTIN is optional in the product feed and a code is generated when you leave it out. The rest is not: one primary selling category per item, a filled colour attribute, a title within 80 characters and full safety data.
Who ships the orders and who handles returns?
You do. You define delivery services per region with your own despatch window and cut off time, and you pick per returns case whether you send a label, collect yourself, or let the customer keep the goods.
When do I get paid?
Payments run in weekly cycles after an escrow period of 30 days. Anything past escrow queues into the next cycle, and an open customer case pauses that order until it is resolved. Bank and identity checks must be complete before your first payout.
What performance is expected from sellers?
At least 98% of items despatched inside your own stated window, and under 1% of ordered items cancelled for missing stock. Late deliveries cost 10% to 30% of the order value, depending on the delay.
Can I sell there from outside the United Kingdom?
You need a UK company whose details match Companies House, a clear UK VAT position and a UK bank account, also when your business sits abroad. Serving Northern Ireland or the Republic of Ireland adds economic operator, manufacturer and safety details to every listing.
Why go through e-tailize instead of doing it alone?
Because the work is not the connection, it is everything around it. We know what this channel looks for, we present your case, and the software handles catalogue, listing quality, stock and orders. The fee follows your new revenue.
The Range's setup, in plain English.
One e-tailize program covers this retailer and every other channel you open. You pay along with the marketplace revenue we build together, not per product. The Range itself takes commission per sale, and nothing monthly.
The exploration call and the marketplace scan are both free. The program starts at €349 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get you
on The Range.
Book a free exploration call and see where your range has potential and what it could earn. The fee follows the new revenue we create. After this one? Another 200+ marketplaces from the same catalogue.
