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Selling on Goalinn

Interested in selling via Goalinn? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell through Goalinn?

Goalinn is a renowned online platform that offers a wide range of sports products for sale. With a strong presence in the market, Goalinn has established itself as a reliable destination for athletes and sports enthusiasts to purchase their desired equipment. Over the years, Goalinn has built a solid reputation for providing high-quality products from leading brands at competitive prices. With a focus on customer satisfaction, Goalinn has successfully catered to the needs of countless customers worldwide.

Advantages of selling through Goalinn via e-tailize

  • Wide range of products for different sports.
  • Competitive prices and frequent discounts.
  • User-friendly website for easy navigation.
  • Secure payment options for customer convenience.
  • Fast and reliable shipping services.
  • Excellent customer service and support.
  • Trusted and reputable online retailer.
  • International shipping available for global customers.

Fully integrate Goalinn with your systems

Do you want to manage Goalinn and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on Goalinn?
Step 1
Register your business

To sell on Goalinn, you need to have a registered business. Ensure that you have all the necessary legal requirements and documentation in place before proceeding to the next step.

Step 2
Create an account on Goalinn

Once your business is registered, you need to create an account on Goalinn. This will allow you to access the marketplace and start selling your products.

Step 3
Set up an e-tailize account

To effectively manage your sales on Goalinn, it is recommended to create an e-tailize account. This platform will help you streamline your product listings, inventory management, and order processing.

Step 4
Upload your products using e-tailize

With your e-tailize account, you can easily upload all your products to Goalinn and other marketplaces you wish to sell on. This will ensure that your products are visible to potential customers and increase your chances of making sales.

Step 5
Optimize and monetize with e-tailize

Utilize the ‘Analyze’ and ‘Advertize’ modules provided by e-tailize to optimize your product listings and maximize your sales potential. These tools will help you analyze customer behavior, identify trends, and advertise your products effectively.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Goalinn. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Goalinn under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Goalinn. In addition, you have immediately arranged your order management and stock synchronization.

What categories do you have through Goalinn

On Goalinn, you can sell products in the following main categories:

  • Football
  • Indoor Football
  • Goalkeeper
  • Team Sports
  • Fitness
  • Accessories
  • Electronics
  • Kids
  • Men’s and Women’s Clothing
  • Shoes
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured in 'het koopblok' or the Buy Box. That's because this partner has the best offer in terms of price, delivery time, and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box. Goalinn can utilize this strategy to secure the Buy Box and increase sales.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet Goalinn's terms of service. Below this block you can find some of the conditions Goalinn will measure.

The costs & conditions

As a seller on Goalinn, there are certain fees and commissions that you need to be aware of. When you make a sale, Goalinn charges a commission fee based on the total value of the transaction. Additionally, there might be other fees associated with payment processing or advertising services. It is important to carefully review the fee structure provided by Goalinn to understand the exact costs involved in selling on their platform.

Selling conditions on Goalinn include:

  • Time for returns: Goalinn typically allows customers to return products within a specified timeframe, which may vary depending on the type of product. It is important to be aware of these return policies and be prepared to handle any returns or exchanges promptly.
  • Delivered on time percentage: Goalinn expects sellers to maintain a high percentage of on-time deliveries. This means ensuring that orders are processed and shipped within the specified timeframe to meet customer expectations.
  • Responsiveness to customer questions: Sellers are expected to promptly respond to customer inquiries and provide assistance as needed. Quick and helpful responses can greatly enhance the customer experience and increase the likelihood of positive reviews and repeat business.
  • Maximum delivery time: Goalinn sets a maximum delivery time for orders, which sellers must adhere to. It is crucial to ensure that products are shipped and delivered within the specified timeframe to avoid any penalties or negative impact on seller ratings.
  • Product quality and accuracy: Sellers are responsible for ensuring that the products listed on Goalinn are of high quality and accurately described. Providing accurate product information, including detailed descriptions and clear images, is essential to meet customer expectations and minimize returns or disputes.
  • Compliance with policies and regulations: Sellers must comply with all the policies and regulations set by Goalinn, including those related to product authenticity, intellectual property rights, and prohibited items. Failure to comply with these policies can result in penalties or account suspension.

Learn how to sell on Goalinn

To learn how to sell on Goalinn, you can follow these steps:

  • Research the platform: Familiarize yourself with Goalinn by visiting their website and understanding how the platform works. Take note of the types of products they sell and the target audience they cater to.
  • Create an account: Sign up for an account on Goalinn as a seller. Provide all the necessary information and complete the registration process.
  • Understand the selling process: Once you have your account set up, explore the seller dashboard and understand how to list products, manage inventory, and handle orders. Familiarize yourself with the platform’s policies and guidelines for sellers.
  • List your products: Start by listing your products on Goalinn. Provide accurate and detailed descriptions, high-quality images, and competitive pricing. Ensure that your listings are optimized with relevant keywords to improve visibility.
  • Optimize your listings: Learn about search engine optimization (SEO) techniques to improve the visibility of your products on Goalinn. Use relevant keywords, write compelling product descriptions, and include high-quality images to attract potential buyers.
  • Provide excellent customer service: Respond promptly to customer inquiries and provide accurate information about your products. Aim to deliver exceptional customer service to build trust and encourage positive reviews.
  • Promote your products: Utilize Goalinn’s marketing tools and features to promote your products. Take advantage of social media platforms, email marketing, and other advertising channels to reach a wider audience.
  • Monitor and analyze performance: Regularly monitor your sales performance, customer feedback, and reviews. Analyze the data to identify areas for improvement and make necessary adjustments to your selling strategy.
  • Stay updated: Keep yourself updated with the latest trends, market demands, and competitor analysis. Continuously improve your product offerings and adapt to changes in the market.
  • Seek support and guidance: If you encounter any difficulties or have questions, reach out to Goalinn’s customer support or consult their seller resources for assistance. Additionally, you can join online communities or forums to connect with experienced sellers and learn from their experiences.


In conclusion, selling on Goalinn can be a lucrative opportunity for businesses looking to expand their reach and maximize their sales potential. With a wide range of products for diverse customer needs, competitive prices, a convenient online platform, secure payment options, fast and reliable shipping, excellent customer service, and regular discounts and promotions, Goalinn has established itself as a trusted marketplace. However, to effectively manage your products and sales on Goalinn, utilizing e-tailize can be highly beneficial. e-tailize offers functionalities such as centralized order and inventory management, a full PIM system specifically designed for marketplaces, easy product posting, integration with fulfillment software and CMS platforms, and analytical tools to optimize product listings and run targeted advertising campaigns. By integrating Xtremeinn with e-tailize, sellers can streamline their operations and ensure a seamless selling experience. It is important to carefully follow the steps outlined, understand the selling conditions, and provide excellent customer service to maintain a positive selling experience on Goalinn.

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Ricardo Rubino
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