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Selling on Runnerinn

Interested in selling via Runnerinn? Then you’ve come to the right place. In the table of contents below you can see (and click on) what we will cover in this article.

Why sell through Runnerinn?

Runnerinn is a renowned online platform that offers a wide range of products for running enthusiasts. With a strong presence in the market, Runnerinn has established itself as a trusted destination for selling running gear and accessories. Their extensive selection caters to the diverse needs of runners, ensuring that they can find the perfect products to enhance their performance. Runnerinn’s success can be attributed to their years of experience and expertise in the industry, as they have been serving customers since their inception. Their commitment to quality and customer satisfaction has made them a preferred choice among runners worldwide.

Advantages of selling through Runnerinn via e-tailize

  • Wide range of products for all types of runners.
  • Competitive prices and frequent discounts.
  • Convenient online shopping experience.
  • Fast and reliable shipping options.
  • Excellent customer service and support.
  • Trusted and reputable brand in the running industry.
  • Easy returns and hassle-free refund policy.
  • Access to exclusive deals and promotions.

Fully integrate Runnerinn with your systems

Do you want to manage Runnerinn and any future or current marketplaces in one place? At e-tailize you can accommodate the following functionalities:

  • Sell ​​on marketplaces across Europe (over 100 integrations)
  • Centralized order management (automatic & manual)
  • Centralized inventory management
  • Full PIM system specifically designed for marketplaces
  • Easily place products on marketplaces from one screen
  • Integration with all kinds of fulfillment software (e.g. MyParcel or Picqer)
  • Connection with the well-known CMS platforms (Shopify, WooCommerce and more)
How do you sell on Runnerinn?
Step 1
Register your business

To sell on Runnerinn, you need to have a registered business. Ensure that you have all the necessary legal requirements and documentation in place before proceeding to the next step.

Step 2
Create an account on Runnerinn

Once your business is registered, you need to create an account on Runnerinn. This will allow you to access the marketplace and start selling your products.

Step 3
Set up an e-tailize account

To effectively manage your inventory and sales on Runnerinn, it is recommended to create an e-tailize account. This platform will help you streamline your product listings, inventory management, and order processing.

Step 4
Upload your products using e-tailize

With your e-tailize account, you can easily upload all your products to Runnerinn and other marketplaces you wish to sell on. This will ensure that your products are visible to potential customers and increase your chances of making sales.

Step 5
Optimize and monetize with e-tailize

Utilize the ‘Analyze’ and ‘Advertize’ modules provided by e-tailize to optimize your product listings and maximize your sales potential. These tools will help you analyze customer behavior, optimize pricing, and advertise your products effectively.

Possible Problems and Challenges

Knowledge | Quite a bit of knowledge is needed to be able to compete well with current sellers on Runnerinn. That’s where an analytical tool like e-tailize can help you. Our dashboard gives you the insights and pointers you need to take the fight.

Errors | It is important that you as a seller keep your performance score as high as possible. Stable stock synchronization and reliable order forwarding are therefore critical. In addition, you also want to be able to efficiently process a high number of returns. With a tool like e-tailize you can be sure that there are no (synchronization) errors between your marketplaces, webshop(s), fulfillment parties, and the PIM system.

Scaling | When you have Runnerinn under control, you want to expand the number of channels – and thus your reach. If you import your products into a PIM system, you can also upload the products to other marketplaces in addition to Runnerinn. In addition, you have immediately arranged your order management and stock synchronization.

What categories do you have through Swiminn

On Runnerinn, the main categories you can sell products are:

  • Running
  • Fitness
  • Triathlon
  • Electronics
  • Nutrition
  • Outdoor
  • Accessories
  • Men’s and Women’s Clothing
  • Kids
  • Sale
The Buy Box
The Buy Box
When several partners offer the same product, Runnerinn is featured in 'het koopblok' or the Buy Box. That's because Runnerinn has the best offer in terms of price, delivery time, and service. Most sales are made through the Buy Box. So it is essential for Runnerinn to win this. A common tactic for Runnerinn to always win the Buy Box is to set up their own brand with unique EANs. If Runnerinn is the only provider of a product, they will always win the Buy Box.

Seller Rating
Seller Rating
Your ability to get a high score on the 'service' aspect (named in the Buy Box section) depends entirely on your Seller Rating. Your Seller Rating is determined based on how well you meet Runnerinn's terms of service. Below this block you can find some of the conditions Runnerinn will measure.

The costs & conditions

As a seller on Runnerinn, there are certain fees and commissions that you need to be aware of. Runnerinn charges a commission fee on each sale made through their platform, which is a percentage of the total transaction value. Additionally, there might be other fees associated with services like advertising or premium listings to enhance your product visibility. It is important to carefully review and understand the fee structure before starting to sell on Runnerinn.

Selling conditions on Runnerinn:

  • Time for returns: Runnerinn offers a return period of 30 days for customers, during which they can request a refund or exchange for eligible products.
  • Delivered on time percentage: Sellers are expected to maintain a high level of on-time deliveries to ensure customer satisfaction. Runnerinn may have specific guidelines or targets for this metric.
  • Customer question response time: Prompt and efficient customer service is crucial on Runnerinn. Sellers are expected to respond to customer inquiries and questions within a specified timeframe, typically within 24 hours
  • Maximum delivery time: Runnerinn may have a maximum allowed delivery time for sellers to ensure timely order fulfillment. This timeframe can vary depending on the location and shipping method chosen by the customer.
  • Product quality and accuracy: Sellers are responsible for ensuring that the products listed on Runnerinn are of high quality and accurately described. Any discrepancies or issues with the product can lead to customer dissatisfaction and potential penalties.

Learn how to sell on Runnerinn

To learn how to sell on Runnerinn, you can follow these steps:

  • Research the platform: Visit the Runnerinn website and familiarize yourself with the platform. Understand the types of products they sell, their target audience, and their selling policies.
  • Create an account: Sign up for a seller account on Runnerinn. Provide the necessary information and complete the registration process.
  • Understand the selling process: Read through the seller guidelines and policies provided by Runnerinn. Understand how the selling process works, including product listing, pricing, shipping, and customer service.
  • Prepare your products: Ensure that you have high-quality products to sell on Runnerinn. Make sure they meet the platform’s standards and are relevant to the target audience. Take clear and attractive product photos and write detailed descriptions.
  • List your products: Use the seller dashboard on Runnerinn to list your products. Provide accurate and detailed information about each product, including specifications, sizes, colors, and any other relevant details.
  • Set competitive prices: Research the market and set competitive prices for your products. Consider factors such as product quality, brand reputation, and competitor pricing. Ensure that your prices are attractive to potential buyers.
  • Manage inventory: Keep track of your inventory levels and update your listings accordingly. Ensure that you have sufficient stock to fulfill orders promptly.
  • Provide excellent customer service: Respond to customer inquiries and messages promptly and professionally. Address any concerns or issues raised by customers in a timely manner. Provide accurate and helpful information to potential buyers.
  • Process orders and shipping: Once you receive an order, process it promptly and accurately. Follow Runnerinn’s guidelines for packaging and shipping. Provide tracking information to customers and ensure that orders are delivered on time.
  • Monitor performance and optimize: Regularly review your sales performance on Runnerinn. Analyze customer feedback, ratings, and reviews. Use this information to improve your products, customer service, and overall selling experience.


In conclusion, selling on Bikeinn provides a reliable and reputable platform for sellers to connect with potential buyers and ensure a seamless selling experience. With a wide range of bike products, competitive prices, convenient online platform, fast shipping services, excellent customer service, and regular promotions, Bikeinn offers a comprehensive solution for selling bicycles and related accessories. However, to effectively manage sales on Bikeinn and other marketplaces, integrating with e-tailize can be highly beneficial. e-tailize offers functionalities such as centralized order and inventory management, a full PIM system, easy product posting, integration with fulfillment software, and connection with CMS platforms. This integration can help sellers streamline their operations, optimize product listings, and maximize their sales potential.

Need more information?

Contact me!

Ricardo Rubino
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