Selling on Ellos.se.
Ellos has sold fashion and home furnishing to Nordic households since 1947, first by catalogue and online since 1999. e-tailize prepares your brand for that assortment, then carries catalogue, translation, listing quality, stock and orders.
- Range matched to the Ellos assortment
- Catalogue read into the PIM
- Sizes, colours and barcodes validated
- Swedish copy written and checked
- Stock and orders synchronised
How do you start selling on Ellos.se?
Ellos.se sells fashion, clothing, shoes and home furnishing across Sweden, Norway, Finland and Denmark, with its own labels beside more than 700 external brands. A range earns its place by being presented properly: the right fit against that assortment, complete barcodes, sizes and colours, and Swedish copy that reads naturally. e-tailize builds that case, then keeps catalogue, stock and orders running.
Ellos.se at a glance.
The essentials of the marketplace in one table, before you dive deeper.
| Market | Sweden, Norway, Finland and DenmarkIn 2025 a fashion line went beyond the Nordics, Germany and the Netherlands first. |
|---|---|
| Assortment | Fashion, clothing, shoes and home furnishingOwn labels stand beside more than 700 external brands on the same site. |
| Audience | Roughly 2.9 million active customersEllos Group describes its shopper as the woman in mid life, her family and her home. |
| Group | Ellos, Jotex, Homeroom and the payment brand ElpyHead office in Borås, over 500 employees, net sales of around SEK 3.5 billion. |
| Heritage | Selling since 1947, online since 1999The first catalogue went out in 1953, so this audience has bought at a distance for generations. |
| Product data | Barcodes, sizes, colours and Nordic language copyStructured in one PIM by e-tailize before a single item reaches the channel. |
| Channel costs | Nothing published that we can verifyWe quote no rate we cannot source, so yours gets settled in writing. |
| Program | From EUR 249 per month, the fee follows your new revenueFree exploration call first, cancel any month. |
Six reasons to pair Ellos.se with e-tailize.
A household that already trusts the name
Ellos has delivered to Nordic homes for close to eighty years, with brand recognition above 90 per cent. Buyers arrive for a full wardrobe or a furnished room, not one bargain.
Two categories under one roof
Fashion and home furnishing share one basket here, so a brand in either lane lands somewhere natural. Where exactly is what we answer first.
We speak the language of that buyer
We know what a Nordic assortment like this reaches for, and write your brand up in those terms: the gap you fill, the margin, the delivery promise you hold.
Four Nordic markets from one catalogue
Titles, attributes and descriptions leave the PIM translated, improved and checked, so a shopper in Stockholm or Helsinki reads a finished page, not a raw export.
Sizes and colours stop being spreadsheet work
Every variant, barcode and stock level lives in one place and updates itself. Orders route back into your own systems, nobody retypes anything.
The same base, 200+ marketplaces
What we build for a Nordic launch is the starting point for the next channel, so growth never waits on one answer.
Five steps. ~ A few minutes.
- 1
We prepare and present your case
We hold your range against what this assortment already carries, then put your brand forward in the terms that matter to it.
✓Range reviewed✓Case written✓Brand presented - 2
Read your catalogue into the PIM
Products, variants, imagery and attributes gather in one place, the base for this channel and the next.
✓Products imported✓Imagery loaded✓Variants recognised - 3
Map the fields and write the copy
Barcodes, sizes, colours and categories line up with the channel structure, and your text goes out in Nordic languages.
✓Barcodes complete✓Attributes filled✓Translation checked - 4
Go live and route the orders
Offers appear, stock stays current across every channel, and each order lands back in your flow with its tracking.
✓Offers live✓Stock in sync✓Orders routed - 5
Read the numbers, then widen
The dashboard shows what the Nordic shopper buys and where your margin sits. The same base opens the next channel.
✓Dashboard set up✓Margin reviewed✓Next channel picked
Sell almost anything. Almost.
What Ellos.se carries
The site calls itself fashion, clothing and home furnishing online, and the range is built around a household rather than one shelf.
What we check before anything goes out
A range far outside clothing and the home is a weak match. The rest is preparation, and that is our work before your brand is shown.
Questions sellers ask about Ellos.se.
What does selling on Ellos.se cost?
No commission percentage, fixed fee or seller subscription for this channel is published anywhere we can verify, so we quote none here. Whatever applies to your range belongs in writing before you commit, and the free exploration call is where we settle it. The e-tailize program sits alongside that, from EUR 249 per month.
Which countries does Ellos.se reach?
Ellos is established in Sweden, Norway, Finland and Denmark, so one launch puts your range in front of four markets at once. In 2025 the group took a fashion line beyond that region, Germany and the Netherlands first.
Is Ellos.se only about clothing?
No. Fashion, clothing and shoes sit beside home furnishing, and the whole proposition is built around a woman in mid life, her family and her home. Jotex covers home textiles, Homeroom affordable interior, so household goods carry real weight.
Do I need Swedish content for this channel?
Yes, and the other Nordic languages for full reach. Our software translates and improves titles, attributes and descriptions as they leave the PIM, so your listings read as though written locally rather than bulk exported.
Who handles stock, orders and returns?
You keep your own systems and your own logistics. e-tailize holds stock levels synchronised so you never oversell, pushes each order straight back into your flow with its tracking, and shows returns beside your other channels.
Is Ellos.se worth it for my brand?
That depends on how your range sits against a Nordic fashion and home assortment, what your margin survives after shipping into four countries, and whether your data is ready. Those questions, and whether your brand gets in here, are what the free exploration call is for.
Ellos.se's setup, in plain English.
One e-tailize program covers this channel and every other one you run, priced on the marketplace revenue we build together instead of per product. Whatever the channel charges is agreed with you in writing, never guessed at here.
The exploration call and the marketplace scan are both free. The program starts at €249 per month, paid at signing, and the fee follows the new marketplace revenue we create together. Cancel any month.
We get
you on Ellos.se.
Book a free exploration call. Whether your brand gets in here, and whether the numbers make it worth doing, is what that call answers, with your own figures on the table. Our fee follows the new revenue we create together, so we only win when you win. Cancel any month.
