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Selling on Waveinn

Interested in selling via Waveinn? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell through Waveinn?

Waveinn is a reputable online platform that offers a wide range of products for sale. With a rich history in the industry, Waveinn has established itself as a reliable destination for buyers and sellers alike. Their commitment to quality and customer satisfaction has earned them a loyal customer base over the years. Whether you are looking to sell fishing gear, boating accessories, or any other maritime products, Waveinn provides a convenient and trustworthy platform to reach potential customers and grow your business.

Advantages of selling through Waveinn via e-tailize

  • Wide range of products for diverse customer needs.
  • Competitive prices for cost-effective shopping experience.
  • User-friendly website for easy navigation and purchasing.
  • Secure payment options for customer peace of mind.
  • Fast and reliable shipping for timely delivery.
  • Excellent customer service for prompt assistance and support.
  • Loyalty program for rewarding frequent buyers.
  • Trusted brand with positive customer reviews.

Fully integrate Waveinn with your systems

Do you want to manage Waveinn and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on Waveinn?
Step 1
Register your business

To sell on Waveinn, you need to have a registered business. Ensure that you have all the necessary legal requirements and documentation in place before proceeding.

Step 2
Create an account on Waveinn

Once your business is registered, you need to create an account on Waveinn. This will allow you to access the marketplace and start selling your products.

Step 3
Set up an e-tailize account

To effectively manage your sales on Waveinn, it is recommended to create an e-tailize account. This platform will help you streamline your product listings, inventory management, and order processing.

Step 4
Upload your products using e-tailize

With your e-tailize account, you can easily upload all your products to Waveinn and other marketplaces you wish to sell on. This will ensure that your inventory is synchronized across multiple platforms.

Step 5
Optimize and monetize with e-tailize

Utilize the ‘Analyze’ and ‘Advertize’ modules provided by e-tailize to optimize your product listings and maximize your sales potential on Waveinn. These tools will help you analyze customer behavior and create effective advertising campaigns.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Waveinn. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Waveinn under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Waveinn. In addition, you have immediately arranged your order management and stock synchronization.

What categories do you have through Waveinn

On Waveinn, you can sell products in the following main categories:

  • Fishing
  • Boats and motors
  • Nautical equipment
  • Outdoor
  • Sailing
  • Swimming
  • Electronics
  • Water sports
  • Clothing and accessories
  • Maintenance and cleaning
The Buy Box
The Buy Box
When several partners offer the same product, one of the partners is featured in 'het koopblok' or the Buy Box. That's because this partner has the best offer in terms of price, delivery time, and service. Most sales are made through the Buy Box. So it is essential to win this. A common tactic to always win the Buy Box is to set up your own brand with unique EANs. If you are the only provider of a product, you will always win the Buy Box. Waveinn should strive to win the Buy Box by ensuring competitive pricing, fast delivery, and excellent customer service. By integrating these factors into their business strategy, Waveinn can increase their chances of being featured in the Buy Box and attract more sales.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet Waveinn's terms of service. Below this block you can find some of the conditions Waveinn will measure.

The costs & conditions

As a seller on Waveinn, there are certain fees and commissions that you need to be aware of. Waveinn charges a commission fee on each sale made through their platform, which is a percentage of the total transaction value. Additionally, there might be other fees associated with specific services or features offered by Waveinn, such as premium listings or advertising options. It is important to carefully review and understand these fees before listing your products on the platform.

Selling conditions on Waveinn include:

  • Time for returns: Waveinn provides a return policy for customers, allowing them to return products within a specified timeframe. It is important for sellers to be aware of this timeframe and ensure that they can accommodate returns if necessary.
  • Delivered on time percentage: Waveinn expects sellers to meet certain delivery standards, ensuring that products are shipped and delivered to customers within the agreed-upon timeframe. Sellers should strive to maintain a high delivered on time percentage to provide a positive customer experience.
  • Responsiveness to customer questions: Sellers on Waveinn are expected to promptly respond to customer inquiries and provide assistance when needed. It is important to address customer questions and concerns in a timely manner to maintain a good reputation and customer satisfaction.
  • Maximum delivery time: Waveinn sets a maximum delivery time for sellers, which is the maximum allowable time it should take for a product to be delivered to the customer. Sellers should ensure that they can meet this timeframe to avoid any issues or penalties.
  • Other conditions: Waveinn may have additional selling conditions or requirements that sellers need to adhere to, such as product quality standards, accurate product descriptions, and compliance with applicable laws and regulations. It is important for sellers to familiarize themselves with these conditions to ensure a smooth selling experience on Waveinn.

Learn how to sell on Waveinn

To learn how to sell on Waveinn, you can follow these steps:

  • Visit the Waveinn website: Go to the Waveinn website ( and familiarize yourself with the platform. Understand the types of products they sell and the target audience.
  • Create an account: Sign up for an account on Waveinn. Provide the necessary information and complete the registration process.
  • Research the market: Conduct market research to understand the demand for the products you want to sell on Waveinn. Identify popular products, trends, and competitive pricing.
  • Source products: Find reliable suppliers or manufacturers who can provide you with the products you want to sell. Ensure that the products meet quality standards and can be offered at competitive prices.
  • List your products: Once you have sourced your products, list them on Waveinn. Provide detailed and accurate descriptions, high-quality images, and competitive pricing. Make sure to highlight any unique selling points or features of the products.
  • Optimize your listings: Use relevant keywords in your product titles and descriptions to improve visibility in search results. Include all necessary product details, such as size, color, material, etc.
  • Manage inventory: Keep track of your inventory levels and update your listings accordingly. Ensure that you have enough stock to fulfill orders promptly.
  • Provide excellent customer service: Respond to customer inquiries and messages promptly and professionally. Address any concerns or issues raised by customers in a timely manner. Aim to provide a positive buying experience to encourage repeat business.
  • Fulfill orders: Once you receive orders, ensure that you package and ship the products securely and promptly. Provide tracking information to customers and keep them updated on the status of their orders.
  • Monitor performance: Regularly review your sales performance on Waveinn. Analyze sales data, customer feedback, and ratings to identify areas for improvement and make necessary adjustments to your selling strategy.
  • Continuously optimize: Stay updated with market trends, customer preferences, and competitor activities. Continuously optimize your product listings, pricing, and marketing strategies to maximize sales on Waveinn.


In conclusion, selling on Waveinn can be a lucrative opportunity for businesses in the swimming, boating, and outdoor industries. With a wide range of product categories and a strong reputation in the market, Waveinn offers a trusted platform for sellers to reach a large customer base. By integrating with e-tailize, sellers can streamline their inventory management and optimize their selling process across multiple marketplaces. However, it is important for sellers to have a good understanding of the market, meet Waveinn’s selling conditions, and provide excellent customer service to succeed on the platform. With careful planning, attention to detail, and continuous optimization, sellers can maximize their sales potential on Waveinn and attract more customers.

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Ricardo Rubino
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