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Top 30 Marketplaces for Fitness and Wellness 

Fitness and wellness are booming sectors in World, as more and more people are looking for ways to improve their health, fitness, and well-being. Whether it is to lose weight, gain muscle, relax, or have fun, there is a huge demand for products and services that cater to these needs. However, finding the right fitness and wellness products and services can be challenging, especially if you are looking for variety, quality, and convenience. That is why online marketplaces are becoming increasingly popular, as they offer a wide range of options, competitive prices, and easy delivery.

In this article, we will explore the top 30 online marketplaces for fitness and wellness, based on their popularity, features, and benefits. 

Click here to view all the integrations e-tailize supports for Fitness and Wellness

1. Amazon

Amazon is the world’s largest online marketplace, with over 300 million active customers worldwide. It offers millions of products in various categories, including fitness and wellness. You can find everything from fitness equipment, clothing, and accessories, to supplements, vitamins, and health devices, on Amazon. Amazon operates in several European countries, such as Germany, France, Italy, Spain, and the UK, and it also ships to other countries within the EU. Amazon is known for its fast and reliable delivery, customer service, and Prime membership, which offers free shipping, streaming, and other benefits. Amazon is also a great platform for sellers, as it provides access to a large and loyal customer base, as well as tools and services to help them manage and grow their business. Amazon offers different selling plans, depending on the number of products and the level of support you need. 

Grow your business with amazon

2. eBay

eBay is another global online marketplace, with over 180 million active buyers worldwide. It is one of the oldest and most established platforms, and it is known for its auction and fixed-price formats, as well as its second-hand and vintage products. eBay also offers a wide range of fitness and wellness products, from new and used equipment, clothing, and accessories, to supplements, health monitors, and massage devices. You can find both local and international sellers on eBay, and you can also bid on items or buy them instantly. eBay operates in several European countries, such as Germany, France, Italy, Spain, and the UK, and it also allows cross-border trade within the EU. eBay is known for its low fees, seller protection, and feedback system, which helps buyers and sellers build trust and reputation. eBay is also a great platform for sellers, as it provides access to a large and diverse customer base, as well as tools and services to help them optimize and grow their business. eBay offers different selling options, depending on the type and number of products you want to sell. 

3. Decathlon

Decathlon is the leading sports retailer in France, with more than 300 stores and a strong online presence. Decathlon offers a wide range of products for all kinds of sports, from cycling and running to diving and skiing. Decathlon also has its own brands, such as Quechua, Kalenji, and Domyos, which are known for their quality and affordability. Decathlon allows third-party sellers to join its marketplace and benefit from its large and loyal customer base, its logistics network, and its marketing tools.

Grow your business with Decathlon 

4. Cdiscount

Cdiscount is the leading online marketplace in France, with over 10 million active customers and over 20 million monthly visits. It offers over 60 million products in various categories, including fitness and wellness. You can find everything from fitness equipment, clothing, and accessories, to supplements, health devices, and beauty products, on Cdiscount. Cdiscount operates exclusively in France, and it is the most popular and trusted online shopping platform in the country. Cdiscount is known for its low prices, fast delivery, customer service, and loyalty program, Cdiscount à Volonté, which offers free shipping, discounts, and other benefits. Cdiscount is also a great platform for sellers, as it provides access to a large and loyal customer base, as well as tools and services to help them manage and grow their business. Cdiscount offers different selling plans, depending on the number of products and the level of support you need. You can also use Cdiscount’s fulfillment service, Cdiscount Fulfillment, to store, pack, and ship your products, and handle customer service and returns.

5. Fnac

Fnac is the leading online marketplace for cultural and leisure products in France, with over 7 million active customers and over 15 million monthly visits. It offers over 15 million products in various categories, including fitness and wellness. You can find everything from fitness equipment, clothing, and accessories, to supplements, health devices, and books, on Fnac. Fnac operates in several European countries, such as France, Spain, Portugal, Belgium, and Switzerland, and it also ships to other countries within the EU. Fnac is also a great platform for sellers, as it provides access to a large and cultured customer base, as well as tools and services to help them manage and grow their business. Fnac offers different selling plans, depending on the number of products and the level of support you need. You can also use Fnac’s fulfillment service, Fnac Fulfilment, to store, pack, and ship your products, and handle customer service and returns.

Grow your business with Fnac

6. Otto

Otto is the second-largest online marketplace in Germany, with over 13 million active customers and over 200 million monthly visits. It offers over 2.8 million products in various categories, including fitness and wellness. You can find everything from fitness equipment, clothing, and accessories, to supplements, health devices, and beauty products, on Otto. Otto operates exclusively in Germany, and it is the most trusted and innovative online shopping platform in the country. Otto is known for its free and fast delivery, free returns, customer service, and loyalty program, Up, which offers free shipping, discounts, and other benefits. Otto is also a great platform for sellers, as it provides access to a large and loyal customer base, as well as tools and services to help them manage and grow their business. Otto offers different selling options, depending on the type and size of your business. You can also use Otto’s fulfillment service.

7. Bol.com

Bol.com is the leading online marketplace in the Netherlands and Belgium, with over 12 million active customers and over 750 million monthly visits. It offers over 23 million products in various categories, including fitness and wellness. You can find everything from fitness equipment, clothing, and accessories, to supplements, health devices, and books, on Bol.com. Bol.com operates exclusively in the Netherlands and Belgium, and it is the most popular and trusted online shopping platform in these countries. Bol.com is known for its fast and free delivery, customer service, and loyalty program, Select, which offers free shipping, discounts, and other benefits. Bol.com is also a great platform for sellers, as it provides access to a large and loyal customer base, as well as tools and services to help them manage and grow their business. Bol.com offers different selling plans, depending on the number of products and the level of support you need. 

Grow your business with Bol.com

8. Coolshop

Coolshop stands out as Europe’s premier online marketplace in the realm of games, toys, and entertainment, attracting over 2 million active customers and amassing more than 10 million visits each month. With a diverse inventory exceeding 200,000 products, Coolshop caters to various interests, including fitness and wellness. Their extensive range covers fitness gear, apparel, supplements, health gadgets, and books. Present in seven European countries including Germany, France, Italy, Spain, and the UK, Coolshop also extends its reach to additional EU nations. Renowned for competitive pricing, swift and complimentary delivery, excellent customer service, and the Coolshop Plus loyalty program, which offers free shipping, discounts, and more. Coolshop is an optimal choice for sellers.

9. Gymshark

Gymshark is a leading online fitness and wellness brand, based in the UK. Gymshark offers a wide range of fitness and wellness products, such as clothing, accessories, supplements, and digital content. Gymshark also has its own fitness and wellness community, such as Gymshark Athletes, Gymshark Events, and Gymshark App. Gymshark has a large and loyal customer base, who are inspired by the brand’s vision, values, and culture. However, Gymshark also has high standards, strict policies, and limited categories, so sellers need to be professional and compatible when selling on Gymshark.

10. Asos

Asos is a leading online fashion and lifestyle platform, based in the UK. Asos offers a wide range of fitness and wellness products, such as clothing, shoes, accessories, and beauty products. Asos also has its own fitness and wellness brands, such as Asos 4505, Asos Design, and Asos Face + Body. Asos has a large and loyal customer base, who enjoy free shipping and returns, as well as personalized recommendations and styling tips. However, Asos also has high standards, strict policies, and intense competition, so sellers need to be professional and competitive when selling on Asos. 

Grow your business with Asos

11. Sport-Tiedje

Sport-Tiedje emerges as Europe’s largest retailer in the fitness and wellness domain, headquartered in Germany. The platform showcases an expansive array of products and services in fitness and wellness, including various types of equipment, clothing, and accessories. Notably, Sport-Tiedje is home to its exclusive brands like Sport-Tiedje, Cardiostrong, and Taurus, enhancing its diverse product portfolio. The platform prides itself on its substantial and dedicated customer base, who are attracted by competitive pricing, superior quality products, and expert guidance. However, sellers on Sport-Tiedje are encouraged to embrace innovation and adhere to compliance due to the platform’s low margin structure, stringent policies, and specific category offerings.

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12. JD Sports

JD Sports is a leading online sports and lifestyle retailer, based in the UK. JD Sports offers a wide range of fitness and wellness products, such as clothing, shoes, accessories, and services. JD Sports also has its own fitness and wellness brands, such as JD, JD Women, and JD Gyms. JD Sports has a large and loyal customer base, who enjoy fast and free shipping, as well as other benefits. However, JD Sports also has high fees, strict policies, and fierce competition, so sellers need to be careful and strategic when selling on JD Sports. 

13. Notino

Notino is the leading online marketplace for beauty products in Europe, with over 10 million active customers and over 60 million monthly visits. It offers over 55,000 products and over 1,500 brands in various categories, including fitness and wellness. You can find everything from fitness clothing, shoes, and accessories, to supplements, health devices, and beauty products, on Notino. Notino operates in 24 European countries, such as Germany, France, Italy, Spain, and the UK, and it also ships to other countries within the EU. Notino is also a great platform for sellers, as it provides access to a large and beauty-conscious customer base, as well as tools and services to help them showcase and grow their brand. Notino offers different selling options, depending on the type and size of your business. You can also use Notino’s fulfillment service, Notino Fulfillment, to store, pack, and ship your products, and handle customer service and returns.

14. Zalando

Zalando is the leading online fashion and lifestyle marketplace in Europe, with over 35 million active customers and over 300 million monthly visits. It offers over 3,000 brands and over 300,000 products in various categories, including fitness and wellness. You can find everything from fitness clothing, shoes, and accessories, to sports equipment, nutrition, and wellness products, on Zalando. Zalando operates in 17 European countries, such as Germany, France, Italy, Spain, and the UK, and it also ships to other countries within the EU. Zalando is known for its free and fast delivery, free returns, customer service, and loyalty program, Zalando Plus, which offers free shipping, discounts, and other benefits. Zalando is also a great platform for sellers, as it provides access to a large and fashion-conscious customer base, as well as tools and services to help them showcase and grow their brand. Zalando offers different selling options, depending on the type and size of your business.

Grow your business withZalando

15. Alltricks

Alltricks is a specialized marketplace for cycling, running, and outdoor products. Founded in 2008, Alltricks has grown to become one of the leading online retailers in France, with more than 5 million visitors per month and over 600 brands available4. Alltricks also operates physical stores and workshops, where customers can test, buy, and repair their bikes. Alltricks welcomes third-party sellers who offer products related to its core categories and who share its values of passion, innovation, and customer satisfaction. To sell on Alltricks, you need to register on their website and follow their guidelines.

Grow your business with Alltricks

16. Go Sport

Go Sport is another major sports retailer in France, with more than 200 stores and a well-established online platform6. Go Sport sells products for a variety of sports, such as football, basketball, tennis, and fitness. Go Sport also has exclusive partnerships with some international brands, such as Nike, Adidas, and Puma. Go Sport launched its marketplace in 2016, opening its doors to third-party sellers who offer complementary products and services to its customers. 

Grow your business with Go Sport

17. TheMarket

TheMarket is a global online marketplace that connects buyers and sellers from different countries and regions. TheMarket offers products in various categories, such as fashion, electronics, home and garden, health and beauty, and sports and outdoors. TheMarket aims to provide a seamless and secure shopping experience, with features such as local currency, local payment methods, local customer service, and local delivery options. TheMarket is open to sellers who want to reach new markets and customers, and who can offer competitive prices, fast shipping, and high-quality products. 

Grow your business with TheMarket

18. Dressinn

Dressinn, a prominent online fashion retailer, operates under the umbrella of the Tradeinn group, renowned for its array of specialized online stores catering to various sports and activities. This fashion destination offers an extensive collection of apparel, footwear, accessories, and fragrances from top-tier brands including Levi’s, Hugo Boss, Lacoste, Nike, Adidas, and Calvin Klein. Boasting a catalog of over 2 million products, Dressinn extends its delivery services to more than 200 countries globally. While Dressinn doesn’t provide a platform for third-party sellers, it features an affiliate program. This program empowers partners to generate revenue through promoting Dressinn’s products on their websites, blogs, or social media channels.

Grow your business with Dressinn

19. Diveinn

Diveinn is an online diving store that is also part of the Tradeinn group. Diveinn offers a wide range of products for diving, snorkeling, spearfishing, and swimming, from leading brands such as Scubapro, Suunto, Mares, Cressi, Tusa, and Aqua Lung. Diveinn has more than 18 years of experience in the diving industry and provides expert advice and customer service to its clients. Like Dressinn, Diveinn does not have a marketplace for third-party sellers. 

Grow your business with Diveinn

20. Runnerinn

Runnerinn is an online running store that is also part of the Tradeinn group. Runnerinn offers a wide range of products for running, triathlon, and trail running, from leading brands such as Nike, Adidas, Asics, Saucony, Mizuno, and New Balance. Runnerinn has more than 1.3 million customers and provides competitive prices and fast delivery. Like Dressinn and Diveinn, Runnerinn does not have a marketplace for third-party sellers, but it does have an affiliate program that allows partners to earn commissions by promoting its products on their websites, blogs, or social media. To join the affiliate program, you need to register on their website and follow their terms and conditions.

Grow your business with Runnerinn

21. Bikeinn

Bikeinn is an online cycling store that is also part of the Tradeinn group. Bikeinn offers a wide range of products for cycling, such as bikes, frames, parts, helmets, clothing, and accessories, from leading brands such as Shimano, Mavic, Northwave, Garmin, and Castelli. Bikeinn has more than 700,000 customers and provides quality products and services17. Like Dressinn, Diveinn, and Runnerinn, Bikeinn does not have a marketplace for third-party sellers, but it does have an affiliate program that allows partners to earn commissions by promoting its products on their websites, blogs, or social media.

Grow your business with Bikeinn

22. Traininn

Traininn is an online fitness store that offers hundreds of models of fitness products from brands like adidas, Nike, Under Armour, and more. Traininn has a large customer base in France and other European countries, and provides fast and secure shipping, easy returns, and customer service. If you are looking for a platform to sell your fitness equipment, clothing, or accessories, Traininn might be a good option for you.

Grow your business with Traininn

23. Smashinn

Smashinn is an online tennis and paddle store that sells products from leading brands such as Head, Wilson, Babolat, Nox, and more. Smashinn has a loyal and passionate community of tennis and paddle enthusiasts in France and across Europe, and offers competitive prices, quality guarantee, and satisfaction or reimbursement policy. If you have tennis or paddle products to sell, Smashinn could be a great choice for you.

Grow your business with Smashinn

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24. Goalinn

Goalinn is an online football and team sports store, showcasing top brands such as Nike, adidas, Puma, Diadora, among others. Catering to a vast audience of football enthusiasts and players in France and beyond, Goalinn offers an extensive selection of official kits, futsal shoes, goalkeeper gloves, and training apparel. For those looking to market their football or team sports merchandise, Goalinn presents an ideal marketplace to connect with a dedicated and passionate customer base.

Grow your business with Goalinn

25. Xtremeinn

Xtremeinn is an online store for urban and aquatic extreme sports equipment. Xtremeinn sells products from brands such as Hurley, Red Paddle, Globe, Jobe, Dakine, and more. Xtremeinn has a niche market of extreme sports lovers in France and elsewhere, and offers snowboards, ski equipment, skateboards, rollers, kitesurf boards, windsurf boards, and more. If you have extreme sports products to sell, Xtremeinn could be a potential platform for you.

Grow your business with Xtremeinn

26. Bulevip

Bulevip is an online store for sports nutrition and health products. Bulevip sells products from brands such as Amix, Vitobest, Nutrisport, and more. Bulevip has a growing market of sports and health-conscious consumers in France and other countries, and offers gels, shakes, protein supplements, vitamins, minerals, and more. If you have sports nutrition or health products to sell, Bulevip could be a good platform for you.

Grow your business with Bulevip

27. Sprinter sports 

Sprinter sports is an online store for sports clothing, footwear, and accessories. Sprinter sports sells products from brands such as Nike, adidas, Reebok, Asics, and more. Sprinter sports has a large and diverse market of sports and fashion enthusiasts in France and other countries, and offers products for running, fitness, cycling, swimming, and more. If you have sports clothing, footwear, or accessories to sell, Sprinter sports could be a great platform for you.

28. Ellos.se

Ellos.se is an online store for fashion, home, and beauty products. Ellos.se sells products from brands such as Esprit, Levi’s, Apple, Superdry, and more. Ellos.se has a wide and varied market of customers in France and other countries, and offers clothing, shoes, furniture, decoration, cosmetics, and more. If you have fashion, home, or beauty products to sell, Ellos.se could be a suitable platform for you.

Grow your business with Ellos.se

29. Stepinfit 

Stepinfit is an online marketplace that specializes in sports equipment and leisure goods. It was founded in 2019 and is active in Lithuania, Latvia, Germany and Spain. It offers a wide range of products, from fitness supplements and vitamins to camping gear and medical supplies. Stepinfit aims to provide quality products at affordable prices for people who care about their health and well-being.

30. Tradeinn

Tradeinn is an online store that offers a wide range of products in sports, fashion, technology and DIY. It is available in many European countries, including France, where it has a dedicated website. Tradeinn attracts millions of customers every year, thanks to its discounts up to 70%, its easy returns, and its financing options. If you are a seller who wants to sell on tradeinn, you need to use a third-party platform like ChannelEngine, which connects you to the tradeinn sales channels and helps you manage your orders and inventory. Tradeinn is a great opportunity for sellers who want to reach a large and diverse audience of online shoppers.

Why e-tailize is the Best for Selling on These Marketplaces 

As you can see, as you can see, there are many marketplaces for fitness and wellness, each with its own advantages and challenges for sellers. To succeed in this market, online sellers need to leverage the power of e-tailize, the leading platform for marketplace integration, analytics, and advertising. With e-tailize, you can:

Channelize, Analyze, and Advertize.

  • Channelize: This module enables you to centralize and automate your product management, inventory management, order fulfillment, and more for over 125 integrations. This means you can easily manage your listings on multiple marketplaces from one platform.
  • Analyze: This module allows you to centralize marketplace data streams and utilize e-tailize’s data models to create powerful online marketplace analytics. This can help you make informed decisions about your sales strategy.
  • Advertize: This module enables you to centralize campaign management and build ads centrally to save time. This can help you effectively promote your products across different marketplaces.

In conclusion, e-tailize provides a comprehensive solution that can help you centralize, optimize, and monetize your online sales across various marketplaces for fitness and wellness. 

Need more information?

Contact me!

Ricardo Rubino


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