Top 30 Marketplaces for Crafts and DIY
The leading marketplaces for crafts and DIY split into two worlds: handmade and creative goods sell best on platforms like Etsy, Folksy, and Creavea, while DIY, home improvement, and gardening products move through specialists such as ManoMano, Leroy Merlin, and Hornbach. Generalists like Amazon add enormous reach across both. To start selling, you create a seller account, list your products with clear photos and descriptions, and accept each platform's fee model, which can be a listing fee, a commission on every sale, a subscription, or a print on demand base price. The right choice depends on what you make, where your buyers are, and how much of the logistics you want to handle yourself. Below you will find each marketplace in this guide, what it sells, and where it operates.
Marketplaces for crafts and DIY
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Amazon
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Amazon is the broadest option here. It is the world's largest online retailer and marketplace, operating in over 200 countries including 28 European ones, with a catalogue that spans books, electronics, fashion, home, and far more. It has over 300 million customers and 9.7 million sellers worldwide. For crafts and DIY sellers, the appeal is scale and the ability to put your products in front of an audience that is already shopping.
Etsy
For handmade, vintage, and craft supplies, Etsy is the reference point. It has a global community with over 90 million active buyers and 4.7 million active sellers, trading jewellery, clothing, home decor, and art. Fees include a listing charge of 0.17 euro for a four month listing, a 5 percent transaction fee, and a 4 percent plus 0.30 euro payment processing fee when an item sells, with a 12 to 15 percent Offsite Ads fee for sales through Etsy's ad network. Etsy also provides marketing, analytics, and educational resources for sellers.
ManoMano
ManoMano is a European specialist in home improvement, gardening, and DIY. It is present in six countries: France, Germany, Italy, Spain, Belgium, and the UK, with over 10 million products and 5,000 sellers. Commission runs from 5 to 15 percent depending on category and country, and ManoMano supports sellers with marketing, customer service, and logistics.
Leroy Merlin
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A French home improvement and DIY retailer, Leroy Merlin operates across 13 European countries: France, Spain, Italy, Portugal, Greece, Poland, Romania, Russia, Ukraine, Cyprus, Turkey, Slovakia, and Croatia. Its range covers building and renovation through to decoration and gardening, with over 400,000 products and 1,500 brands. Commission sits between 10 and 15 percent depending on category and country, alongside marketing, customer service, and logistics support.
Hornbach
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Hornbach is a German DIY and home improvement marketplace active in nine European countries: Germany, Austria, Switzerland, the Netherlands, Sweden, Romania, the Czech Republic, Slovakia, and Luxembourg. It covers gardening, building, renovation, and decoration, plus services such as installation, delivery, and rental. It has over 23 million customers and 160 stores, with a strong brand and an omnichannel approach that sellers can lean on.
Brico Cash
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Catering mainly to professionals, Brico Cash is a French DIY and home improvement marketplace operating in France and Belgium. It sells building, renovation, and decoration products and offers services such as delivery, cutting, and drilling. With over 40 stores, its draw for sellers is low prices, fast service, and a professional customer base.
Brico Privé
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Brico Privé runs flash sales on DIY, home improvement, and gardening products in France, with exclusive deals on branded goods discounted by up to 80 percent. It has over 10 million members and 2,000 partner brands. For sellers, the value lies in high conversion, loyal customers, and active marketing campaigns.
Brico
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Brico is a Belgian DIY and home improvement marketplace covering Belgium and Luxembourg. Its range spans DIY, decoration, construction, and gardening, with services including installation, delivery, and rental. It has over 140 stores and a strong market position built on customer loyalty and an omnichannel strategy.
Bricomarché
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Bricomarché is a French DIY and home improvement marketplace operating in six European countries: France, Poland, Portugal, Spain, Romania, and Hungary. It sells DIY, decoration, construction, and gardening products, with services such as installation, delivery, and financing. With over 650 stores across Europe, it offers sellers local presence, competitive prices, and personalised advice.
BHV
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BHV is a French department store and marketplace operating in France and Lebanon. Its assortment runs across fashion, beauty, home, and leisure, supported by services such as personal shopping, gift cards, and loyalty programmes. The premium positioning and a loyal customer base are what sellers tend to value here.
Bunnings
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Bunnings Warehouse is an Australian home improvement and outdoor living marketplace trading in Australia, New Zealand, and the UK. It covers DIY, gardening, outdoor living, and trade, plus installation, delivery, and workshops. It has over 370 stores, with market leadership, low prices, and community engagement as the main attractions for sellers.
Fnac
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Fnac is a French cultural and entertainment marketplace with a presence in 12 European countries including France, Spain, Portugal, Belgium, Switzerland, Luxembourg, Monaco, Andorra, Italy, Greece, Turkey, and Morocco. Its catalogue spans books, music, movies, games, electronics, and toys, with services such as ticketing and streaming. Strong brand awareness and a large, loyal customer base give sellers a solid platform.
TheMarket
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TheMarket is a New Zealand online shopping marketplace serving New Zealand and Australia. It carries fashion, beauty, home, sports, and electronics from over 2,000 local and international brands, with over 1.5 million customers. Fast and free delivery, easy returns, and customer rewards are part of the offer for sellers.
Outletinn
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A Spanish outlet marketplace, Outletinn reaches 220 countries including Spain, France, Italy, Germany, and the UK. It sells discounted fashion, sports, and outdoor products from over 1,000 brands, with over 2 million customers. Low prices and global reach are the headline benefits for sellers.
Waveinn
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Waveinn is the niche option for fishing and nautical goods. This Spanish marketplace covers fishing, boating, sailing, and diving products from over 700 brands and ships to 220 countries including Spain, France, Italy, Germany, and the UK. Its focused audience and global delivery reach make it worth considering for relevant ranges.
Kidinn
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Kidinn is a Spanish marketplace dedicated to children's products, from kids' fashion and sports to outdoor gear and toys, across more than 500 brands. It operates in 220 countries including Spain, France, Italy, Germany, and the UK. For sellers in this category, the draw is a sizeable market paired with broad international reach.
Vente Unique
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Specialising in furniture and home products, Vente Unique is a French marketplace selling for the living room, bedroom, kitchen, bathroom, and garden at discounted prices. It operates in 11 European countries: France, Germany, Spain, Italy, Belgium, Luxembourg, Switzerland, Austria, the Netherlands, Portugal, and Poland. Low prices and loyal customers are what sellers gain access to.
Debenhams
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Debenhams is a British online department store and marketplace operating in the United Kingdom and Ireland. It carries fashion, beauty, home, and gifts.
Pandacola
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Pandacola is a French marketplace for personalised products and goodies for many occasions, with a catalogue that includes tote bags, hats, tees, headphones, and more. It has free delivery within metropolitan France and strong Google reviews. Its original concept, loyal customers, and active marketing are the selling points for partners.
Creavea
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For DIY and creative hobbies, Creavea is a strong fit. This French marketplace sells beads, fabrics, paints, papers, stickers, and stamps, and publishes tutorials, ideas, and tips for creative projects. With over 15 years of experience and delivery to 220 countries, it offers a focused niche and a loyal customer base.
Ripley
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Ripley is a Chilean marketplace spanning fashion, beauty, home, and entertainment, with clothing, cosmetics, furniture, appliances, and electronics. It also provides delivery, installation, warranty, and financing. It has over 70 stores and 6 million customers across Chile and Peru, with market leadership and competitive prices behind its appeal.
Maisons du Monde
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A French home decor and furniture retailer, Maisons du Monde operates in 11 European countries: France, Germany, Italy, Spain, the UK, Belgium, Luxembourg, Switzerland, Austria, the Netherlands, and Portugal. Its range runs from furniture and lighting to textiles and accessories, with over 20,000 products. Commission sits between 15 and 20 percent depending on category and country, with marketing, customer service, and logistics support included.
Home24
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Home24 is a German furniture and home decor retailer active in eight European countries: Germany, France, Italy, Spain, the UK, the Netherlands, Austria, and Switzerland. It sells everything from sofas and beds to lamps and rugs, with over 100,000 products and 800 brands. Commission ranges from 15 to 25 percent depending on category and country, alongside marketing, customer service, and logistics support.
Wayfair
Based in the United States, Wayfair is a furniture and home decor retailer that operates in five European countries: Germany, the UK, Ireland, France, and Italy. It has over 14 million products and 11,000 brands across furniture, lighting, textiles, and accessories. Commission runs from 12 to 20 percent depending on category and country, with marketing, customer service, and logistics support available.
Spreadshirt
Spreadshirt is a German print on demand marketplace for personalised clothing, accessories, and gifts, available in 18 European countries from Germany and France to the Nordics and central Europe. It covers products such as tees, hoodies, mugs, and phone cases. Rather than a commission, Spreadshirt charges a base price per product that covers production and shipping, and you set your own margin on top. A design tool, shop system, and partner programme support sellers.
Helloprint
Helloprint is a Dutch print on demand marketplace focused on business and promotional products, available in 11 European countries including the Netherlands, Belgium, France, Germany, the UK, Ireland, Spain, Italy, Portugal, Sweden, and Denmark. It sells flyers, banners, pens, and stickers, with over 5,000 products and 3 million customers. Like other print on demand platforms, it uses a base price model and lets sellers set their own margin, supported by a design tool, shop system, and partner programme.
Qwertee
Qwertee is an Irish marketplace built around limited edition and print on demand tees, hoodies, and posters. It is available across 24 European countries, including Ireland, the UK, France, Germany, Italy, and Spain. If you design wearable graphics, its limited drop model is a distinctive fit.
Depop
Depop is a UK based marketplace for vintage and second hand clothing, accessories, and art, available in 10 European countries: the UK, Ireland, France, Germany, Italy, Spain, the Netherlands, Belgium, Sweden, and Denmark. It has over 30 million users and 21 million items. Depop charges a 10 percent commission when an item sells, plus a 2.9 percent plus 0.35 euro payment processing fee for EU sellers, and gives sellers tools to build and run their shop.
DaWanda
DaWanda is a German marketplace for handmade, unique, and personalised products, listed across six European countries: Germany, France, Italy, Spain, Poland, and the UK. It has over 6 million products and 400,000 sellers, with a 0.10 euro listing fee for a four month listing and a 5 percent commission on sales. Confirm the platform's current status before planning to sell there.
Folksy
Folksy is a UK based marketplace for handmade goods and craft supplies from British designers and makers, with over 250,000 products and 15,000 sellers. It charges a listing fee of 0.15 pound for a four month listing and a 6 percent commission when an item sells. Marketing, analytics, and educational resources help sellers grow within a community that values quality and originality.
Not On The High Street
This UK based marketplace curates personalised gifts from independent businesses, with over 5,000 partners and 200,000 products. The fee structure is distinctive: a one time joining fee of 199 pounds plus a 25 percent commission on sales. It suits sellers of distinctive, giftable products who want a discerning audience and the marketing and analytics support the platform provides.
Zibbet
Zibbet is an Australian marketplace for handmade, vintage, and craft supplies from independent artists and crafters, reaching a global audience with over 50,000 sellers and 500,000 products. Its model is subscription based: 5 US dollars for up to 50 listings, 10 US dollars for up to 250, or 20 US dollars for unlimited listings, with no commission or listing fees. Marketing, analytics, and educational resources round out the offer.
A Little Market
A Little Market is a French marketplace for handmade and local products from French artisans and designers, with over 100,000 sellers and 2 million products. It charges a 5 percent commission when an item sells, plus a 3.4 percent plus 0.25 euro payment processing fee. A loyal, supportive community and seller tools for marketing and analytics are part of what it offers.
Unikatoo
Unikatoo is a German marketplace for unique, high quality products from selected designers and manufacturers, with over 1,000 sellers and 10,000 products. It charges a 15 percent commission plus a 2.9 percent plus 0.35 euro payment processing fee. It aims at buyers looking for something special, and supports sellers with marketing, analytics, and educational resources.
How do you choose the right marketplace for crafts and DIY?
Match the platform to your product first. If you make handmade or creative goods, lead with Etsy, Folksy, Creavea, or A Little Market, where buyers come specifically for that. If you sell DIY, home improvement, or home products, ManoMano, Leroy Merlin, Hornbach, Maisons du Monde, and Wayfair reach the right shoppers. Then weigh the fee model, because it changes your margin: Etsy, Depop, and most handmade platforms charge a commission per sale, Zibbet runs on a subscription, and print on demand platforms like Spreadshirt and Helloprint use a base price you mark up. Finally, consider geography, since several platforms are limited to specific countries while Amazon and some Spanish marketplaces reach 200 countries or more.
How do you start selling and scale across several marketplaces?
Start with one platform that fits your product and audience, get your listings, photography, and pricing right, then expand once the first channel runs smoothly. Each new marketplace adds work: separate listings, inventory, orders, fees, and local rules to keep track of. That is the point where managing everything by hand becomes the bottleneck, and where it pays to centralise your product data, stock, and orders so the same catalogue can feed multiple channels without manual rekeying.
How we help you reach more of these marketplaces
At e-tailize, we connect your catalogue to marketplaces you cannot easily reach on your own and manage listings, inventory, and orders from one place. We start with a free scan of your current setup to see which channels fit your products. You keep selling on the marketplaces you already use at no cost, and you only pay once we open a new marketplace for you and it actually works. If you would rather talk it through first, we are happy to start with a chat.
Frequently asked questions
- What are the best marketplaces for selling handmade crafts?
- For handmade and creative goods, Etsy is the most established, with over 90 million active buyers. Folksy focuses on British makers, A Little Market on French artisans, and Creavea on DIY and creative hobby supplies. Choose based on where your buyers are and the fee model that fits your margins.
- Which marketplaces are best for DIY and home improvement products?
- ManoMano, Leroy Merlin, Hornbach, Brico, Bricomarché, and Bunnings all specialise in DIY, home improvement, and gardening. For furniture and home decor specifically, look at Maisons du Monde, Home24, Wayfair, and Vente Unique. Most charge a commission of roughly 5 to 25 percent depending on the category and country.
- How much does it cost to sell on these marketplaces?
- Fees vary by model. Many handmade platforms charge a per sale commission, for example 5 percent on Etsy or 6 percent on Folksy, sometimes with a small listing fee. Zibbet uses a monthly subscription with no commission, and print on demand platforms such as Spreadshirt and Helloprint charge a base price per product that you mark up. Always check the current fees on each platform before listing.
- Can I sell the same products on more than one marketplace?
- Yes, and many sellers do to reach more buyers. The challenge is keeping listings, stock, and orders in sync across each channel, which gets harder as you add platforms. Centralising your product data so one catalogue feeds several marketplaces saves time and reduces errors. We do this for you at e-tailize.
- Which marketplaces reach buyers outside Europe?
- Amazon operates in over 200 countries, and several Spanish marketplaces, including Outletinn, Waveinn, and Kidinn, ship to 220 countries. Bunnings reaches Australia, New Zealand, and the UK, while Ripley serves Chile and Peru. Match the platform's footprint to where you want to sell.