Selling on Stadium.se.
Stadium.se is the online home of the Swedish sports chain Stadium, and Stadium Connect puts partner brands next to that range. e-tailize prepares your case, then runs catalogue, stock and orders from one place.
- Stadium Connect linked
- Catalogue imported
- Sizes and sport attributes mapped
- Stock and orders in sync
- Offers queued for review
How do you start selling on Stadium.se?
Stadium sells partner products through Stadium Connect, on both the Stadium and Stadium Outlet storefronts. You need a sports range, Swedish content that reads properly, your own shipping and stock you keep current, because an item sells only while its stock shows in Stadium's system. e-tailize prepares and presents your brand, then keeps catalogue, stock and orders in sync.
Stadium.se at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Sweden, on stadium.se and Stadium OutletOne seller setup feeds both storefronts. |
|---|---|
| Assortment | Sport and sports fashion, from fitness to equestrianStadium named surfing, martial arts, fitness and equestrian equipment at launch. |
| Commission | Agreed with the seller, no public rate cardStadium deducts the agreed commission from the order value; it publishes no percentage. |
| Payouts | Twice a month, commission already deducted |
| Fulfilment | You ship from your own warehouseReturns and complaints sit with you; Stadium customer service answers product and delivery questions. |
| Stock | An item sells only while stock is available in Stadium's systemUpdate by hand, or through the automatic connection e-tailize takes over. |
| Integration | From manual uploads to a fully automated connectionStadium Connect runs on the Mirakl marketplace platform, live since October 2021. |
| Program | From EUR 249 per month, the fee follows your new revenueFree exploration call first and cancel any month. |
Six reasons to pair Stadium.se with e-tailize.
An audience that already shops sport here
Stadium has outfitted Swedish athletes and weekend runners for decades. Stadium Connect places partner products inside that same storefront, beside the range shoppers came for.
Full price and outlet, one setup
Stadium carries the new season, Stadium Outlet carries constant low prices. Your range can play on either side, without a second catalogue.
We know what this channel looks for
Sport specific content, clean sizing, credible stock and a range that adds something to what Stadium already sells. We put your brand in exactly those terms.
Nothing sells that you cannot ship
Offers stay live only while stock is available in Stadium's system. e-tailize keeps those numbers accurate, so a sold out size disappears before a shopper buys it.
You ship, we route
Orders land next to your other channels and go straight into your own logistics. Returns stay yours, and the twice monthly payout stays easy to reconcile.
The same base, 200+ marketplaces
The catalogue you prepare for Sweden is the catalogue for the next country. Adding a channel becomes a decision, not another project.
Five steps. ~ A few minutes.
- 1
We prepare and present your case
Your brand, range and sport categories go to the channel in the terms it works with.
✓Range reviewed✓Fit assessed✓Brand presented - 2
Import your catalogue
Products come into the PIM once, the base for Sweden and every channel after it.
✓Products imported✓Images loaded✓Variants grouped - 3
Make the content Swedish and sport proof
Sizes, colours, materials and category attributes get mapped, and your text is translated on the way in.
✓Sizes mapped✓Attributes filled✓Swedish copy ready - 4
Go live and sell
Offers publish, stock updates automatically and orders flow into your own shipping.
✓Offers live✓Stock in sync✓Orders routed - 5
Read the numbers and expand
See what moves in Sweden, sharpen price and content, then take the same base further.
✓Results tracked✓Content improved✓Next channel picked
Sell almost anything. Almost.
What sells on Stadium.se
Sport and sports fashion for women, men and children, including the areas Stadium added with the marketplace: surfing, martial arts, fitness and equestrian equipment.
What we check before an offer goes out
Every item passes our own checks first, so your listing matches the structure of the channel and reads naturally in Sweden.
Questions sellers ask about Stadium.se.
What does selling on Stadium.se cost?
Stadium publishes no rate card. It works with a commission agreed per seller, deducted from the order value before payout, and payouts land twice a month. Since no percentage is public and third party guides disagree, we quote no figure here: you get the real terms in writing before you commit. The e-tailize program sits on top, from EUR 249 per month.
Who ships the order and who handles returns?
You do. Stadium states that the seller sends the product from its own warehouse straight to the customer and takes care of returns and complaints, while Stadium customer service answers product and delivery questions. e-tailize routes every order into your existing shipping flow.
What kind of products fit Stadium.se?
Sport and sports fashion for women, men and children, plus the categories Stadium opened up with the marketplace: surfing, martial arts, fitness and equestrian equipment. Two storefronts run side by side, so a premium range and a value range both have somewhere sensible to sit.
Do my listings need to be in Swedish?
Stadium.se serves Swedish shoppers in Swedish, so titles, descriptions, materials and sizing should read as if written locally. Our software translates and improves your content on the way in, and that same source text feeds every language you add later.
How does stock work on Stadium Connect?
Your products stay sellable only while stock is available in Stadium's system. Updating that by hand gets old fast, so e-tailize syncs it from your own system, which keeps oversells and cancelled orders rare and your service level intact.
How fast can I be live once we start?
The technical connection takes a few minutes. The real work sits before it: preparing your case, completing product data and getting the Swedish content right. Your offers then go live once they pass the standard checks of the channel, with stock and orders running automatically.
Should my brand be on Stadium.se at all?
That is exactly what the free exploration call is for. We look at your range, your margins and what Sweden already buys, then tell you honestly whether this channel is worth your time or whether another one deserves it more.
Stadium.se's setup, in plain English.
One e-tailize program covers Stadium.se and every other channel you run. You pay along with the new marketplace revenue we build together, not per product. Stadium itself works with a commission agreed per seller, deducted before payout.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get
you on Stadium.se.
Book a free exploration call and you hear straight away where your range has room in Sweden and what it could earn. The fee follows the new revenue we create together, so we only win when you win. And after Sweden? 200+ marketplaces from the same base.
