Top 30 Marketplaces for Footwear
The top marketplaces for footwear are a mix of global generalists, fashion specialists, and category outlets. The biggest names sellers reach for are Amazon, Walmart, eBay, and Zalando, alongside footwear and fashion specialists such as Spartoo, Sarenza, and ASOS. To sell on any of them you register as a third party seller, meet the platform criteria, upload your product listings, and pay a referral or commission fee on each sale. The right marketplace depends on where your buyers are, what kind of footwear you sell, and how much fulfilment support you want. Below you will find each platform grounded in our research, followed by practical guidance on getting started.
Want to see which of these we already connect to for footwear? You can view every footwear integration we support in one place.
The marketplaces for footwear
See every marketplace integration e-tailize supports.
1. Amazon
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A global ecommerce platform that gives sellers access to millions of customers across many countries. For footwear sellers, Amazon Marketplace is one of the widest reaching options thanks to its presence in numerous markets. You can read more about the pros and cons of selling on Amazon.
2. Walmart
Another large generalist marketplace that draws millions of shoppers each day, Walmart sells footwear from both its own inventory and third party sellers. The appeal for sellers is strong brand recognition, a loyal customer base, and low cost shipping options. Access is gated: you apply for an invitation and need to meet criteria such as a US tax ID, a track record of marketplace or ecommerce success, and competitive pricing. Once approved, you pay a referral fee per item sold that varies by category. For footwear, that referral fee is 15% of the total sales price.
3. Spartoo
Footwear, clothing, and accessories from more than 3,500 brands sit on this French marketplace, founded in 2006. Spartoo carries shoes for women, men, and children plus bags, jewellery, watches, and more. Shoppers get free delivery and returns, a 30 day return policy, and customer service by phone or email, while a premium membership adds free express delivery and 10% off all orders.
4. Sarenza
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Sarenza is a French marketplace, founded in 2005, that sells footwear and accessories almost exclusively. It offers more than 700 brands and 50,000 shoe models for women, men, and children, plus bags, socks, and jewellery. Buyers benefit from free delivery and returns, a 100 day return policy, and customer service by phone, email, or chat. See the pros and cons of selling on Sarenza.
5. Zalando
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One of the largest fashion marketplaces in Europe, Zalando started as a footwear retailer in 2008 and later broadened into wider fashion. It has substantial reach across Europe and especially in Germany, and accounts for 5.0% to 10.0% of ecommerce net sales in the fashion segment. Sellers and shoppers see free shipping and returns, a 100 day return policy, and a loyalty programme called Zalando Plus. Zalando also runs its own private labels. Here are the pros and cons of selling on Zalando.
6. eBay
Founded in the US in 1995, eBay is one of the largest and most diverse marketplaces in the world, now spanning over 190 markets. It sells new and used products across footwear, clothing, electronics, collectibles, art, and more, with auctions, fixed price listings, and buy it now options for sellers. Secure payment methods include PayPal, credit card, and Apple Pay, backed by buyer protection and customer support.
7. Bol.com
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Bol.com is a well known marketplace with more than 40,000 entrepreneurs selling on it and a customer base of over 10 million shoppers. It carries footwear, clothing, accessories, books, electronics, toys, and more. Sellers can use its own fulfilment service, Logistiek via bol.com, which handles storage, packaging, shipping, and customer service. Read the pros and cons of selling on Bol.com.
8. Atlas For Men
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This French retailer specialises in men's shoes and clothing, from casual to smart and from sandals to boots. It carries over 640 brands and 40,350 styles and delivers to many countries in Europe, with free delivery, exchange, and returns and no minimum purchase. More detail in the pros and cons of selling on Atlas For Men.
9. Secret Sales
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Flash sales of designer shoes and fashion at up to 70% off define this UK based marketplace. Secret Sales works with over 1,500 brands, including Adidas, Nike, UGG, and Timberland, and has more than 4 million members. Free delivery applies on orders over £80, with free returns within 14 days. See the pros and cons of selling on Secret Sales.
10. Harvey Nichols
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A luxury department store chain operating in the UK and internationally, Harvey Nichols sells shoes and fashion from prestigious brands such as Balenciaga, Gucci, Valentino, and Jimmy Choo. It offers online shopping, delivery, and returns, along with loyalty rewards and personal shopping assistance. Read the pros and cons of selling on Harvey Nichols.
11. Macy's
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One of the largest and oldest department store chains in the US, Macy's sells shoes and fashion from hundreds of brands, ranging from affordable to high end. It has a strong online presence and offers free shipping on orders over $25, plus free returns by mail or in store. The pros and cons of selling on Macy's go into more detail.
12. Madewell
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A US based retailer selling shoes and fashion for women and men, Madewell is known for its denim but also offers sneakers, sandals, boots, and flats. It runs over 130 stores in the US and ships internationally, with free shipping and returns for loyalty members and exclusive designer collaborations. Read the pros and cons of selling on Madewell.
13. J.Crew
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J.Crew is a US based retailer selling shoes and fashion for women, men, and children, with styles from casual to formal and classic to trendy. It runs over 300 stores across the US and Canada and ships to more than 100 countries, with free shipping on orders over $150 and free returns within 60 days. See the pros and cons of selling on J.Crew.
14. Express
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This US based retailer sells shoes and fashion for women and men, leaning into trendy styles at affordable prices with a focus on dresses, jeans, suits, and accessories. Express runs over 500 stores in the US and Puerto Rico and ships internationally, offering free shipping on orders over $50 and free returns within 60 days. More in the pros and cons of selling on Express.
15. Printemps
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Luxury is the focus at Printemps, a French department store chain selling shoes and fashion from premium brands. It operates 19 stores in France and one in Dubai, with online shopping, delivery, and returns for customers in France, plus a loyalty programme, a personal shopper service, and a tax refund service for international customers. Read the pros and cons of selling on Printemps.
16. TheMarket
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A New Zealand marketplace, TheMarket sells shoes and fashion from local and international brands. It has over 2,000 merchants and 5 million products and delivers nationwide, with free delivery on orders over $45, free returns within 30 days, a rewards programme, and a price match guarantee. See the pros and cons of selling on TheMarket.
17. Stylepit
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This Danish marketplace sells shoes and fashion for women, men, and children, with over 1,000 brands and 100,000 styles. Stylepit ships to 28 countries in Europe and offers free delivery on orders over €59 and free returns within 14 days. The pros and cons of selling on Stylepit cover the rest.
18. Etsy
Etsy specialises in handmade, vintage, and craft products and was founded in the US in 2005. It has grown to over 81 million active buyers and 4.4 million active sellers worldwide, selling footwear, clothing, accessories, jewellery, home decor, and art, including personalised and customised products. Sellers pay a listing fee, a transaction fee, and a payment processing fee, with secure payment methods such as PayPal, credit card, and Klarna.
19. Outletinn
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A Spanish retailer selling shoes and fashion from sports brands and outdoor brands at discounted prices, Outletinn carries over 400 brands and 50,000 products and ships to more than 200 countries. It offers free delivery on orders over €60, free returns within 30 days, and a customer service team available around the clock. Read the pros and cons of selling on Outletinn.
20. Orchestra
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Children and babies are the focus at Orchestra, a French retailer selling shoes and fashion with over 3,500 products. It delivers across many European countries including France, Belgium, Spain, Germany, Italy, Portugal, the Netherlands, and Ireland, with free delivery on orders over €50, free returns within 30 days, and a club membership offering discounts. See the pros and cons of selling on Orchestra.
21. BrandAlley
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BrandAlley is a UK based marketplace running flash sales of designer shoes and fashion at up to 80% off. It works with over 500 brands, including Michael Kors, Ted Baker, UGG, and Hunter, and has more than 4 million members, with free delivery on orders over £60 and free returns within 14 days. Read the pros and cons of selling on BrandAlley.
22. Dressinn
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This Spanish retailer sells shoes and fashion from casual brands and urban brands at low prices, with over 700 brands and 200,000 products. Dressinn ships to more than 200 countries and offers free delivery on orders over €60, free returns within 30 days, and round the clock customer service. See the pros and cons of selling on Dressinn.
23. Courir
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Sneaker lovers are the audience for Courir, a French retailer with over 100 brands and 10,000 products. It delivers across many European countries and offers free delivery on orders over €60, free returns within 30 days, a loyalty programme, and a gift card service. Read the pros and cons of selling on Courir.
24. Waveinn
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Built for water sports enthusiasts, Waveinn is a Spanish retailer selling shoes and fashion with over 400 brands and 100,000 products. It ships to more than 200 countries and offers free delivery on orders over €60, free returns within 30 days, and a customer service team available around the clock. See the pros and cons of selling on Waveinn.
25. Trekkinn
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Hiking and outdoor activities are the focus at Trekkinn, a Spanish retailer with over 700 brands and 300,000 products. It ships to more than 200 countries with free delivery on orders over €60, free returns within 30 days, and around the clock customer service. Read the pros and cons of selling on Trekkinn.
26. Runnerinn
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Running and fitness define Runnerinn, a Spanish retailer carrying over 400 brands and 150,000 products. It ships to more than 200 countries and offers free delivery on orders over €60, free returns within 30 days, and round the clock customer service. See the pros and cons of selling on Runnerinn.
27. Goalinn
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Aimed at soccer and football fans, Goalinn is a Spanish retailer with over 300 brands and 50,000 products. It ships to more than 200 countries and offers free delivery on orders over €60, free returns within 30 days, and a customer service team available around the clock. Read the pros and cons of selling on Goalinn.
28. ASOS
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Founded in the UK in 2000, ASOS focuses on fashion and beauty and has become one of the leading online retailers in Europe and the US. It sells footwear, clothing, accessories, and cosmetics from over 850 brands plus its own label, with free delivery and returns, a 28 day return policy, and payment options such as credit card, PayPal, Apple Pay, and Klarna. See the pros and cons of selling on ASOS.
29. Shoebacca
Sports and casual wear sit at the heart of Shoebacca, a US marketplace founded in 2002. It sells shoes for women, men, and children plus clothing and accessories from over 200 brands such as Adidas, Asics, New Balance, Saucony, and Timberland. Shoebacca offers free shipping and returns, a 365 day return policy, customer service by phone, email, or chat, and a rewards programme called Shoefan Rewards.
30. OnBuy
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OnBuy is a UK marketplace founded in 2016 that sells footwear, clothing, electronics, home, garden, and more. It offers shoes for women, men, and children across millions of products from thousands of sellers, with secure payment methods such as PayPal, credit card, and Apple Pay, buyer protection, and a loyalty programme called OnBuy Points.
How do you choose the right footwear marketplace?
Start with where your buyers already shop and what kind of footwear you sell. Generalists like Amazon, Walmart, eBay, and OnBuy give you broad reach across many categories, which suits everyday and volume driven ranges. Fashion and footwear specialists like Zalando, Spartoo, Sarenza, and ASOS put your shoes in front of an audience that came looking for them. If your range is built around a sport or activity, the niche outlets fit naturally: Runnerinn for running, Trekkinn for hiking, Goalinn for football, and Waveinn for water sports. Match the platform to your product first, then weigh fees, fulfilment, and the markets each one covers.
How do you get started as a seller?
In most cases you register as a third party seller, agree to the platform terms, and create your product listings. Several marketplaces gate access or set requirements: Walmart, for example, asks for an invitation, a US tax ID, and a record of marketplace or ecommerce success before approving you, then charges a 15% referral fee on footwear. Marketplaces like Etsy charge listing, transaction, and payment processing fees, so read each fee structure before you commit. Some platforms also offer fulfilment, such as Bol.com with Logistiek via bol.com, which can take storage, packing, and shipping off your plate.
How can e-tailize help you sell on these marketplaces?
We connect your catalogue to marketplaces you cannot easily reach on your own, then manage your listings, stock, and orders from one place. The starting point is a free marketplace scan: we look at your products and tell you which marketplaces fit and where the room to grow is. Connecting to marketplaces you already sell on stays free, and you only pay once we open a new marketplace for you and it actually starts working. There is no long form to fill in to begin; you can simply chat with us first and see what makes sense for your footwear range.
Frequently asked questions
- Which footwear marketplaces have the widest reach?
- The broadest reaching options are the global generalists. Amazon operates across many countries and puts your footwear in front of millions of customers, eBay spans over 190 markets, and Walmart draws millions of shoppers a day. For fashion specifically, Zalando has substantial reach across Europe and especially Germany.
- What does it cost to sell footwear on these marketplaces?
- Fees vary by platform. Walmart charges a 15% referral fee on footwear once you are approved. Etsy charges a listing fee, a transaction fee, and a payment processing fee per sale. Most marketplaces publish their fee structure, so check it for each one before you list.
- Are there marketplaces focused on a specific type of footwear?
- Yes. Several Spanish outlets specialise by activity: Runnerinn for running and fitness, Trekkinn for hiking and outdoor, Goalinn for football, and Waveinn for water sports. Courir focuses on sneakers, Orchestra on children and babies, and Spartoo and Sarenza are dedicated footwear and fashion marketplaces.
- Do any of these marketplaces handle fulfilment for sellers?
- Some do. Bol.com offers its own fulfilment service, Logistiek via bol.com, which handles storage, packaging, shipping, and customer service. Many of the specialist retailers also provide free delivery and returns to shoppers, though the seller terms differ by platform, so confirm the details when you apply.
- How do I start selling on a footwear marketplace?
- You typically register as a third party seller, accept the platform terms, and upload your product listings. Some platforms gate access: Walmart requires an invitation, a US tax ID, and a record of marketplace or ecommerce success. Once approved, you list your footwear and pay the referral or commission fee on each sale.