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Top 30 Marketplaces in Finland

Finland is a Nordic country with a population of about 5.5 million people and a GDP of $268 billion. The country is known for its high-quality education, innovation, and social welfare. Finland also has a vibrant e-commerce market, with online sales reaching $9.8 billion, accounting for 12.4% of the total retail sales.

In this article, we will explore the top 30 marketplaces in Finland, based on their visit share, product range, and customer reviews. We will also show you how e-tailize can help you sell on these marketplaces more efficiently and effectively.

Click here to view all the integrations e-tailize supports in Finland.

1. BrandAlley

BrandAlley is a prestigious online marketplace with a strong presence in Finland, particularly among consumers who value luxury and premium products. BrandAlley offers a prime platform to showcase your offerings to a discerning audience. Finnish consumers who seek quality and sophistication in their purchases are drawn to BrandAlley’s curated selection of luxury brands and products. Whether you offer designer fashion, upscale accessories, or premium lifestyle items, listing your products on BrandAlley can help you tap into this segment of the Finnish market and establish your brand among those who appreciate elegance and refinement in their purchases.

Grow your business with BrandAlley

2. Tokmanni.fi

Tokmanni.fi is an online marketplace in Finland, with a visit share of 9.7%. The marketplace is the online arm of Tokmanni, the largest discount retailer in Finland, with over 200 stores across the country. Tokmanni.fi sells a variety of products at low prices, such as household items, clothing, cosmetics, gardening, pet supplies, and seasonal goods. Tokmanni.fi has a high customer satisfaction, with an average rating of 4.6 out of 5 stars.

3. Karkkainen.com

Karkkainen.com is an online marketplace in Finland, with a visit share of 9.1%. The marketplace is the online extension of Kärkkäinen, a family-owned department store chain with five locations in Finland. Karkkainen.com sells a wide range of products, from fashion and beauty to electronics and hobbies. Karkkainen.com has positive customer feedback, with an average rating of 4.3 out of 5 stars.

4. Stylepit

Stylepit is a popular marketplace in Finland, known for its fashion-forward audience. It boasts a substantial customer base interested in clothing and accessories. With its user-friendly interface and efficient logistics, Stylepit is an excellent choice for fashion sellers aiming to tap into Finland’s fashion-conscious market.

Grow your business with Stylepit

5. Etam

Etam is another promising marketplace for sellers in Finland, particularly those in the fashion industry. It offers a diverse selection of clothing and apparel. By listing your products on Etam, you can access a broad customer base and take advantage of their strong focus on fashion trends.

Grow your business with Etam

6. The Irish Store

The Irish Store specializes in Irish-themed products and gifts. If you have unique Irish-inspired items, this marketplace is perfect for you. The Finnish audience is intrigued by the rich culture and heritage, making The Irish Store a great platform to reach potential buyers interested in these products. Whether you’re looking for a meaningful gift with an Irish touch or simply wish to embrace the spirit of Ireland in your everyday life, The Irish Store provides a convenient platform to explore and purchase a wide range of genuine Irish treasures.

Grow your business with The Irish Store

7. Creavea

Creavea specializes in arts and crafts supplies. If you offer crafting materials, hobbyist tools, or DIY kits, this marketplace can help you connect with Finland’s creative and craft-loving community, providing them with the supplies they need to unleash their creativity. Creavea’s extensive product catalog includes an array of high-quality materials, tools, and kits, making it a go-to destination for both beginners and experienced crafters. The platform provides a convenient shopping experience, with user-friendly navigation and a variety of payment options.

Grow your business with Creavea

8. Gigantti.fi

Gigantti.fi is an online marketplace in Finland, with a visit share of 8.9%. The marketplace is the online branch of Gigantti, the largest electronics retailer in Finland, with 41 stores nationwide. Gigantti.fi specializes in selling products in categories such as computers, smartphones, TVs, audio, cameras, and gaming. Gigantti.fi also offers free delivery for orders over 50 euros and free returns to any Gigantti store. Gigantti.fi has a good customer reputation, with an average rating of 4.1 out of 5 stars.

9. Zadaa

Zadaa is a popular marketplace in Finland that has gained recognition for its unique approach to second-hand fashion. Operating primarily as a mobile app, Zadaa allows users to buy and sell pre-loved clothing and accessories with a strong emphasis on sustainability and the circular economy. One of its standout features is its innovative algorithm that matches clothing sizes and styles based on user preferences, creating a tailored shopping experience.

10. Zalando

Zalando.fi is an online marketplace in Finland, with a visit share of 6.4%. The marketplace is the Finnish version of Zalando, a German e-commerce company that operates in 17 European countries. Zalando.fi focuses on selling fashion and lifestyle products, such as clothing, shoes, accessories, and beauty. Zalando.fi also offers free delivery and returns for all orders, as well as a 100-day return policy. Zalando.fi has a high customer satisfaction, with an average rating of 4.5 out of 5 stars.

Grow your business with Zalando

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11. Clasohlson.com

Clasohlson.com is an online marketplace in Finland, with a visit share of 5.2%. The marketplace is the online shop of Clas Ohlson, a Swedish retail company that operates in six countries. Clasohlson.com sells products in categories such as home and living, DIY, electronics, leisure, and office. Clasohlson.com also offers free delivery for orders over 40 euros and free returns to any Clas Ohlson store. Clasohlson.com has good customer feedback, with an average rating of 4.2 out of 5 stars.

12. Pharmarket

Pharmarket specializes in health and wellness products, making it a valuable platform for sellers in the healthcare industry. If you have health-related items, dietary supplements, or personal care products, Pharmarket can help you reach a health-conscious audience in Finland.

Grow your business with Pharmarket

13. Nettimarkkina.com

Nettimarkkina.com is an online marketplace in Finland, with a visit share of 4.7%. The marketplace is a classifieds site that allows users to buy and sell products and services in various categories, such as vehicles, real estate, pets, hobbies, and jobs. Nettimarkkina.com also offers a secure payment service and a customer service team to assist users. Nettimarkkina.com has a moderate customer rating, with an average of 3.5 out of 5 stars.

14. Huuto.net

Huuto.net is an online marketplace in Finland, with a visit share of 4.5%. The marketplace is an auction site that allows users to bid on and sell products in categories such as antiques, art, books, collectibles, electronics, and fashion. Huuto.net also offers a buyer protection service and a customer support team to help users. Huuto.net has a low customer rating, with an average of 2.4 out of 5 stars.

15. Tori.fi

Tori.fi is an online marketplace in Finland, with a visit share of 4.3%. The marketplace is a classifieds site that allows users to buy and sell products and services in categories such as cars, furniture, clothing, electronics, and pets. Tori.fi also offers a verification service and a customer service team to assist users. Tori.fi has a fair customer rating, with an average of 3.1 out of 5 stars.

16. CDON.fi

CDON.fi isan online marketplace in Finland, with a visit share of 3.9%. The marketplace is the Finnish version of CDON, a Nordic e-commerce company that operates in four countries. CDON.fi sells products in categories such as movies, music, games, books, toys, and electronics. CDON.fi appeals to Finnish consumers looking for entertainment and electronics, offering sellers a platform with a wide reach in these popular categories. CDON.fi also offers free delivery for orders over 29 euros and free returns within 30 days. CDON.fi has a poor customer rating, with an average of 1.9 out of 5 stars.

17. Nelly.com

Nelly.com is an online marketplace in Finland, with a visit share of 3.7%. The marketplace is a fashion and beauty e-commerce company that operates in 14 European countries. Nelly.com sells products in categories such as clothing, shoes, accessories, and cosmetics. Nelly.com also offers free delivery for orders over 75 euros and free returns within 14 days. Nelly.com has good customer feedback, with an average rating of 4.1 out of 5 stars.

18. Kidinn

Kidinn specializes in children’s products, making it perfect for sellers of toys, clothing, and accessories for kids. In Finland, parents value quality and safety when purchasing items for their children, so Kidinn can help you meet their needs and establish your brand in this market.

Grow your business with Kidinn

19. Joules

Joules offers a variety of fashion and lifestyle products, appealing to the trend-conscious Finnish consumers. If your products align with the latest fashion trends and styles, listing them on Joules can help you capture the attention of fashion-forward shoppers in Finland. Joules’ dedication to sustainability and ethical sourcing is also noteworthy, as it strives to use eco-friendly materials and production methods.

Grow your business with Joules

20. Outletinn

Outletinn is an online marketplace that caters to budget-conscious shoppers in Finland. Outletinn provides an excellent platform to reach an audience who are on the lookout for bargains. Finnish consumers appreciate value for their money, and Outletinn’s focus on providing discounts on a wide range of products makes it a valuable marketplace for sellers. Whether you offer clothing, electronics, outdoor gear, or other discounted items, Outletinn can help you connect with cost-conscious shoppers and move excess inventory effectively in the Finnish market.

Grow your business with Outletinn

21. Ellos.fi

Ellos.fi is an online marketplace in Finland, with a visit share of 3.5%. The marketplace is the Finnish version of Ellos, a Swedish fashion and home e-commerce company that operates in five countries. Ellos.fi sells products in categories such as clothing, shoes, accessories, home and living, and beauty. Ellos.fi also offers free delivery for orders over 59 euros and free returns within 30 days. Ellos.fi has a decent customer rating, with an average of 3.8 out of 5 stars.

22. Adlibris.com

Adlibris.com is an online marketplace in Finland, with a visit share of 3.1%. The marketplace is the Finnish version of Adlibris, a Swedish online bookstore that operates in six countries. Adlibris.com sells products in categories such as books, stationery, toys, games, and crafts. Adlibris.com also offers free delivery for orders over 16.90 euros and free returns within 14 days. Adlibris.com has high customer satisfaction, with an average rating of 4.6 out of 5 stars.

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23. Asos.com

Asos.com is an online marketplace in Finland, with a visit share of 2.9%. The marketplace is a British online fashion and beauty retailer that operates in over 200 countries. Asos.com sells products in categories such as clothing, shoes, accessories, and cosmetics. Asos.com also offers free delivery for orders over 35 euros and free returns within 28 days. Asos.com has good customer feedback, with an average rating of 4.0 out of 5 stars.

24. Techinn

Techinn caters to tech enthusiasts in Finland. If you sell electronics, gadgets, or tech-related accessories, this marketplace can be your go-to platform. Finland has a tech-savvy population, and Techinn can help you showcase your products to this tech-loving audience.

Grow your business with Techinn

25. Netrauta.fi

Netrauta.fi is an online marketplace in Finland, with a visit share of 2.7%. The marketplace is the online shop of Netrauta, a Finnish home improvement retailer that operates in four countries. Netrauta.fi sells products in categories such as bathroom, kitchen, garden, lighting, and flooring. Netrauta.fi also offers free delivery for orders over 200 euros and free returns within 14 days. Netrauta.fi has a decent customer rating, with an average of 3.7 out of 5 stars.

26. Byggmax.fi

Byggmax.fi is an online marketplace in Finland, with a visit share of 2.5%. The marketplace is the online shop of Byggmax, a Swedish home improvement retailer that operates in three countries. Byggmax.fi sells products in categories such as building materials, tools, paint, and outdoor. Byggmax.fi also offers free delivery for orders over 100 euros and free returns within 14 days. Byggmax.fi has a fair customer rating, with an average of 3.2 out of 5 stars.

27. Xtremeinn

Xtremeinn is an online marketplace that caters to adrenaline junkies, extreme sports enthusiasts, and outdoor adventurers in Finland. Finland’s landscape and climate make it a hotspot for activities like hiking, skiing, snowboarding, and other outdoor adventures, and Xtremeinn allows you to tap into this active and adventurous market. Whether you offer gear for mountain biking, snow sports, or water sports, Xtremeinn provides access to a community of thrill-seekers who prioritize quality and performance in their equipment.

Grow your business with Xtremeinn

28. Motardinn

Motardinn is a specialized online marketplace catering to motorcycle enthusiasts and riders in Finland. Motardinn provides an excellent platform to reach a targeted audience of motorbike enthusiasts in the country. With a focus on safety, style, and performance, Motardinn allows you to showcase your products to a discerning customer base. Finland has a growing motorcycle community, making Motardinn a valuable marketplace for those looking to expand their reach in the motorcycle industry.

Grow your business with Motardinn

29. Nettiauto.com

Nettiauto.com is an online marketplace in Finland, with a visit share of 2.3%. The marketplace is a classifieds site that allows users to buy and sell cars, motorcycles, boats, and other vehicles. Nettiauto.com also offers a valuation service and a financing service to help users. Nettiauto.com has a moderate customer rating, with an average of 3.4 out of 5 stars.

30. Foodie.fi

Foodie.fi is an online marketplace in Finland, with a visit share of 2.1%. The marketplace is the online grocery store of S Group, a Finnish retail cooperative that owns Prisma, S-market, and other brands. Foodie.fi sells products in categories such as fresh food, bakery, beverages, snacks, and household. Foodie.fi also offers free delivery for orders over 100 euros and free returns to any S Group store. Foodie.fi has a low customer rating, with an average of 2.3 out of 5 stars.

Why e-tailize is the Best for Selling on These Marketplaces

Finland is a dynamic and diverse e-commerce market, with many online marketplaces offering a variety of products and services to customers. Whether you are looking for electronics, fashion, books, home improvement, or vehicles, you can find them on one of the top 30 marketplaces in Finland.

e-tailize is a powerful platform that helps you sell on more than 100 marketplaces across Europe. With e-tailize, you can:

Channelize, Analyze, and Advertize.

  • Channelize: This module enables you to centralize and automate your product management, inventory management, order fulfillment, and more for over 125 integrations. This means you can easily manage your listings on multiple marketplaces from one platform.
  • Analyze: This module allows you to centralize marketplace data streams and utilize e-tailize’s data models to create powerful online marketplace analytics. This can help you make informed decisions about your sales strategy.
  • Advertize: This module enables you to centralize campaign management and build ads centrally to save time. This can help you effectively promote your products across different marketplaces.

In conclusion, e-tailize provides a comprehensive solution that can help you centralize, optimize, and monetize your online sales across various marketplaces in Finland.

Need more information?

Contact me!

Ricardo Rubino
[email protected]
06 – 81 10 26 49
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